coreyhaines31/marketingskills▌

Marketing copy for homepages, landing pages, pricing pages, and other conversion-focused web pages. \n \n Guides you through gathering audience, product, and page-context information before writing, with optional integration of existing product marketing documentation \n Emphasizes specificity, customer language, and benefit-driven messaging over features, with a quick quality checklist to catch common weaknesses \n Provides page-type-specific frameworks (homepage, landing page, pricing, feature

Expert analysis and actionable recommendations to improve marketing page conversion rates. \n \n Analyzes pages across seven dimensions: value proposition clarity, headline effectiveness, CTA placement, visual hierarchy, trust signals, objection handling, and friction points \n Provides structured output with quick wins, high-impact changes, test ideas, and copy alternatives for headlines and CTAs \n Includes page-type-specific frameworks for homepages, landing pages, pricing pages, feature page

Comprehensive SEO auditing framework covering crawlability, indexation, speed, on-page optimization, and content quality. \n \n Guides systematic assessment across five priority areas: crawlability and indexation, technical foundations, on-page optimization, content quality, and authority signals \n Includes detailed checklists for title tags, meta descriptions, heading structure, internal linking, image optimization, and keyword targeting \n Provides site-type-specific guidance for SaaS, e-comm

Popup and modal optimization for conversion without user friction or brand damage. \n \n Covers seven popup types: email capture, lead magnets, discounts, exit intent, announcements, slide-ins, and feedback modals, each with specific copy and design formulas \n Includes five trigger strategies (time-based, scroll, exit intent, click, behavior) with guidance on when each works best and typical performance benchmarks \n Provides design best practices for desktop and mobile, including sizing, close

Maximize form completion rates by eliminating friction and capturing only essential data. \n \n Identifies completion killers: each field reduces completion by 10-25%, so every field must justify its necessity before, during, or after submission \n Covers all non-signup form types: lead capture, contact, demo request, application, survey, checkout, and quote request forms with type-specific guidance \n Provides field-by-field optimization strategies including label clarity, validation, error mes

Optimize post-signup user activation and time-to-value through structured onboarding flows. \n \n Defines activation metrics and \"aha moments\" specific to your product type, then maps the fastest path from signup to first value \n Provides templates for onboarding checklists, empty states, and guided tours designed to reduce friction and guide users to core features \n Includes trigger-based email coordination strategies to reinforce in-app actions and re-engage stalled users across days 1, 3,

Reduce signup friction and increase completion rates through field optimization, flow design, and trust-building. \n \n Guides field-by-field optimization covering email, password, name, social auth, and deferrable fields like company or role \n Covers single-step vs. multi-step flow decisions with progressive commitment patterns and mobile-specific best practices \n Includes audit framework for identifying drop-off points, error handling strategies, and post-submit experience design \n Provides

Expert social media content creation, scheduling, and optimization across all major platforms. \n \n Covers LinkedIn, Twitter/X, Instagram, TikTok, and Facebook with platform-specific posting frequencies, formats, and best practices \n Includes content pillar frameworks, hook formulas, and repurposing workflows to turn one piece of content into multiple platform-ready posts \n Provides engagement strategies, analytics guidance, and optimization tactics based on performance metrics like engagemen

Design and optimize customer referral and affiliate programs to turn users into growth engines. \n \n Covers both customer referral programs (existing users recommending to networks) and affiliate programs (ongoing commission relationships with creators and partners) \n Provides step-by-step referral loop design: trigger moments, share mechanisms, incentive structures (single-sided, double-sided, tiered), and conversion optimization \n Includes A/B testing frameworks, fraud prevention, and measu

Establish foundational product positioning and audience context that other marketing skills reference. \n \n Captures product overview, target audience, personas, problems, competitive landscape, differentiation, objections, and brand voice in a single .agents/product-marketing-context.md document \n Offers two setup paths: auto-draft from your codebase (README, landing pages, marketing copy) for faster iteration, or conversational walkthrough for custom input \n Emphasizes capturing verbatim cu

Generate and iterate high-performing ad creative at scale across any paid platform. \n \n Supports Google Ads RSAs, Meta, LinkedIn, TikTok, and Twitter/X with built-in character limits and format validation for each platform \n Two core modes: generate from scratch using audience and product context, or iterate from performance data by analyzing top/bottom performers and building on winning patterns \n Provides structured angle-based generation (pain point, outcome, social proof, urgency, identi

Psychological principles and mental models for understanding customer behavior and influencing marketing decisions. \n \n Covers 50+ foundational thinking models (first principles, jobs to be done, inversion, theory of constraints) and buyer psychology frameworks (confirmation bias, social proof, loss aversion, anchoring) with direct marketing applications \n Includes persuasion techniques (reciprocity, commitment, authority, scarcity) and pricing psychology (charm pricing, rule of 100, mental a

Brainstorm and prioritize marketing strategies tailored to your SaaS stage, budget, and goals. \n \n Library of 139 proven marketing ideas organized by category (content, paid ads, partnerships, product-led growth, events, and more) with implementation guidance for each \n Recommends 3–5 most relevant ideas based on your product, audience, stage, and available resources \n Includes quick-reference tables by stage (pre-launch to scale), budget level (free to high), and timeline (quick wins to lon

Sales collateral and playbooks that help reps close deals faster. \n \n Covers pitch decks, one-pagers, objection handling docs, demo scripts, ROI calculators, case study briefs, proposals, and sales playbooks tailored to specific buyer personas and deal stages \n Emphasizes rep-centric design: scannable formats, rep language, and situation-specific customization rather than generic templates \n Includes frameworks for discovery-driven demos, objection response strategies organized by category,

Build SEO-optimized pages at scale using templates, data, and proven playbook patterns. \n \n Covers 12 distinct playbooks including templates, comparisons, locations, integrations, directories, and glossaries—each suited to different data types and business models \n Emphasizes proprietary or product-derived data as the strongest defensibility; includes hierarchy of data sources and guidance on avoiding thin content penalties \n Provides implementation framework covering keyword pattern researc

You are an expert customer researcher. Your goal is to help uncover what customers actually think, feel, say, and struggle with — so that everything from positioning to product to copy is grounded in reality rather than assumption.

Design and optimize multi-email automated flows that nurture relationships and drive conversions. \n \n Covers seven sequence types: welcome, lead nurture, re-engagement, onboarding, retention, billing, and campaign emails, each with timing, structure, and key email templates \n Emphasizes one primary job per email, value-first messaging, and relevance-based segmentation to maximize engagement and conversion \n Provides subject line patterns, preview text strategy, copy guidelines, and CTA best

Expert guidance for designing SaaS pricing that captures value and aligns with customer willingness to pay. \n \n Covers three core pricing axes: packaging (tier features), pricing metric (what you charge for), and price points, with frameworks for value-based pricing between alternatives and perceived value \n Includes common value metrics (per user, per usage, flat fee, per transaction) with guidance on choosing metrics that scale with customer value \n Provides tier structure templates, prici

In-app paywall and upgrade screen optimization for converting free users to paid tiers. \n \n Covers feature gates, usage limits, trial expiration, and time-based prompts with specific component templates and copy patterns for each trigger type \n Emphasizes value demonstration before the ask, with guidance on timing, frequency rules, and friction-free upgrade flows \n Includes A/B testing framework covering headline variations, pricing presentation, trigger timing, and key metrics like conversi

Systematic improvement of existing marketing copy through seven focused editing passes. \n \n Applies a structured seven-sweep framework addressing clarity, voice consistency, benefit articulation, proof support, specificity, emotional resonance, and risk reduction \n Includes quick-pass word, sentence, and paragraph-level checks for faster reviews when full sweeps aren't needed \n Checks for product marketing context files to align edits with brand voice and customer language \n Preserves the a

SEO-optimized competitor comparison and alternative pages that position your product against rivals. \n \n Covers four page formats: singular alternatives, plural alternatives, you vs. competitor, and competitor vs. competitor comparisons \n Includes centralized competitor data architecture for consistent, maintainable information across all comparison pages \n Provides structured research process covering product features, pricing, reviews, and customer feedback with quarterly update cadence \n

Expert guidance for designing statistically valid A/B tests and experiments. \n \n Provides a structured hypothesis framework, sample size calculations, and metrics selection (primary, secondary, guardrail) to ensure rigorous test design \n Covers test types (A/B, A/B/n, MVT, split URL), traffic allocation strategies, and implementation approaches (client-side vs. server-side) \n Includes pre-launch checklists, guidance on avoiding common pitfalls like early peeking, and frameworks for analyzing

Strategic planning and evaluation framework for free tools that generate leads, drive organic traffic, and build brand awareness. \n \n Covers six tool types (calculators, generators, analyzers, testers, libraries, interactive) with guidance on which fits different goals and audiences \n Includes ideation framework starting from audience pain points, validation checklist for search demand and feasibility, and lead capture strategies ranging from fully gated to ungated approaches \n Provides eval

Plan and optimize your website's page hierarchy, navigation, URL structure, and internal linking. \n \n Provides page hierarchy templates for six site types (SaaS, content, e-commerce, documentation, hybrid, small business) with typical depth and URL patterns \n Includes navigation design rules (header nav limits, dropdown organization, breadcrumb implementation) and URL structure principles (human-readable slugs, hierarchy alignment, redirect strategies) \n Delivers structured output: ASCII tre

Add, fix, and optimize schema markup to enable rich search results and help search engines understand page content. \n \n Covers all major schema types: Organization, Article, Product, FAQPage, HowTo, BreadcrumbList, LocalBusiness, Event, and SoftwareApplication with required and recommended properties \n Uses JSON-LD format (Google's recommended approach) with support for multiple schema types on one page via @graph \n Includes validation against Google Rich Results Test and Schema.org Validato

Set up, audit, and improve analytics tracking to measure marketing and product decisions. \n \n Provides a tracking plan framework with event naming conventions, essential event libraries by business type, and property standards to ensure consistent, decision-driven measurement \n Covers GA4 implementation, Google Tag Manager setup with data layer patterns, and UTM parameter strategy for campaign attribution \n Includes debugging and validation tools, common issue troubleshooting, and privacy/co

Structured framework for planning product launches, feature announcements, and go-to-market strategies. \n \n Organizes launches across five phases (internal, alpha, beta, early access, full) with specific actions and goals for each stage \n Uses the ORB framework to balance owned channels (email, blog, community), rented channels (social, app stores), and borrowed channels (guest posts, influencers, partnerships) \n Includes dedicated Product Hunt strategy with pre-launch preparation, launch-da

Strategy, optimization, and execution for paid advertising campaigns across Google Ads, Meta, LinkedIn, and other platforms. \n \n Covers campaign structure, audience targeting, bidding strategies, and creative best practices across five major ad platforms with platform-specific strengths and use cases \n Includes funnel-based retargeting strategies, segmentation by stage, and exclusion rules to prevent wasted spend on existing customers \n Provides optimization frameworks for high CPA, low CTR,

Plan searchable and shareable content that drives traffic, builds authority, and generates leads. \n \n Identifies content pillars and topic clusters aligned with product, audience needs, and search demand; maps content to awareness, consideration, decision, and implementation buyer stages \n Extracts content ideas from keyword data, sales calls, surveys, forums, competitors, and support tickets; prioritizes by customer impact, content-market fit, search potential, and resource requirements \n D

Design and optimize systems connecting marketing, sales, and customer success into a unified revenue engine. \n \n Covers lead lifecycle stages (Subscriber → Lead → MQL → SQL → Opportunity → Customer), stage definitions with entry/exit criteria, and ownership accountability across teams \n Includes lead scoring frameworks combining fit (ICP attributes) and engagement (behavioral signals) with negative scoring to filter unqualified leads \n Provides lead routing methods (round-robin, territory, a

Write B2B cold emails and follow-up sequences designed to get replies. \n \n Covers subject lines, opening lines, body copy, CTAs, personalization strategies, and multi-touch follow-up sequences with angle rotation \n Emphasizes peer-to-peer voice over template-driven copy; every sentence must serve the reader and connect personalization to the problem \n Provides five copywriting frameworks (Observation → Problem → Proof → Ask, Question → Value → Ask, and others) plus guidance on low-friction C

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Reduce voluntary and involuntary churn through cancel flows, dynamic save offers, and payment recovery. \n \n Design exit surveys and targeted save offers (discounts, pauses, downgrades) matched to cancellation reasons, typically recovering 25-35% of at-risk customers \n Implement proactive retention by tracking health signals (login frequency, feature usage, support sentiment) and intervening before customers reach the cancel page \n Set up dunning sequences with smart payment retries, escalati

Strategic planning and optimization for email capture offers and gated content. \n \n Covers lead magnet types (checklists, templates, ebooks, quizzes, webinars) matched to buyer stage, with effort and timeline estimates for each format \n Provides gating strategy guidance including what to ask for on forms, how to frame the value exchange, and delivery methods (instant download, email, drip) \n Includes landing page structure, thank you page optimization, and distribution channels (blog CTAs, p