Psychological principles and mental models for understanding customer behavior and influencing marketing decisions.
Automate repetitive workflows and reduce manual effort
Example: Generate reports, summarize documents, draft communications
Save 3-5 hours per week on routine tasks
Learn new skills, understand complex topics, get expert guidance
Example: Explain concepts, provide examples, suggest learning resources
Accelerate learning and skill development by 2x
Enhance output quality through reviews, suggestions, and refinements
Example: Review drafts, suggest improvements, catch errors
Improve work quality by 30-40% with less effort
Time estimate: 15-45 minutes depending on use case complexity
Prerequisites
Submit your Claude Code skill and start earning
epx add coreyhaines31/marketingskills --skill marketing-psychologyCompatible with
Supported agents
Covers 50+ foundational thinking models (first principles, jobs to be done, inversion, theory of constraints) and buyer psychology frameworks (confirmation bias, social proof, loss aversion, anchoring) with direct marketing applications
Includes persuasion techniques (reciprocity, commitment, authority, scarcity) and pricing psychology (charm pricing, rule of 100, mental a
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versionmarketing-psychologyExecute the skills CLI command in your project's root directory to begin installation:
epx add coreyhaines31/marketingskills --skill marketing-psychologyFetches marketing-psychology from coreyhaines31/marketingskills and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
.cursor/skills/marketing-psychology
Restart Cursor to activate marketing-psychology. Access via /marketing-psychologyin your agent's command palette.
Learn more:View source on GitHubSkills CLI docsAbout CursorWhat are agent skills?
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use when skill capabilities match your task, clear ROI on time saved, and you can validate outputs. Best for repetitive tasks, learning, and quality improvement.
✗ Avoid when
Avoid when task requires deep expertise you can't validate, involves sensitive decisions, or when learning process is more valuable than speed of completion.
seo-audit
coreyhaines31/marketingskills · Marketing · same repo
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coreyhaines31/marketingskills · Productivity · same repo
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coreyhaines31/marketingskills · Productivity · same repo
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We added marketing-psychology from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
Registry listing for marketing-psychology matched our evaluation — installs cleanly and behaves as described in the markdown.
Useful defaults in marketing-psychology — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
Keeps context tight: marketing-psychology is the kind of skill you can hand to a new teammate without a long onboarding doc.
We added marketing-psychology from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
marketing-psychology reduced setup friction for our internal harness; good balance of opinion and flexibility.
Solid pick for teams standardizing on skills: marketing-psychology is focused, and the summary matches what you get after install.
marketing-psychology has been reliable in day-to-day use. Documentation quality is above average for community skills.
marketing-psychology is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
marketing-psychology fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
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