Inconsistent brand voice
Copy drafted with AI drifts from brand guidelines because no one's trained the team on brand-safe prompting.
For marketing teams
Everyone on the team has ChatGPT open — brand voice is the first casualty.
Market AI-fluent.
A marketing-first AI program: brand-safe prompting, content workflows, AI-assisted SEO/GEO, personalization, and campaign automation — built around your brand guidelines, not a generic ChatGPT tutorial.
Live workshops or self-paced·Private cohorts available·Certifications on completion
Takes under 2 minutes · Work email required
The problemEvery marketer prompts differently.
Every marketer prompts differently.
Your brand voice pays for it.
No shared content workflow
Briefs, drafts, and repurposing all happen ad hoc — AI speeds up one step but the handoffs stay slow.
SEO and GEO knowledge gap
Teams optimize for old-school SEO while AI answer engines (ChatGPT, Perplexity, AI Overviews) already changed the rules.
Personalization and automation underused
AI could scale segment-level messaging and campaign variants, but most teams still hand-write every version.
Learning roadmapSix stages from
Six stages from
prompt to pipeline.
Marketers start with brand-safe prompting, then move into workflows that touch content, search, personalization, and measurement — in the order campaigns actually run.
01
Brand-safe prompting
Structured prompts that encode your brand voice, tone, and compliance constraints for Claude, ChatGPT, and Gemini.
02
AI content workflows
Briefs, drafts, repurposing, and review — a repeatable pipeline from idea to published asset.
03
AI-assisted SEO & GEO
Optimize content to rank in search and get cited by AI answer engines like ChatGPT and Perplexity.
04
Personalization at scale
Use AI to generate on-brand variants for segments, channels, and lifecycle stages without hand-writing each one.
05
Campaign automation & agents
Wire AI into campaign tooling for briefs-to-assets pipelines, QA, and performance triage.
06
Measurement & attribution
Evaluate what AI-assisted content actually moved — traffic, conversion, and AI-engine citations.
Learning outcomesWhat your marketers can do
What your marketers can do
by the end.
Draft on-brand content fast with AIFoundation
Run a repeatable AI content workflowCore
Optimize for SEO and AI answer engines (GEO)Core
Personalize campaigns at scaleAdvanced
Evaluate AI content for brand and compliance riskGovernance
Delivery formatsFive formats.
Five formats.
One delivery standard.
Live workshops
Facilitator-led sessions for a cohort of marketers — half-day, full-day, or multi-day.
Self-paced learning
On-demand courses your team can complete around campaign deadlines.
Cohort programs
Multi-week programs with mentor check-ins and a published playbook at the end.
Hands-on labs
Practice on real briefs and campaigns, not generic prompts.
Assessments & certifications
Graded assessments and a shareable certification on completion.
Who it's for
Every role on the marketing team.
Content marketers
Growth marketers
Social media managers
Marketing operations
For marketing leadersBuilt for CMOs and marketing ops
Built for CMOs and marketing ops
to run, not just attend.
Progress tracking
See who's completed what, at the individual and team level.
Team dashboards
Roll up adoption and completion metrics for marketing leadership.
Custom learning paths
Sequence courses and workshops around your brand guidelines and stack.
Private cohorts
Run sessions for your marketing team only, with no mixing into public cohorts.
Dedicated instructor
One instructor of record for your program, across every session.
Everything included
Courses, workshops, and the wider explainx.ai ecosystem.
Courses
On-demand courses covering AI content, SEO/GEO, and campaign automation.
Workshops
Live, facilitator-led sessions for marketing teams and cohorts.
Bootcamps
20+ bootcamps delivered — intensive, project-based AI training.
Certifications
Graded assessments and shareable certifications for AI skills.
AI tools directory
Ranked directory of AI content, SEO, and creative tools.
Latest developer AI news
A daily catch-up on what changed in AI — models, tools, and releases.
AI skills registry
10,000+ reusable AI skills your team can install and adapt.
Community discussions
Where marketers compare notes on prompts, workflows, and tools.
Practice campaigns, brand-voice templates, and community discussions are woven into every course and cohort, not sold as separate add-ons.
Free AI-readiness check
Evaluate your marketing team's AI maturity.
Answer a few quick questions about how your marketing team currently uses AI. We'll email a short report to your work address with where the gaps are and what to fix first.
FAQ
Frequently asked questions.
How is this different from a generic ChatGPT training?
This program is scoped to marketing workflows specifically — brand-safe prompting, content pipelines, SEO/GEO, and personalization, not a one-hour "intro to ChatGPT" session.
Will this cover AI search and GEO, not just classic SEO?
Yes. A full module covers optimizing content so it ranks in search and gets cited by AI answer engines like ChatGPT and Perplexity.
Can you train the team on our specific brand guidelines?
Yes. Private cohorts are scoped to your brand voice, tone, and compliance constraints, not generic prompting patterns.
What roles is this for?
Content marketers, growth marketers, social media managers, and marketing operations. The roadmap is sequenced so beginners start at brand-safe prompting while experienced marketers can start at SEO/GEO or personalization.
How long does it take to see adoption change?
Most marketing teams see a measurable shift in output quality and speed within 2–4 weeks of the prompting and content-workflow modules.
Is there a certification at the end?
Yes. Assessments and certifications are available to verify individual skill completion, tracked through team dashboards.
Scope your program
Ready to make your marketing team AI-native?
Share your team size, brand guidelines, and timeline — most proposals same day.