Guides content marketing strategy across channels: content types, formats, distribution, and repurposing. 62% of successful B2B have a documented strategy; content repurposing addresses the top challenge—consistently developing new content. Use this skill when planning content across blog, email, social, video, and pages.
Works with
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versioncontent-marketingExecute the skills CLI command in your project's root directory to begin installation:
Fetches content-marketing from kostja94/marketing-skills and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate content-marketing. Access via /content-marketing in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.
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Automate repetitive workflows and reduce manual effort
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Generate reports, summarize documents, draft communications
Save 3-5 hours per week on routine tasks
Learn new skills, understand complex topics, get expert guidance
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Explain concepts, provide examples, suggest learning resources
Accelerate learning and skill development by 2x
Enhance output quality through reviews, suggestions, and refinements
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Review drafts, suggest improvements, catch errors
Improve work quality by 30-40% with less effort
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Guides content marketing strategy across channels: content types, formats, distribution, and repurposing. 62% of successful B2B have a documented strategy; content repurposing addresses the top challenge—consistently developing new content. Use this skill when planning content across blog, email, social, video, and pages.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy).
Identify:
| Type | Purpose | Funnel | Skills |
|---|---|---|---|
| How-to guides | Educate; informational intent | Awareness, Consideration | content-strategy, article-content, article-page-generator |
| Comparisons | "X vs Y"; commercial intent | Consideration | content-strategy, alternatives-page-generator |
| List posts | "Top 10," "Best X" | Consideration | content-strategy, article-content, article-page-generator |
| Case studies | Proof; customer success | Consideration, Decision | customer-stories-page-generator |
| Product updates | Feature launches, release notes | Decision, Retention | changelog-page-generator |
| News / Trending | Industry news, hot topics | Awareness | article-content, article-page-generator |
| Glossaries | Definitions; internal link hub | Awareness | glossary-page-generator |
| Tools / calculators | Linkable assets; engagement | Consideration | — |
| Funding / PR | Funding, acquisitions | Brand | article-content, article-page-generator |
| Onboarding | Welcome, first-use guidance | Retention | email-marketing |
| Campaign | Promotions, limited-time | Decision | email-marketing |
| Newsletter | Curated insights; nurture | Retention | email-marketing |
| Type | Use | Format |
|---|---|---|
| QA answers | Internal reference or customer-facing; product questions | Docs, FAQ, KB |
| Use guide | How to use product; onboarding | Blog, docs, video |
| Maintenance guide | Care, upkeep, best practices | Docs, blog |
| Troubleshooting | Common issues, bugs, fixes | FAQ, docs, KB |
Use: Blog, docs, or in-product; supports activation and retention. See faq-page-generator, docs-page-generator.
| Format | Use | Skills |
|---|---|---|
| Pages | Homepage, about, features, pricing, landing | homepage-generator, about-page-generator, landing-page-generator |
| Articles | Blog posts, guides, listicles | article-content, article-page-generator, blog-page-generator |
| EDM, newsletter, sequences | email-marketing | |
| Social posts | X, LinkedIn, Reddit, TikTok | twitter-x-posts, linkedin-posts, reddit-posts, tiktok-captions; visual-content for post images |
| Video | Short-form, long-form, webinar | video-marketing |
| Infographics | Visual summaries | visual-content |
| Slides / PDF | Decks, whitepapers, eBooks | — |
| Podcast | Audio episodes | — |
Principle: One core content → multiple formats → multiple channels. Maximize ROI.
| Core Content | Formats | Channels |
|---|---|---|
| Case study | Article, video, infographic, slides | Blog, email, LinkedIn, YouTube, sales deck |
| How-to guide | Article, video, checklist, PDF | Blog, email, YouTube, docs |
| Product update | Article, email, post, video | Blog, email, X, LinkedIn, changelog |
| Industry insight | Article, podcast, post, newsletter | Blog, Spotify, X, email |
Example: One client success story → article (blog) + video (YouTube) + infographic (LinkedIn) + slides (sales) → 4 channels from 1 creation.
| Stage | Content Focus | Channels |
|---|---|---|
| Awareness | Education, thought leadership, glossary, how-tos | Blog, SEO, social, PR |
| Consideration | Comparisons, case studies, demos, features | Blog, email, landing, social |
| Decision | Pricing, testimonials, product pages, case studies | Website, email, sales |
| Retention | Onboarding, newsletter, product updates, changelog | Email, in-app, blog |
Article types by orientation—drives structure, SEO depth, and schema choice. See article-page-generator for page structure.
| Orientation | Examples | Primary Goal | SEO Priority |
|---|---|---|---|
| Funding / PR | Funding rounds, acquisitions, executive hires | Brand awareness, press, investor relations | Low — thin content, few search queries |
| Product updates | Feature launches, release notes, changelogs | User education, product adoption | Low–medium — internal announcements rarely rank |
| Guides / How-to | Tutorials, step-by-step, best practices | Education, lead nurture, authority | High — matches search intent |
| News / Trending | Industry news, hot topics, seasonal | Engagement, social shares, topical relevance | Medium — quick traffic spikes, short shelf life |
| Evergreen | Pillar guides, glossaries, comparisons | Long-term traffic, backlinks, authority | High — compounds over time |
SEO-driven vs non-SEO-driven: SEO-driven (how-to, listicles, comparisons) → target keywords, full optimization. Non-SEO-driven (funding, product updates) → focus on clarity, shareability, internal linking to SEO content. Hybrid: product launch posts can include SEO-friendly sections (e.g., "How to use [feature]").
| Mix | Ratio | Use |
|---|---|---|
| Evergreen | 70–75% | Pillar guides, how-tos, comparisons, glossaries; long-term traffic; refresh 6–12 months |
| Timely | 25–30% | Seasonal, trending, news; quick spikes; link into evergreen pillars |
Evergreen vs timely (article-level): Evergreen = year-round relevance; steady traffic; refresh every 6–12 months. Timely = weeks to months; spikes then decline; often one-and-done; use NewsArticle schema. Recommended mix: 70/30 or 60/40 evergreen-to-timely.
See content-strategy for SEO topic clusters and pillar-cluster structure.
Prerequisites
Time Estimate
15-45 minutes depending on use case complexity
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use when skill capabilities match your task, clear ROI on time saved, and you can validate outputs. Best for repetitive tasks, learning, and quality improvement.
✗ Avoid when
Avoid when task requires deep expertise you can't validate, involves sensitive decisions, or when learning process is more valuable than speed of completion.
kostja94/marketing-skills
kostja94/marketing-skills
kostja94/marketing-skills
kostja94/marketing-skills
kostja94/marketing-skills
kostja94/marketing-skills
Registry listing for content-marketing matched our evaluation — installs cleanly and behaves as described in the markdown.
Useful defaults in content-marketing — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
We added content-marketing from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
Useful defaults in content-marketing — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
content-marketing reduced setup friction for our internal harness; good balance of opinion and flexibility.
content-marketing fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
We added content-marketing from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
content-marketing has been reliable in day-to-day use. Documentation quality is above average for community skills.
content-marketing reduced setup friction for our internal harness; good balance of opinion and flexibility.
Registry listing for content-marketing matched our evaluation — installs cleanly and behaves as described in the markdown.
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