How do I install content-marketing?

Run `npx skills add https://github.com/kostja94/marketing-skills --skill content-marketing` in your terminal. You need to have run `npx skills init` once in your project first.

Which agent frameworks does content-marketing support?

content-marketing works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Is content-marketing free to use?

Yes. content-marketing is free to install and use. It is available from the open explainx.ai skill registry published by kostja94.

Where can I read ratings and reviews for content-marketing?

Community ratings and review text appear on this explainx.ai skill page below the description. Reviews use a 1–5 scale and may include short written feedback from signed-in members.

How do I install content-marketing?

Run `npx skills add https://github.com/kostja94/marketing-skills --skill content-marketing` in your terminal. You need to have run `npx skills init` once in your project first.

Which agent frameworks does content-marketing support?

content-marketing works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Is content-marketing free to use?

Yes. content-marketing is free to install and use. It is available from the open explainx.ai skill registry published by kostja94.

Where can I read ratings and reviews for content-marketing?

Community ratings and review text appear on this explainx.ai skill page below the description. Reviews use a 1–5 scale and may include short written feedback from signed-in members.

How do I install content-marketing?

Run `npx skills add https://github.com/kostja94/marketing-skills --skill content-marketing` in your terminal. You need to have run `npx skills init` once in your project first.

Which agent frameworks does content-marketing support?

content-marketing works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Is content-marketing free to use?

Yes. content-marketing is free to install and use. It is available from the open explainx.ai skill registry published by kostja94.

Where can I read ratings and reviews for content-marketing?

Community ratings and review text appear on this explainx.ai skill page below the description. Reviews use a 1–5 scale and may include short written feedback from signed-in members.

How do I install content-marketing?

Run `npx skills add https://github.com/kostja94/marketing-skills --skill content-marketing` in your terminal. You need to have run `npx skills init` once in your project first.

Which agent frameworks does content-marketing support?

content-marketing works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Is content-marketing free to use?

Yes. content-marketing is free to install and use. It is available from the open explainx.ai skill registry published by kostja94.

Where can I read ratings and reviews for content-marketing?

Community ratings and review text appear on this explainx.ai skill page below the description. Reviews use a 1–5 scale and may include short written feedback from signed-in members.

How do I install content-marketing?

Run `npx skills add https://github.com/kostja94/marketing-skills --skill content-marketing` in your terminal. You need to have run `npx skills init` once in your project first.

Which agent frameworks does content-marketing support?

content-marketing works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Is content-marketing free to use?

Yes. content-marketing is free to install and use. It is available from the open explainx.ai skill registry published by kostja94.

Where can I read ratings and reviews for content-marketing?

Community ratings and review text appear on this explainx.ai skill page below the description. Reviews use a 1–5 scale and may include short written feedback from signed-in members.

How do I install content-marketing?

Run `npx skills add https://github.com/kostja94/marketing-skills --skill content-marketing` in your terminal. You need to have run `npx skills init` once in your project first.

Which agent frameworks does content-marketing support?

content-marketing works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Is content-marketing free to use?

Yes. content-marketing is free to install and use. It is available from the open explainx.ai skill registry published by kostja94.

Where can I read ratings and reviews for content-marketing?

Community ratings and review text appear on this explainx.ai skill page below the description. Reviews use a 1–5 scale and may include short written feedback from signed-in members.

How do I install content-marketing?

Run `npx skills add https://github.com/kostja94/marketing-skills --skill content-marketing` in your terminal. You need to have run `npx skills init` once in your project first.

Which agent frameworks does content-marketing support?

content-marketing works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Is content-marketing free to use?

Yes. content-marketing is free to install and use. It is available from the open explainx.ai skill registry published by kostja94.

Where can I read ratings and reviews for content-marketing?

Community ratings and review text appear on this explainx.ai skill page below the description. Reviews use a 1–5 scale and may include short written feedback from signed-in members.

How do I install content-marketing?

Run `npx skills add https://github.com/kostja94/marketing-skills --skill content-marketing` in your terminal. You need to have run `npx skills init` once in your project first.

Which agent frameworks does content-marketing support?

content-marketing works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Is content-marketing free to use?

Yes. content-marketing is free to install and use. It is available from the open explainx.ai skill registry published by kostja94.

Where can I read ratings and reviews for content-marketing?

Community ratings and review text appear on this explainx.ai skill page below the description. Reviews use a 1–5 scale and may include short written feedback from signed-in members.

How do I install content-marketing?

Run `npx skills add https://github.com/kostja94/marketing-skills --skill content-marketing` in your terminal. You need to have run `npx skills init` once in your project first.

Which agent frameworks does content-marketing support?

content-marketing works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Is content-marketing free to use?

Yes. content-marketing is free to install and use. It is available from the open explainx.ai skill registry published by kostja94.

Where can I read ratings and reviews for content-marketing?

Community ratings and review text appear on this explainx.ai skill page below the description. Reviews use a 1–5 scale and may include short written feedback from signed-in members.

How do I install content-marketing?

Run `npx skills add https://github.com/kostja94/marketing-skills --skill content-marketing` in your terminal. You need to have run `npx skills init` once in your project first.

Which agent frameworks does content-marketing support?

content-marketing works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Is content-marketing free to use?

Yes. content-marketing is free to install and use. It is available from the open explainx.ai skill registry published by kostja94.

Where can I read ratings and reviews for content-marketing?

Community ratings and review text appear on this explainx.ai skill page below the description. Reviews use a 1–5 scale and may include short written feedback from signed-in members.

How do I install content-marketing?

Run `npx skills add https://github.com/kostja94/marketing-skills --skill content-marketing` in your terminal. You need to have run `npx skills init` once in your project first.

Marketing

content-marketing▌

kostja94/marketing-skills · updated Apr 8, 2026

MDX-style export adds YAML metadata + attribution linking explainx.ai and this canonical listing URL.

$npx skills add https://github.com/kostja94/marketing-skills --skill content-marketing

0 commentsdiscussion

summary

Guides content marketing strategy across channels: content types, formats, distribution, and repurposing. 62% of successful B2B have a documented strategy; content repurposing addresses the top challenge—consistently developing new content. Use this skill when planning content across blog, email, social, video, and pages.

skill.md

Strategies: Content Marketing

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope

Content types: What you create (by purpose/theme)
Content formats: How it's delivered (article, video, email, post)
Channels: Where it's distributed (blog, email, X, LinkedIn, etc.)
Repurposing: One core content → multiple formats → multiple channels
Funnel mapping: Content by stage (awareness, consideration, decision)

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy).

Identify:

Goals: Traffic, conversions, brand, retention
Existing content: What already exists; audit gaps
Capacity: Resources, tools, cadence
Channels: Blog, email, social, video; which channels fit audience

Content Types (What You Create)

Type	Purpose	Funnel	Skills
How-to guides	Educate; informational intent	Awareness, Consideration	content-strategy, article-content, article-page-generator
Comparisons	"X vs Y"; commercial intent	Consideration	content-strategy, alternatives-page-generator
List posts	"Top 10," "Best X"	Consideration	content-strategy, article-content, article-page-generator
Case studies	Proof; customer success	Consideration, Decision	customer-stories-page-generator
Product updates	Feature launches, release notes	Decision, Retention	changelog-page-generator
News / Trending	Industry news, hot topics	Awareness	article-content, article-page-generator
Glossaries	Definitions; internal link hub	Awareness	glossary-page-generator
Tools / calculators	Linkable assets; engagement	Consideration	—
Funding / PR	Funding, acquisitions	Brand	article-content, article-page-generator
Onboarding	Welcome, first-use guidance	Retention	email-marketing
Campaign	Promotions, limited-time	Decision	email-marketing
Newsletter	Curated insights; nurture	Retention	email-marketing

Product Marketing Content

Type	Use	Format
QA answers	Internal reference or customer-facing; product questions	Docs, FAQ, KB
Use guide	How to use product; onboarding	Blog, docs, video
Maintenance guide	Care, upkeep, best practices	Docs, blog
Troubleshooting	Common issues, bugs, fixes	FAQ, docs, KB

Use: Blog, docs, or in-product; supports activation and retention. See faq-page-generator, docs-page-generator.

Content Formats (How It's Delivered)

Format	Use	Skills
Pages	Homepage, about, features, pricing, landing	homepage-generator, about-page-generator, landing-page-generator
Articles	Blog posts, guides, listicles	article-content, article-page-generator, blog-page-generator
Email	EDM, newsletter, sequences	email-marketing
Social posts	X, LinkedIn, Reddit, TikTok	twitter-x-posts, linkedin-posts, reddit-posts, tiktok-captions; visual-content for post images
Video	Short-form, long-form, webinar	video-marketing
Infographics	Visual summaries	visual-content
Slides / PDF	Decks, whitepapers, eBooks	—
Podcast	Audio episodes	—

Content Repurposing Matrix

Principle: One core content → multiple formats → multiple channels. Maximize ROI.

Core Content	Formats	Channels
Case study	Article, video, infographic, slides	Blog, email, LinkedIn, YouTube, sales deck
How-to guide	Article, video, checklist, PDF	Blog, email, YouTube, docs
Product update	Article, email, post, video	Blog, email, X, LinkedIn, changelog
Industry insight	Article, podcast, post, newsletter	Blog, Spotify, X, email

Example: One client success story → article (blog) + video (YouTube) + infographic (LinkedIn) + slides (sales) → 4 channels from 1 creation.

Funnel Mapping

Stage	Content Focus	Channels
Awareness	Education, thought leadership, glossary, how-tos	Blog, SEO, social, PR
Consideration	Comparisons, case studies, demos, features	Blog, email, landing, social
Decision	Pricing, testimonials, product pages, case studies	Website, email, sales
Retention	Onboarding, newsletter, product updates, changelog	Email, in-app, blog

Article Orientations

Article types by orientation—drives structure, SEO depth, and schema choice. See article-page-generator for page structure.

Orientation	Examples	Primary Goal	SEO Priority
Funding / PR	Funding rounds, acquisitions, executive hires	Brand awareness, press, investor relations	Low — thin content, few search queries
Product updates	Feature launches, release notes, changelogs	User education, product adoption	Low–medium — internal announcements rarely rank
Guides / How-to	Tutorials, step-by-step, best practices	Education, lead nurture, authority	High — matches search intent
News / Trending	Industry news, hot topics, seasonal	Engagement, social shares, topical relevance	Medium — quick traffic spikes, short shelf life
Evergreen	Pillar guides, glossaries, comparisons	Long-term traffic, backlinks, authority	High — compounds over time

SEO-driven vs non-SEO-driven: SEO-driven (how-to, listicles, comparisons) → target keywords, full optimization. Non-SEO-driven (funding, product updates) → focus on clarity, shareability, internal linking to SEO content. Hybrid: product launch posts can include SEO-friendly sections (e.g., "How to use [feature]").

Evergreen vs Timely Mix

Mix	Ratio	Use
Evergreen	70–75%	Pillar guides, how-tos, comparisons, glossaries; long-term traffic; refresh 6–12 months
Timely	25–30%	Seasonal, trending, news; quick spikes; link into evergreen pillars

Evergreen vs timely (article-level): Evergreen = year-round relevance; steady traffic; refresh every 6–12 months. Timely = weeks to months; spikes then decline; often one-and-done; use NewsArticle schema. Recommended mix: 70/30 or 60/40 evergreen-to-timely.

See content-strategy for SEO topic clusters and pillar-cluster structure.

Content Calendar

Map content types to topics and keywords
Prioritize by opportunity (volume → intent → feasibility)
Schedule by capacity; include update schedule for existing content
Plan repurposing: which core pieces become formats for which channels
Visual-first: Plan images in calendar from the start; see visual-content for specs and repurposing

Output Format

Content types plan (what to create)
Format × channel matrix (how and where)
Repurposing plan (one-to-many)
Funnel mapping (awareness/consideration/decision)
Content calendar (topics, keywords, deadlines, repurposing)

Related Skills

content-strategy: SEO topic clusters, pillar-cluster, editorial calendar; SEO content planning
integrated-marketing: PESO model, channel mix; content as owned media
article-content: Article body creation; word count by type; writing frameworks
howto-section-generator: How-to step sections; guides vs FAQ
article-page-generator: Article page structure, orientations; blog content
email-marketing: Email content types (onboarding, campaign, newsletter)
twitter-x-posts, linkedin-posts, reddit-posts, tiktok-captions: Platform-specific post formats
visual-content: Visual content planning; images for social, infographics, repurposing; cross-channel specs
landing-page-generator: Landing page copy and structure
customer-stories-page-generator: Case study content
branding: Brand voice, storytelling; content consistency
translation: Translation workflow for multilingual content; glossary, style guide

how to use content-marketing

How to use content-marketing on Cursor

AI-first code editor with Composer

Prerequisites

Before installing skills in Cursor, ensure your development environment meets these requirements:

›Cursor installed and configured on your development machine
›Node.js version 16.0+ with npm package manager (verify with node --version)
›Active project directory or workspace where you want to add content-marketing

Execute installation command

Execute the skills CLI command in your project's root directory to begin installation:

$npx skills add https://github.com/kostja94/marketing-skills --skill content-marketing

The skills CLI fetches content-marketing from GitHub repository kostja94/marketing-skills and configures it for Cursor.

Select Cursor when prompted

The CLI will show a list of available agents. Use arrow keys to navigate and space to select Cursor:

◆ Which agents do you want to install to?

│

│ ── Universal (.agents/skills) ── always included ────

│ • Amp

│ • Antigravity

│ • Cline

│ • Codex

│ ●Cursor(selected)

│ • Cursor

│ • Windsurf

Verify installation

Confirm successful installation by checking the skill directory location:

.cursor/skills/content-marketing

Reload or restart Cursor to activate content-marketing. Access the skill through slash commands (e.g., /content-marketing) or your agent's skill management interface.

⚠

Security & Verification Notice

We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.

Skills execute code in your development environment. Always verify the publisher's identity, review recent commits, and test in isolated environments before production deployment.

Additional Resources

›View source code on GitHub ›Skills CLI documentation ›Learn more about Cursor ›What are agent skills?

List & Monetize Your Skill

Submit your Claude Code skill and start earning

GET_STARTED →

Use Cases▌

Task Automation & Efficiency

Automate repetitive workflows and reduce manual effort

Example

Generate reports, summarize documents, draft communications

✓

Save 3-5 hours per week on routine tasks

Knowledge Enhancement

Learn new skills, understand complex topics, get expert guidance

Example

Explain concepts, provide examples, suggest learning resources

✓

Accelerate learning and skill development by 2x

Quality Improvement

Enhance output quality through reviews, suggestions, and refinements

Example

Review drafts, suggest improvements, catch errors

✓

Improve work quality by 30-40% with less effort

Implementation Guide▌

Prerequisites

›Claude Desktop or compatible AI client with skill support
›Clear understanding of task or problem to solve
›Willingness to iterate and refine outputs

Time Estimate

15-45 minutes depending on use case complexity

Installation Steps

1.Install skill using provided installation command
2.Test with simple use case relevant to your work
3.Evaluate output quality and relevance
4.Iterate on prompts to improve results
5.Integrate into regular workflow if valuable

Common Pitfalls

⚠Expecting perfect results without iteration
⚠Not providing enough context in prompts
⚠Using skill for tasks outside its intended scope
⚠Accepting outputs without review and validation

Best Practices▌

✓ Do

+Start with clear, specific prompts
+Provide relevant context and constraints
+Review and refine all outputs before using
+Iterate to improve output quality
+Document successful prompt patterns

✗ Don't

−Don't use without understanding skill limitations
−Don't skip validation of outputs
−Don't share sensitive information in prompts
−Don't expect skill to replace human judgment

💡 Pro Tips

★Be specific about desired format and style
★Ask for multiple options to choose from
★Request explanations to understand reasoning
★Combine AI efficiency with human expertise

When to Use This▌

✓ Use When

Use when skill capabilities match your task, clear ROI on time saved, and you can validate outputs. Best for repetitive tasks, learning, and quality improvement.

✗ Avoid When

Avoid when task requires deep expertise you can't validate, involves sensitive decisions, or when learning process is more valuable than speed of completion.

Learning Path▌

1Familiarize yourself with skill capabilities and limitations
2Start with low-risk, non-critical tasks
3Progress to more complex and valuable use cases
4Build expertise through regular use and experimentation

Discussion

Product Hunt–style comments (not star reviews)

No comments yet — start the thread.

general reviews

Ratings

4.5★★★★★28 reviews

★★★★★Isabella Verma· Dec 28, 2024
Registry listing for content-marketing matched our evaluation — installs cleanly and behaves as described in the markdown.
★★★★★Isabella Tandon· Dec 12, 2024
Useful defaults in content-marketing — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
★★★★★Ganesh Mohane· Dec 8, 2024
We added content-marketing from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
★★★★★Sakshi Patil· Nov 27, 2024
Useful defaults in content-marketing — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
★★★★★Kabir Martin· Nov 19, 2024
content-marketing reduced setup friction for our internal harness; good balance of opinion and flexibility.
★★★★★Yash Thakker· Nov 7, 2024
content-marketing fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
★★★★★Dev Huang· Nov 3, 2024
We added content-marketing from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
★★★★★Dhruvi Jain· Oct 26, 2024
content-marketing has been reliable in day-to-day use. Documentation quality is above average for community skills.
★★★★★Isabella Wang· Oct 22, 2024
content-marketing reduced setup friction for our internal harness; good balance of opinion and flexibility.
★★★★★Chaitanya Patil· Oct 18, 2024
Registry listing for content-marketing matched our evaluation — installs cleanly and behaves as described in the markdown.

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