seo▌

Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.

Search engine optimization based on Lighthouse SEO audits and Google Search guidelines. Focus on technical SEO, on-page optimization, and structured data.

Guides SEO strategy: workflow order, prioritization, Product-Led SEO, and when to use which skills. Use this skill when planning SEO from scratch, auditing an existing site, or deciding what to do next.

Guides building a holistic SEO data analysis system. Covers four core metrics (indexing, traffic, keywords, backlinks), benchmark setup, article database, tool selection, traffic diversification, penalty recovery, and work document management.

Comprehensive SEO auditing framework covering crawlability, indexation, technical foundations, and on-page optimization. \n \n Prioritizes issues by impact: crawlability and indexation first, then technical speed and mobile-friendliness, followed by on-page elements and content quality \n Covers Core Web Vitals assessment, URL structure validation, title and meta description optimization, heading hierarchy, and internal linking patterns \n Includes site-type-specific guidance for SaaS, e-commerc

E-E-A-T framework, Core Web Vitals optimization, and Google ranking principles for search visibility. \n \n Covers E-E-A-T signals (experience, expertise, authoritativeness, trustworthiness) as foundational content quality standards \n Details three Core Web Vitals metrics: LCP (loading), INP (interactivity), and CLS (visual stability) with specific performance targets \n Includes technical SEO checklist: XML sitemaps, robots.txt, canonical tags, HTTPS, mobile optimization, and URL structure \n

Developed by Affilino NZ

$22

Good examples:

Read skills/seo/references/eeat-framework.md for full criteria.