Guides SEO strategy: workflow order, prioritization, Product-Led SEO, and when to use which skills. Use this skill when planning SEO from scratch, auditing an existing site, or deciding what to do next.
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AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versionseo-strategyExecute the skills CLI command in your project's root directory to begin installation:
Fetches seo-strategy from kostja94/marketing-skills and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate seo-strategy. Access via /seo-strategy in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
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Guides SEO strategy: workflow order, prioritization, Product-Led SEO, and when to use which skills. Use this skill when planning SEO from scratch, auditing an existing site, or deciding what to do next.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
| Value | Rationale |
|---|---|
| Traffic control | ~68% of initial web traffic from search; search aggregates most user intent |
| Growth channel | ~87% of consumers prefer Google when discovering new categories; 43% of conversions from organic (vs ~11% social) |
| Cost efficiency | SEO user LTV 3–5× paid ads; rank #1 CTR ~27.6% vs #10 ~2.4% |
| Long-term asset | Quality SEO assets yield 3–5 years of traffic; Core Web Vitals correlate with conversion (e.g., +8% per 0.1s faster) |
SEO = Google optimization: Google holds ~91% global search share; B2B buyers use search as research starting point. Optimize for Google first; see localization-strategy for non-Google markets.
Reference: Alignify – SEO Core Value and Challenges in AI Search Era
| Stage | Recommendation |
|---|---|
| Cold start | Use email, ads, or influencers for first users; SEO takes time (sandbox, 6+ months) |
| Post-PMF | SEO scales; combine with paid for faster feedback; see pmf-strategy, paid-ads-strategy |
| Team | Many SMBs use contractors; SEO spans content, links, tech, UX—full-time team when scaling |
Principle: Don't do SEO for SEO's sake; don't fight Google rules; prioritize real user experience.
| Challenge | Response |
|---|---|
| Zero-click, AI Overviews | ~30% clicks go to Google-owned properties; AI Overviews ~12–15% SERP share; TOFU (what/why/how) CTR declining |
| Algorithm volatility | 5000+ updates/year; traffic swings common; focus on helpful content, E-E-A-T |
| Response | Elevate SEO to search experience optimization—user-centric, not rank-centric; see generative-engine-optimization for AI visibility |
Channel integration: SEO + ads (validate keywords, retarget); SEO + influencers (backlinks, mentions); SEO + social (UGC, embeddable content). Plugins/apps: functional links back to site.
Fix foundation before optimizing pages. Execute in this order:
| Phase | Focus | Skills |
|---|---|---|
| 1. Technical | Crawlability, indexing, sitemap | robots-txt, xml-sitemap, canonical-tag, indexing, indexnow, site-crawlability |
| 2. On-Page | Metadata, structure, schema | title-tag, meta-description, page-metadata, schema-markup, internal-links, url-structure, heading-structure |
| 3. Content | Keywords, clusters, optimization | keyword-research, content-strategy, content-optimization |
| 4. Off-Page | Backlinks, authority | link-building, backlink-analysis |
Technical issues block indexing and crawl; on-page issues limit how well content ranks; content and off-page build authority over time.
SEO leverages content you already have—brand, features, scenarios, input, output, prompt, processes, knowledge—published in a structured way. Even without SEO, you'd showcase product features; SEO makes that content benefit you in traffic.
Principle: Do SEO around product/users, not around industry/search engines.
| Type | Suited because |
|---|---|
| Tool | Users have clear use cases and needs |
| Content | Users have clear information needs |
| E-commerce | Users have clear purchase needs |
| Service | Users have clear service needs |
Agent/Copilot products: Pure native Agent hard to grow via SEO; users rarely search "agent." Release related features first (e.g., CRM, sales bot for sales agent) to build traffic, then funnel to Agent product. See keyword-research for product positioning test.
| Scenario | Order | Focus |
|---|---|---|
| New site | domain-selection → website-structure → Technical → On-Page → Content | Choose domain first (if needed); plan pages; build foundation; add content |
| Existing site | Technical audit → On-Page audit → Content gap → Off-Page | Fix crawl/index first; then metadata, schema; then content gaps; then links |
| Low traffic | keyword-research → content-strategy → content-optimization | Often content or intent mismatch |
| Not indexing | indexing, robots-txt, site-crawlability | Technical blockers |
| Priority | Meaning | Examples |
|---|---|---|
| P0 | Blocker—fix first | Crawlability, indexing, robots blocking |
| P1 | Core—do soon | Title, meta, schema, sitemap, internal links |
| P2 | Important—not urgent | Open Graph, Twitter Cards, IndexNow |
| P3 | Nice to have | Rich results, sitelinks optimization |
SEO and PPC share the same SERP—ads, AI overviews, videos, organic links. Without alignment, you risk duplication, cannibalization, and wasted spend. Shared keyword data: Use keyword-research for both; google-ads for Search targeting. PPC conversion data can prioritize SEO keywords; organic rank 4+ may reduce need for PPC on those terms.
Reference: Backlinko – SEO and PPC: 8 Smart Ways to Align
| Strategy | When | Skill |
|---|---|---|
| Programmatic SEO | Scale pages with template + data | programmatic-seo |
| Parasite SEO | Leverage high-authority platforms | parasite-seo |
| GEO | AI search visibility, citations | generative-engine-optimization |
| Localization | Multi-language, international | localization-strategy |
| Multi-domain brand SEO | Multiple domains; brand query control | multi-domain-brand-seo |
Task tracking: Use templates/project-task-tracker.md to track task status; references this workflow.
Prerequisites
Time Estimate
15-45 minutes depending on use case complexity
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use when skill capabilities match your task, clear ROI on time saved, and you can validate outputs. Best for repetitive tasks, learning, and quality improvement.
✗ Avoid when
Avoid when task requires deep expertise you can't validate, involves sensitive decisions, or when learning process is more valuable than speed of completion.
kostja94/marketing-skills
kostja94/marketing-skills
kostja94/marketing-skills
kostja94/marketing-skills
kostja94/marketing-skills
kostja94/marketing-skills
Solid pick for teams standardizing on skills: seo-strategy is focused, and the summary matches what you get after install.
Keeps context tight: seo-strategy is the kind of skill you can hand to a new teammate without a long onboarding doc.
We added seo-strategy from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
I recommend seo-strategy for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
seo-strategy is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
Useful defaults in seo-strategy — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
seo-strategy fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
Registry listing for seo-strategy matched our evaluation — installs cleanly and behaves as described in the markdown.
Solid pick for teams standardizing on skills: seo-strategy is focused, and the summary matches what you get after install.
Solid pick for teams standardizing on skills: seo-strategy is focused, and the summary matches what you get after install.
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