marketing▌

Guides EGC and employee advocacy strategy for AI/SaaS products. EGC is content created by employees (social posts, videos, blogs, testimonials) that reflects authentic workplace and product insights. Employee-shared content generates ~8x more engagement than brand posts; LinkedIn employee posts reach ~561% more than brand content.

$23

Apply behavioral science and mental models to marketing decisions using a prioritized scoring system. \n \n Scores psychological principles using the Psychological Leverage & Feasibility Score (PLFS), which evaluates behavioral leverage, context fit, implementation ease, speed to signal, and ethical safety \n Recommends only top 3–5 models per situation, mapped to specific behaviors and journey stages (awareness, consideration, decision, retention) \n Includes a canonical library of mental

Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale. Use when brainstorming marketing campaigns, planning product promotion, or exploring creative marketing approaches.

Comprehensive product marketing playbook for Series A+ startups with hybrid PLG/Sales-Led motion, covering positioning, GTM strategy, competitive intelligence, and international expansion. \n \n Includes April Dunford positioning methodology, ICP definition frameworks, and messaging architecture for multiple buyer personas (economic, technical, end-user) \n Provides competitive intelligence templates (battlecards, win/loss analysis) and GTM motion guidance (PLG vs. Sales-Led vs. Hybrid) with 90-

Research-backed writing partner that outlines, researches, improves hooks, and refines content section by section. \n \n Guides collaborative outlining, research compilation with citations, and iterative feedback on each section as you write \n Preserves your unique voice and writing style while strengthening clarity, flow, and evidence \n Handles citation management in multiple formats (inline, numbered, footnote) and maintains running reference lists \n Supports diverse workflows: blog posts,

Multi-platform social media strategy, content creation, and scheduling guidance for LinkedIn, Twitter/X, Instagram, TikTok, and Facebook. \n \n Provides platform-specific best practices, posting frequency recommendations, optimal timing, and content formats that perform well on each network \n Includes 50+ hook formulas, post templates, and content structure frameworks (story posts, threads, carousels, reels) ready to adapt to your brand voice \n Offers a reverse-engineering system to analyze to

A complete marketing system captured on a single page. Instead of a 50-page marketing plan that never gets executed, the 1-Page Marketing Plan distills everything into a 3x3 grid of nine squares — each representing a critical stage in turning a stranger into a raving fan. Fill in all nine squares and you have a living, breathing marketing engine that drives predictable growth.

140 proven marketing strategies organized by category for SaaS and software products. \n \n Covers 11 major categories including content & SEO, paid advertising, social media, partnerships, events, product-led growth, and unconventional tactics \n Includes implementation guidance by stage (pre-launch through scale), budget level (free to high-spend), and timeline (quick wins to long-term plays) \n Provides context-aware recommendations based on product type, target audience, current stage,

Product launch planning and execution framework based on strategies from 26 product leaders. \n \n Covers launch types (company, funding, feature, release), goal clarification (acquisition, recruiting, fundraising), and readiness assessment before designing the approach \n Core principles include pitching exclusives to single reporters, using funding as a news hook rather than the story, and separating soft launches from high-impact marketing events \n Emphasizes concentrated \"lightning strike\