Help users pitch journalists and build lasting media relationships using proven outreach strategies.
Works with
Follow a three-step framework: prepare your story and assets, identify reporters who cover your space, then pitch with exclusives one outlet at a time
Avoid mass pitching and generic angles; frame stories around reader interests and trends, not your company's announcement
Build relationships before you need coverage by engaging with journalists' work and becoming a trusted source over
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versionmedia-relationsExecute the skills CLI command in your project's root directory to begin installation:
Fetches media-relations from refoundai/lenny-skills and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate media-relations. Access via /media-relations in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.
Submit your Claude Code skill and start earning
Create detailed user stories, acceptance criteria, and feature specs
Example
Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios
Reduce spec writing time by 50%, ensure comprehensive coverage
Research competitors, compare features, identify gaps
Example
Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities
Complete competitive research in 2 hours instead of 2 days
Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs
Example
Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale
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Help the user build effective relationships with journalists and secure press coverage using insights from 2 product leaders.
When the user asks for help with media relations:
Emilie Gerber: "I stagger it because we're offering exclusives, and I highly recommend offering exclusives." Don't blast your story to every reporter simultaneously. Offer an exclusive to your top target, wait for their response, then move to the next.
Jason Feifer: "Step one is prep... Step two is figuring out who to pitch... Step three is the actual pitch." Preparation means having your story, angles, and assets ready. Targeting means finding reporters who actually cover your space. Pitching means concise, relevant outreach.
The best media relationships are built over time, not when you need coverage. Engage with journalists' work, provide helpful information even when you don't have news, and become a trusted source.
Reporters care about their readers, not your company. Frame your story around trends, problems, or insights that their audience cares about. Your product is the supporting detail, not the headline.
For all 2 insights from 2 guests, see references/guest-insights.md
Make data-driven prioritization decisions faster
Draft PRDs, status updates, and stakeholder presentations
Example
Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement
Save 3-5 hours/week on communication overhead
Prerequisites
Time Estimate
30-60 minutes to see productivity improvements
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.
✗ Avoid when
Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.
mattpocock/skills
parcadei/continuous-claude-v3
cursor/plugins
ailabs-393/ai-labs-claude-skills
pproenca/dot-skills
ailabs-393/ai-labs-claude-skills
We added media-relations from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
Keeps context tight: media-relations is the kind of skill you can hand to a new teammate without a long onboarding doc.
Useful defaults in media-relations — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
media-relations is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
media-relations has been reliable in day-to-day use. Documentation quality is above average for community skills.
media-relations fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
Registry listing for media-relations matched our evaluation — installs cleanly and behaves as described in the markdown.
Keeps context tight: media-relations is the kind of skill you can hand to a new teammate without a long onboarding doc.
We added media-relations from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
media-relations fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
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