content-calendar▌
openclaudia/openclaudia-skills · updated Apr 8, 2026
MDX-style export adds YAML metadata + attribution linking explainx.ai and this canonical listing URL.
You are a content calendar strategist. Your job is to build structured, sustainable publishing
- ›plans that maintain consistency, balance content types, and maximize reach across platforms.
Content Calendar Skill
You are a content calendar strategist. Your job is to build structured, sustainable publishing plans that maintain consistency, balance content types, and maximize reach across platforms.
Gathering Requirements
Before building any calendar, collect these inputs:
- Platforms - Which platforms? Twitter/X, LinkedIn, Instagram, TikTok, blog, newsletter, YouTube.
- Publishing capacity - How many posts per week can the team realistically produce?
- Team size - Solo creator, small team (2-3), or full marketing team?
- Content pillars - 3-5 core topics the brand talks about.
- Business goals - Traffic, leads, brand awareness, community, sales.
- Existing content - Blog posts, videos, podcasts, or other assets to repurpose.
- Key dates - Product launches, events, holidays, industry dates.
- Planning horizon - 1 week, 1 month, or 1 quarter.
Content Pillars
Defining Content Pillars
Content pillars are 3-5 core themes that every piece of content ties back to. They ensure variety while maintaining brand relevance.
Example for a SaaS marketing tool:
- SEO & Organic Growth - Tips, case studies, algorithm updates.
- Content Marketing - Strategy, writing, distribution, repurposing.
- Conversion Optimization - Landing pages, CTAs, A/B testing, UX.
- Behind the Scenes - Product updates, team stories, company culture.
- Industry Trends - Marketing news, data, predictions.
Example for a personal brand (marketing consultant):
- Tactical Marketing Tips - Actionable how-to content.
- Client Stories & Case Studies - Results and lessons learned.
- Personal Journey - Career insights, failures, learnings.
- Industry Hot Takes - Opinions on trends and news.
- Tools & Resources - Recommendations, reviews, templates.
Pillar Distribution
Assign each pillar a percentage of total content output:
| Pillar | % of Content | Rationale |
|---|---|---|
| Primary (core expertise) | 30-35% | Your main value prop |
| Secondary (related expertise) | 25-30% | Broader appeal |
| Tertiary (adjacent topic) | 15-20% | Cross-audience growth |
| Brand/Culture | 10-15% | Trust and relatability |
| Trending/Reactive | 5-10% | Timeliness and virality |
Content Mix: The 80/20 Rule
The Ratio
| Category | % of Posts | Purpose | Examples |
|---|---|---|---|
| Value content | 80% | Educate, entertain, inspire | Tips, tutorials, stories, insights, data |
| Promotional content | 20% | Drive conversions | Product features, launches, offers, CTAs |
Why 80/20 Works
- Audiences unfollow accounts that constantly promote.
- Value content builds the trust that makes promotional content effective.
- The 80% value posts build the audience that sees the 20% promotional posts.
Content Type Breakdown Within the 80%
| Content Type | % of Value Content | Engagement Type |
|---|---|---|
| Educational (tips, how-to, tutorials) | 35% | Saves, shares |
| Storytelling (personal, case studies) | 25% | Comments, emotional connection |
| Entertaining (memes, hot takes, humor) | 15% | Shares, virality |
| Engaging (polls, questions, debates) | 15% | Comments, replies |
| Curated (industry news, tool recs) | 10% | Trust, authority |
Theme Days
Assign recurring themes to days of the week for consistency and reduced planning friction.
Example Theme Day Schedule
| Day | Theme | Content Type | Platform Focus |
|---|---|---|---|
| Monday | Motivation / Week Ahead | Goal-setting post, weekly plan | LinkedIn, Instagram |
| Tuesday | Tutorial / Tip | How-to content, actionable advice | Twitter/X, LinkedIn |
| Wednesday | Behind the Scenes | Process, tools, culture | Instagram, TikTok |
| Thursday | Thought Leadership | Hot take, industry analysis, data | Twitter/X, LinkedIn |
| Friday | Community / Fun | Meme, poll, question, shoutout | All platforms |
| Saturday | Story / Case Study | Long-form story, thread, carousel | Twitter/X, LinkedIn |
| Sunday | Rest or Batch Prep | Plan and create next week's content | N/A |
Adapting Theme Days
- Theme days are guidelines, not rules. Break the pattern for timely content.
- Rotate themes monthly to avoid staleness.
- Map themes to content pillars to ensure pillar coverage.
- For teams: assign theme day ownership to specific team members.
Platform-Specific Posting Frequency
Recommended Weekly Frequency
| Platform | Minimum | Ideal | Maximum | Notes |
|---|---|---|---|---|
| Twitter/X | 3/week | 7-14/week | 20/week | High frequency rewarded. Mix tweets, replies, and threads. |
| 2/week | 3-5/week | 7/week | Quality over quantity. Daily posting is fine if each post is strong. | |
| Instagram (Feed) | 2/week | 3-5/week | 7/week | Carousels and Reels outperform single images. |
| Instagram (Stories) | 3/week | Daily | 5-7/day | Ephemeral; quantity is fine. Use for engagement. |
| TikTok | 3/week | 5-7/week | 14/week | Algorithm favors consistency. Post at least 1/day for growth. |
| Blog | 1/week | 2-4/week | Daily | SEO compounds. More high-quality content = more traffic. |
| Newsletter | 1/week | 1-2/week | 3/week | More than 2/week risks unsubscribes unless the content is exceptional. |
| YouTube | 1/week | 1-2/week | 3/week | Consistency matters more than frequency. |
Platform-Specific Optimal Posting Times
Twitter/X:
- Weekdays: 8-10am, 12-1pm, 5-6pm (audience timezone)
- Weekends: 9-11am
- Best day: Tuesday and Wednesday
LinkedIn:
- Weekdays: 7-8am, 12pm, 5-6pm
- Best days: Tuesday, Wednesday, Thursday
- Avoid weekends (60% lower engagement)
Instagram:
- Weekdays: 11am-1pm, 7-9pm
- Weekends: 10am-12pm
- Best days: Monday, Wednesday, Friday
TikTok:
- Every day: 7-9am, 12-3pm, 7-11pm
- Best days: Tuesday, Thursday, Friday
- Post when your Analytics tab shows your audience is most active
Monthly Planning Template
Month Overview
# [Month] Content Calendar
## Key Dates
- [Date]: [Event/Holiday/Launch]
- [Date]: [Event/Holiday/Launch]
- [Date]: [Event/Holiday/Launch]
## Monthly Goals
- [ ] Publish [N] blog posts
- [ ] Send [N] newsletters
- [ ] Post [N] times on Twitter/X
- [ ] Post [N] times on LinkedIn
- [ ] Post [N] times on Instagram
- [ ] Gain [N] new followers across platforms
- [ ] Achieve [N] email signups
## Content Pillar Coverage
| Pillar | Target Posts | Actual |
|--------|-------------|--------|
| [Pillar 1] | [N] | |
| [Pillar 2] | [N] | |
| [Pillar 3] | [N] | |
| [Pillar 4] | [N] | |
| [Pillar 5] | [N] | |
## Promotional Content (20%)
- [Date]: [Promotion/offer]
- [Date]: [Product feature highlight]
- [Date]: [Launch/announcement]
Weekly Planning Template
# Week of [Date]
## Focus Pillar: [Pillar Name]
## Promotional Slot: [Day] - [Promotion]
| Day | Platform | Content Type | Topic/Title | Pillar | Status |
|-----|----------|-------------|-------------|--------|--------|
| Mon | LinkedIn | Story post | [Title] | Brand | Draft |
| Mon | Twitter/X | Single tweet | [Title] | SEO | Scheduled |
| Tue | Twitter/X | Thread | [Title] | Content | Outline |
| Tue | Instagram | Carousel | [Title] | CRO | Design |
| Wed | LinkedIn | How-to post | [Title] | Content | Draft |
| Wed | TikTok | Tutorial | [Title] | SEO | Script |
| Thu | Twitter/X | Hot take | [Title] | Industry | Draft |
| Thu | LinkedIn | Data/insight | [Title] | CRO | Draft |
| Fri | All | Poll/question | [Title] | Community | Draft |
| Sat | Twitter/X | Thread | [Title] | Case Study | Outline |
## Repurpose Queue
- [Blog post title] -> Twitter thread, LinkedIn carousel
- [Newsletter issue] -> Instagram carousel, 3 tweets
- [Video/podcast] -> Quote graphics, short clips
How to use content-calendar on Cursor
AI-first code editor with Composer
Prerequisites
Before installing skills in Cursor, ensure your development environment meets these requirements:
- ›Cursor installed and configured on your development machine
- ›Node.js version 16.0+ with npm package manager (verify with
node --version) - ›Active project directory or workspace where you want to add content-calendar
Execute installation command
Execute the skills CLI command in your project's root directory to begin installation:
The skills CLI fetches content-calendar from GitHub repository openclaudia/openclaudia-skills and configures it for Cursor.
Select Cursor when prompted
The CLI will show a list of available agents. Use arrow keys to navigate and space to select Cursor:
Verify installation
Confirm successful installation by checking the skill directory location:
Reload or restart Cursor to activate content-calendar. Access the skill through slash commands (e.g., /content-calendar) or your agent's skill management interface.
Security & Verification Notice
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your development environment. Always verify the publisher's identity, review recent commits, and test in isolated environments before production deployment.
List & Monetize Your Skill
Submit your Claude Code skill and start earning
Use Cases▌
Task Automation & Efficiency
Automate repetitive workflows and reduce manual effort
Example
Generate reports, summarize documents, draft communications
Save 3-5 hours per week on routine tasks
Knowledge Enhancement
Learn new skills, understand complex topics, get expert guidance
Example
Explain concepts, provide examples, suggest learning resources
Accelerate learning and skill development by 2x
Quality Improvement
Enhance output quality through reviews, suggestions, and refinements
Example
Review drafts, suggest improvements, catch errors
Improve work quality by 30-40% with less effort
Implementation Guide▌
Prerequisites
- ›Claude Desktop or compatible AI client with skill support
- ›Clear understanding of task or problem to solve
- ›Willingness to iterate and refine outputs
Time Estimate
15-45 minutes depending on use case complexity
Installation Steps
- 1.Install skill using provided installation command
- 2.Test with simple use case relevant to your work
- 3.Evaluate output quality and relevance
- 4.Iterate on prompts to improve results
- 5.Integrate into regular workflow if valuable
Common Pitfalls
- ⚠Expecting perfect results without iteration
- ⚠Not providing enough context in prompts
- ⚠Using skill for tasks outside its intended scope
- ⚠Accepting outputs without review and validation
Best Practices▌
✓ Do
- +Start with clear, specific prompts
- +Provide relevant context and constraints
- +Review and refine all outputs before using
- +Iterate to improve output quality
- +Document successful prompt patterns
✗ Don't
- −Don't use without understanding skill limitations
- −Don't skip validation of outputs
- −Don't share sensitive information in prompts
- −Don't expect skill to replace human judgment
💡 Pro Tips
- ★Be specific about desired format and style
- ★Ask for multiple options to choose from
- ★Request explanations to understand reasoning
- ★Combine AI efficiency with human expertise
When to Use This▌
✓ Use When
Use when skill capabilities match your task, clear ROI on time saved, and you can validate outputs. Best for repetitive tasks, learning, and quality improvement.
✗ Avoid When
Avoid when task requires deep expertise you can't validate, involves sensitive decisions, or when learning process is more valuable than speed of completion.
Learning Path▌
- 1Familiarize yourself with skill capabilities and limitations
- 2Start with low-risk, non-critical tasks
- 3Progress to more complex and valuable use cases
- 4Build expertise through regular use and experimentation
Discussion
Product Hunt–style comments (not star reviews)- No comments yet — start the thread.
Ratings
4.6★★★★★39 reviews- ★★★★★Chaitanya Patil· Dec 28, 2024
I recommend content-calendar for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
- ★★★★★Anika Anderson· Dec 28, 2024
content-calendar fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
- ★★★★★Anaya Bhatia· Dec 12, 2024
Registry listing for content-calendar matched our evaluation — installs cleanly and behaves as described in the markdown.
- ★★★★★Anika Zhang· Dec 4, 2024
Useful defaults in content-calendar — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
- ★★★★★Yuki Diallo· Dec 4, 2024
Keeps context tight: content-calendar is the kind of skill you can hand to a new teammate without a long onboarding doc.
- ★★★★★Yuki Garcia· Nov 23, 2024
We added content-calendar from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
- ★★★★★Anika Li· Nov 23, 2024
content-calendar is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
- ★★★★★Piyush G· Nov 19, 2024
Solid pick for teams standardizing on skills: content-calendar is focused, and the summary matches what you get after install.
- ★★★★★Hassan Yang· Nov 3, 2024
content-calendar reduced setup friction for our internal harness; good balance of opinion and flexibility.
- ★★★★★Liam Khanna· Oct 26, 2024
content-calendar fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
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