Guides PR and press release strategy. Journalists use ~3% of releases they receive; proper structure is critical. Use this skill when writing press releases, planning product announcements, or building media relations.
Works with
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versionpublic-relationsExecute the skills CLI command in your project's root directory to begin installation:
Fetches public-relations from kostja94/marketing-skills and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate public-relations. Access via /public-relations in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.
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Create detailed user stories, acceptance criteria, and feature specs
Example
Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios
Reduce spec writing time by 50%, ensure comprehensive coverage
Research competitors, compare features, identify gaps
Example
Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities
Complete competitive research in 2 hours instead of 2 days
Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs
Example
Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale
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Guides PR and press release strategy. Journalists use ~3% of releases they receive; proper structure is critical. Use this skill when writing press releases, planning product announcements, or building media relations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 2 (Positioning), 3 (Value Proposition), 8 (Brand & Voice).
Identify:
| Section | Guideline |
|---|---|
| Header | Logo; contact (name, title, email, phone); "FOR IMMEDIATE RELEASE" or embargo |
| Headline | Under 100 chars; strong action verbs; "Why should I care?" |
| Subheadline | Optional; additional context |
| Dateline | City, state, date |
| Lead | 50–75 words; all 5 W's (Who, What, When, Where, Why) |
| Body | 1–2 paragraphs; inverted pyramid; most newsworthy first |
| Quote | Executive/stakeholder; perspective, not fact repetition |
| Boilerplate | 2–3 sentence company description |
| Media contact | Name, email, phone |
Journalist should understand the full story from the lead alone. Specific details, not vague language ("important update" → what changed and impact).
Make data-driven prioritization decisions faster
Draft PRDs, status updates, and stakeholder presentations
Example
Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement
Save 3-5 hours/week on communication overhead
Prerequisites
Time Estimate
30-60 minutes to see productivity improvements
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.
✗ Avoid when
Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.
kostja94/marketing-skills
mattpocock/skills
parcadei/continuous-claude-v3
cursor/plugins
ailabs-393/ai-labs-claude-skills
ailabs-393/ai-labs-claude-skills
We added public-relations from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
I recommend public-relations for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
Useful defaults in public-relations — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
public-relations has been reliable in day-to-day use. Documentation quality is above average for community skills.
Keeps context tight: public-relations is the kind of skill you can hand to a new teammate without a long onboarding doc.
public-relations reduced setup friction for our internal harness; good balance of opinion and flexibility.
Solid pick for teams standardizing on skills: public-relations is focused, and the summary matches what you get after install.
Registry listing for public-relations matched our evaluation — installs cleanly and behaves as described in the markdown.
Registry listing for public-relations matched our evaluation — installs cleanly and behaves as described in the markdown.
public-relations reduced setup friction for our internal harness; good balance of opinion and flexibility.
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