hero-generator▌
kostja94/marketing-skills · updated Apr 8, 2026
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Guides hero section design for conversion and first impressions. The hero is where users spend ~80% of initial viewing time; first impressions form in milliseconds.
Components: Hero Section
Guides hero section design for conversion and first impressions. The hero is where users spend ~80% of initial viewing time; first impressions form in milliseconds.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for value proposition, audience, and Section 12 (Visual Identity).
Identify:
- Page type: Homepage, landing, product, pricing
- Primary goal: Signup, trial, purchase, learn more
- Platform: Web, mobile, both
Core Components (Four Essentials)
- Headline (H1): 6–10 words max; instantly communicate core value and benefit. Answer "What's in it for me?" within seconds.
- Subheading: Clear, concise explanation reinforcing why the product/service is valuable.
- Primary CTA: Single, prominent action button visible without scrolling. One per hero to avoid choice overload.
- Visual: High-quality image, video, or animation that amplifies the message.
Optional but Effective
- Trust cues: 1–3 elements (reviews, logos, statistics)
- Secondary CTA: For users not ready for primary action
Layout Types
Hero is a Spotlight layout—single focus, primary element with secondary around it. Choose layout by content balance and conversion goal.
| Layout | Structure | Best for |
|---|---|---|
| Split (50/50) | Text left, visual right (or vice versa); equal weight | Product, SaaS; clear value + demo |
| Split (75/25) | Text dominant; smaller image column | Copy-heavy; trust-first |
| Split (25/75 "Signpost") | Small image beside primary content | Minimal visual; emphasis on headline |
| Centered | Text + CTA centered; visual full-width or stacked | Brand, landing; single CTA |
| Full-width image | Image background; overlay text | Emotional; lifestyle, brand |
Responsive: Split layouts stack vertically on mobile (text above image); centered maintains center. Mobile-first; ensure CTA above fold on small screens.
Alignment
| Axis | Options | Use |
|---|---|---|
| Horizontal | Left, center, right | Left align for text-heavy; center for minimal |
| Vertical | Top, center, bottom | Center for full-viewport hero; top for short hero |
Best Practices
3-Second Rule
The hero must answer three questions within 3 seconds: What is this? Why should I care? What should I do next? ~80% of users never scroll beyond the hero; make an immediate impact.
Messaging
- No guessing required; message must be instantly clear.
- Single primary CTA to avoid choice overload.
- Action-oriented, benefit-focused copy.
- Emotional intent first: Evoke emotion (trust, excitement, confidence) before users read the headline. Avoid generic phrases ("Welcome to Our Website") or overly clever wordplay.
Visuals
- Fast-loading; avoid heavy assets that delay LCP
- Brand-aligned; use typography and colors from brand-visual-generator
- Support the message; don't distract
- Frontend aesthetics: For motion (staggered reveals, hover), spatial composition, and backgrounds—see brand-visual-generator Frontend Aesthetics
Technical
- Mobile-first design
- Lightweight for quick loading
- Ensure LCP (Largest Contentful Paint) optimization
SEO Considerations
- Headline often contains
<h1>; include primary keyword - Hero content in initial HTML; avoid JS-only rendering. See rendering-strategies
- Image optimization: Alt text, format (WebP), LCP, responsive—see image-optimization
UX Guidelines
Hierarchy
- Headline > Subheading > CTA
- Visual should complement, not compete with, text
Accessibility
| Requirement | Practice |
|---|---|
| Contrast | Text over images: >=4.5:1; use overlay if needed |
| Touch targets | CTA >=44x44px |
| Keyboard | CTA keyboard-accessible; visible focus indicator |
| Screen readers | Proper heading order; image alt text; aria-label for icon-only buttons |
| Reduced motion | Respect prefers-reduced-motion for animations |
| Interaction | CTA has cursor-pointer; hover uses color/opacity (not scale) to avoid layout shift |
Testing
- A/B test headline, CTA copy, and visuals
- Measure bounce rate, conversion rate, time to first interaction
Output Format
- Hero structure (headline, subheading, CTA, visual)
- Copy suggestions
- Technical checklist (LCP, accessibility, image optimization)
- Testing recommendations
Related Skills
- card: Hero vs card—hero is single above-fold; cards are repeated units in grid
- grid: Hero is one section; content below often uses grid (products, features)
- cta-generator: Hero typically contains primary CTA
- trust-badges-generator: Trust cues in hero
- logo-generator: Logo appears in hero context
- brand-visual-generator: Typography, colors, spacing for hero design
- homepage-generator: Hero is central to homepage design
- landing-page-generator: Hero is step 1 of landing page flow; campaign pages
- image-optimization: Hero image optimization (alt, WebP, LCP, responsive)
- rendering-strategies: Content in initial HTML; SSR/SSG for hero
How to use hero-generator on Cursor
AI-first code editor with Composer
Prerequisites
Before installing skills in Cursor, ensure your development environment meets these requirements:
- ›Cursor installed and configured on your development machine
- ›Node.js version 16.0+ with npm package manager (verify with
node --version) - ›Active project directory or workspace where you want to add hero-generator
Execute installation command
Execute the skills CLI command in your project's root directory to begin installation:
The skills CLI fetches hero-generator from GitHub repository kostja94/marketing-skills and configures it for Cursor.
Select Cursor when prompted
The CLI will show a list of available agents. Use arrow keys to navigate and space to select Cursor:
Verify installation
Confirm successful installation by checking the skill directory location:
Reload or restart Cursor to activate hero-generator. Access the skill through slash commands (e.g., /hero-generator) or your agent's skill management interface.
Security & Verification Notice
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your development environment. Always verify the publisher's identity, review recent commits, and test in isolated environments before production deployment.
List & Monetize Your Skill
Submit your Claude Code skill and start earning
Use Cases▌
User Story & Requirements Generation
Create detailed user stories, acceptance criteria, and feature specs
Example
Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios
Reduce spec writing time by 50%, ensure comprehensive coverage
Competitive Analysis
Research competitors, compare features, identify gaps
Example
Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities
Complete competitive research in 2 hours instead of 2 days
Roadmap Prioritization
Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs
Example
Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale
Make data-driven prioritization decisions faster
Stakeholder Communication
Draft PRDs, status updates, and stakeholder presentations
Example
Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement
Save 3-5 hours/week on communication overhead
Implementation Guide▌
Prerequisites
- ›Claude Desktop or compatible AI client
- ›Access to product documentation and roadmap tools (Jira, Notion, etc.)
- ›Understanding of product management frameworks (RICE, Jobs-to-be-Done, etc.)
- ›Stakeholder contact information and communication channels
Time Estimate
30-60 minutes to see productivity improvements
Installation Steps
- 1.Install product management skill
- 2.Start with user story generation for known feature
- 3.Progress to competitive analysis: research 2-3 competitors
- 4.Use for roadmap prioritization: apply RICE/ICE scoring
- 5.Draft stakeholder communications and refine based on feedback
- 6.Build template library for recurring PM tasks
- 7.Share effective prompts with product team
Common Pitfalls
- ⚠Not validating competitive research—verify facts before sharing
- ⚠Accepting user stories without involving engineering team
- ⚠Over-relying on frameworks without qualitative judgment
- ⚠Not customizing outputs to company culture and communication style
- ⚠Skipping stakeholder validation of generated requirements
Best Practices▌
✓ Do
- +Validate research and competitive analysis with real data
- +Collaborate with engineering when generating technical requirements
- +Customize frameworks and templates to your company context
- +Use skill for first drafts, refine with stakeholder input
- +Document successful prompt patterns for PM tasks
- +Combine AI efficiency with human judgment and intuition
✗ Don't
- −Don't publish competitive analysis without fact-checking
- −Don't finalize user stories without engineering review
- −Don't make prioritization decisions solely on AI scoring
- −Don't skip customer validation of generated requirements
- −Don't ignore company-specific context and culture
💡 Pro Tips
- ★Provide context: company goals, constraints, customer feedback
- ★Ask for alternatives: 'Show 3 ways to prioritize this roadmap'
- ★Request stakeholder-specific formatting: 'Executive summary vs. engineering spec'
- ★Use skill for 70% generation + 30% customization to company needs
When to Use This▌
✓ Use When
Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.
✗ Avoid When
Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.
Learning Path▌
- 1Basic: user stories, feature specs, status updates
- 2Intermediate: competitive analysis, prioritization frameworks, PRDs
- 3Advanced: product strategy, go-to-market planning, OKR setting
- 4Expert: product vision, market positioning, business model innovation
Discussion
Product Hunt–style comments (not star reviews)- No comments yet — start the thread.
Ratings
4.7★★★★★44 reviews- ★★★★★Liam Mensah· Dec 20, 2024
We added hero-generator from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
- ★★★★★Xiao Li· Dec 20, 2024
hero-generator is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
- ★★★★★Ganesh Mohane· Dec 12, 2024
hero-generator reduced setup friction for our internal harness; good balance of opinion and flexibility.
- ★★★★★Emma Farah· Nov 27, 2024
hero-generator has been reliable in day-to-day use. Documentation quality is above average for community skills.
- ★★★★★Min Johnson· Nov 11, 2024
Keeps context tight: hero-generator is the kind of skill you can hand to a new teammate without a long onboarding doc.
- ★★★★★Min Srinivasan· Nov 11, 2024
hero-generator fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
- ★★★★★Rahul Santra· Nov 3, 2024
I recommend hero-generator for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
- ★★★★★Pratham Ware· Oct 22, 2024
Useful defaults in hero-generator — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
- ★★★★★Liam Rahman· Oct 18, 2024
Solid pick for teams standardizing on skills: hero-generator is focused, and the summary matches what you get after install.
- ★★★★★Mia Ghosh· Oct 2, 2024
hero-generator is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
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