email-marketing

kostja94/marketing-skills · updated Apr 8, 2026

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$npx skills add https://github.com/kostja94/marketing-skills --skill email-marketing
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summary

Guides email marketing strategy for AI/SaaS products. Email ROI ~$36 per dollar spent; open/click rates typically higher than social. Covers EDM vs Newsletter, five content types, deliverability (SPF/DKIM/DMARC), and SEO synergy via article delivery.

skill.md

Channels: Email Marketing

Guides email marketing strategy for AI/SaaS products. Email ROI ~$36 per dollar spent; open/click rates typically higher than social. Covers EDM vs Newsletter, five content types, deliverability (SPF/DKIM/DMARC), and SEO synergy via article delivery.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for audience and content strategy. See content-marketing for content types and formats across channels.

Identify:

  1. Goal: Retention, conversion, brand reach, or SEO synergy
  2. Content mix: Onboarding, campaign, announcement, features, newsletter
  3. List size: Bulk sender rules (5,000+/day) require Gmail/Yahoo compliance

EDM vs Newsletter

Type Purpose Use
EDM Direct marketing; conversion-focused Promotions, campaigns, announcements; bulk sends
Newsletter Ongoing value; relationship Industry insights, curated articles; regular cadence

Combine both: EDM for push; Newsletter for nurture. Cover different stages and goals.

Five Content Types

Type Use
Onboarding Welcome + first-use guidance; 5-7 day sequence; behavior-triggered; drive "Aha!" moment
Campaign Promotions, limited-time; conversion or participation
Announcement Product launch, major update; one-time important notice
Features update New features, improvements; help users adopt
Blog/Newsletter Curated articles, industry insights; sustained touch

User Best Practices

Practice Guideline
Personalization Segment by behavior, source, stage; boosts open/click
Timing New users: dense; existing: controlled pace; behavior-triggered > calendar-only
Welcome series Send soon after signup; 5-7 emails over days; guide first key action
Unsubscribe One-click required (Gmail/Yahoo); honor within 48h; clear entry
Complaint rate Keep below 0.3%; list hygiene critical

Content Best Practices

Practice Guideline
Subject One clear topic per email; avoid pure promo
Value first Useful info before promotion
CTA Single primary CTA; clear next step
Mobile 50%+ read on mobile; responsive layout, tappable links

Deliverability & Domain Config

Subdomain: Use subdomain (e.g. mail.example.com) for marketing; keep transactional (support@, etc.) on main domain. Isolate risk.

SPF, DKIM, DMARC

Protocol Purpose
SPF Authorizes mail servers for domain
DKIM Cryptographic signature; verifies sender
DMARC Policy for unauthenticated mail; start p=none, then quarantine, then reject over 60-90 days

Order: SPF first, then DKIM, then DMARC. Gmail/Yahoo require all three for bulk senders (5,000+/day) since Feb 2024.

Advanced: TLS-RPT, MTA-STS, BIMI (brand logo). Postmaster Tools: Monitor deliverability, spam rate, auth status.

Delivery Strategy: Articles + SEO Synergy

Article Type Use
Retention Deep content for existing users; improve retention
ToFu Top of funnel; awareness (trends, concepts, problem framing)
MoFu Middle of funnel; consideration (comparisons, reviews, best practices)

Dual value: (1) Better email engagement (open, click, stickiness); (2) Drive traffic to article pages from non-search channel; signals to Google that users value content; supports SEO.

Measurement: GA4 email source traffic to article pages; GSC rank/click changes.

Planning Framework

  1. Content mix: Allocate onboarding, campaign, announcement, features, newsletter
  2. Select articles: Pick retention, ToFu, MoFu from blog; prioritize SEO target pages
  3. Cadence: Stable frequency (weekly/biweekly/monthly); avoid over-sending
  4. Monitor: Open rate, click rate; GA4 email contribution to article traffic; GSC

Frequency

Guideline Note
Baseline 1 high-value email/week for most brands
Peak times Tue-Thu, 8-11am or 2-4pm (recipient timezone)
Segmentation New vs loyal need different cadence
Quality Relevant, behavior-triggered > calendar volume

Data: ~36% send 1-3/month; ~30% weekly; daily risks high unsubscribe.

Output Format

  • Content mix (five types)
  • EDM vs Newsletter balance
  • Deliverability (subdomain, SPF/DKIM/DMARC)
  • Article delivery (Retention, ToFu, MoFu, SEO targets)
  • Cadence and frequency
  • KPI (open, click, GA4 email traffic, GSC)

Related Skills

  • content-marketing: Content types, formats; email as channel in repurposing matrix
  • newsletter-signup-generator: Signup form design
  • traffic-analysis: Email source attribution, UTM
  • analytics-tracking: Email click tracking
  • content-strategy: Article selection for email delivery
  • integrated-marketing: Email as owned media channel
how to use email-marketing

How to use email-marketing on Cursor

AI-first code editor with Composer

1

Prerequisites

Before installing skills in Cursor, ensure your development environment meets these requirements:

  • Cursor installed and configured on your development machine
  • Node.js version 16.0+ with npm package manager (verify with node --version)
  • Active project directory or workspace where you want to add email-marketing
2

Execute installation command

Execute the skills CLI command in your project's root directory to begin installation:

$npx skills add https://github.com/kostja94/marketing-skills --skill email-marketing

The skills CLI fetches email-marketing from GitHub repository kostja94/marketing-skills and configures it for Cursor.

3

Select Cursor when prompted

The CLI will show a list of available agents. Use arrow keys to navigate and space to select Cursor:

◆ Which agents do you want to install to?
│ ── Universal (.agents/skills) ── always included ────
│ • Amp
│ • Antigravity
│ • Cline
│ • Codex
│ ●Cursor(selected)
│ • Cursor
│ • Windsurf
4

Verify installation

Confirm successful installation by checking the skill directory location:

.cursor/skills/email-marketing

Reload or restart Cursor to activate email-marketing. Access the skill through slash commands (e.g., /email-marketing) or your agent's skill management interface.

Security & Verification Notice

We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.

Skills execute code in your development environment. Always verify the publisher's identity, review recent commits, and test in isolated environments before production deployment.

List & Monetize Your Skill

Submit your Claude Code skill and start earning

GET_STARTED →

Use Cases

Task Automation & Efficiency

Automate repetitive workflows and reduce manual effort

Example

Generate reports, summarize documents, draft communications

Save 3-5 hours per week on routine tasks

Knowledge Enhancement

Learn new skills, understand complex topics, get expert guidance

Example

Explain concepts, provide examples, suggest learning resources

Accelerate learning and skill development by 2x

Quality Improvement

Enhance output quality through reviews, suggestions, and refinements

Example

Review drafts, suggest improvements, catch errors

Improve work quality by 30-40% with less effort

Implementation Guide

Prerequisites

  • Claude Desktop or compatible AI client with skill support
  • Clear understanding of task or problem to solve
  • Willingness to iterate and refine outputs

Time Estimate

15-45 minutes depending on use case complexity

Installation Steps

  1. 1.Install skill using provided installation command
  2. 2.Test with simple use case relevant to your work
  3. 3.Evaluate output quality and relevance
  4. 4.Iterate on prompts to improve results
  5. 5.Integrate into regular workflow if valuable

Common Pitfalls

  • Expecting perfect results without iteration
  • Not providing enough context in prompts
  • Using skill for tasks outside its intended scope
  • Accepting outputs without review and validation

Best Practices

✓ Do

  • +Start with clear, specific prompts
  • +Provide relevant context and constraints
  • +Review and refine all outputs before using
  • +Iterate to improve output quality
  • +Document successful prompt patterns

✗ Don't

  • Don't use without understanding skill limitations
  • Don't skip validation of outputs
  • Don't share sensitive information in prompts
  • Don't expect skill to replace human judgment

💡 Pro Tips

  • Be specific about desired format and style
  • Ask for multiple options to choose from
  • Request explanations to understand reasoning
  • Combine AI efficiency with human expertise

When to Use This

✓ Use When

Use when skill capabilities match your task, clear ROI on time saved, and you can validate outputs. Best for repetitive tasks, learning, and quality improvement.

✗ Avoid When

Avoid when task requires deep expertise you can't validate, involves sensitive decisions, or when learning process is more valuable than speed of completion.

Learning Path

  1. 1Familiarize yourself with skill capabilities and limitations
  2. 2Start with low-risk, non-critical tasks
  3. 3Progress to more complex and valuable use cases
  4. 4Build expertise through regular use and experimentation

Discussion

Product Hunt–style comments (not star reviews)
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general reviews

Ratings

4.757 reviews
  • Benjamin Wang· Dec 28, 2024

    Solid pick for teams standardizing on skills: email-marketing is focused, and the summary matches what you get after install.

  • Noah Khanna· Dec 16, 2024

    Registry listing for email-marketing matched our evaluation — installs cleanly and behaves as described in the markdown.

  • Mateo Gonzalez· Dec 16, 2024

    email-marketing is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.

  • Pratham Ware· Dec 8, 2024

    Useful defaults in email-marketing — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.

  • Chen Menon· Dec 8, 2024

    email-marketing fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.

  • Yash Thakker· Nov 27, 2024

    email-marketing is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.

  • Carlos Smith· Nov 27, 2024

    email-marketing has been reliable in day-to-day use. Documentation quality is above average for community skills.

  • Kaira Iyer· Nov 15, 2024

    We added email-marketing from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.

  • Daniel Bansal· Nov 7, 2024

    Useful defaults in email-marketing — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.

  • Valentina Ghosh· Oct 26, 2024

    I recommend email-marketing for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.

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