education-program▌
kostja94/marketing-skills · updated Apr 8, 2026
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Guides student and education discount programs as an acquisition channel. Targets students and educators; common for SaaS, dev tools, and productivity apps. ~65% of students who use professional tools in school continue using them in their first jobs—education discounts are long-term customer acquisition, not just revenue loss.
Channels: Education Program
Guides student and education discount programs as an acquisition channel. Targets students and educators; common for SaaS, dev tools, and productivity apps. ~65% of students who use professional tools in school continue using them in their first jobs—education discounts are long-term customer acquisition, not just revenue loss.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and pricing.
Identify:
- Product type: SaaS, dev tool, design tool, productivity
- Student fit: Is your ICP or future ICP student-aged?
- Discount structure: First-time vs renewal; % or fixed
- Verification: .edu, student ID, third-party (SheerID, UNiDAYS)
Education Program vs Other Channels
| Dimension | Education Program | Startups Program | Referral |
|---|---|---|---|
| Audience | Students, educators | Founders, early-stage | Existing users |
| Incentive | Discount, free tier | Discount, credits | Discount, credits |
| Verification | .edu, student ID, SheerID/UNiDAYS | Revenue, team size | None (user-driven) |
| LTV focus | Future customers; 65% continue post-grad | Early adopters | Referred users |
Discount Structures
| Type | Typical Range | Use |
|---|---|---|
| First-time / registration | 30–50% off | Apply at signup; drives conversion |
| Ongoing / renewal | 15–25% off | Retain students; lower than first-time |
| Free tier | Full access free | JetBrains, GitHub Education; highest adoption |
| Flat academic rate | Simplified pricing | Easier for students to understand |
Example: 30% off on registration day; 15% off on renewal. Align with discount-marketing-strategy for financial guardrails (LTV:CAC, qualification criteria).
Verification
| Method | Use |
|---|---|
| .edu email | Instant; low friction; US-centric |
| Student ID upload | Manual review; global; document must show name, institution, expiry |
| SheerID | Third-party; 200K+ data sources; verify → promo code at checkout |
| UNiDAYS | Third-party; 98%+ automated; 800+ brands; marketplace reach |
When to verify: At registration (recommended when discount applies at signup) or at checkout. Registration-time verification = single decision point; user claims discount where they convert.
Placement Priority
| Priority | Location | Purpose |
|---|---|---|
| P0 | Registration / signup flow | User claims discount here; must show when discount applies at signup |
| P1 | Pricing page | Student tier or "Student discount" block; keeps single decision point |
| P1 | Homepage banner or CTA | "Students: 30% off today, 15% off ongoing"; top-banner-generator |
| P2 | Standalone page /student-discount | Optional; for "student discount" SEO or paid ad landing page |
Principle: When discount applies at registration, core placement is registration flow. Pricing page and homepage support discovery. Standalone page only if needed for SEO or ads—avoid duplication when persona pages (e.g. "for students") already exist.
Page Strategy
| Approach | When |
|---|---|
| Embed in pricing | Student as tier or block; link to full pricing; no separate page |
| Registration only | Discount claimed at signup; pricing page shows "Student discount available—verify at signup" |
| Standalone /student-discount | "Student discount" search intent; paid ad landing; persona page would duplicate |
See startups-page-generator for page structure when a standalone education page is needed; pricing-page-generator for Special programs section.
Implementation Flow
- Define discount: First-time %, renewal %; align with pricing-strategy, discount-marketing-strategy
- Choose verification: .edu (instant) vs SheerID/UNiDAYS (broader, automated)
- Placement: Registration (P0); pricing page (P1); homepage banner (P1); standalone page (P2 if needed)
- Graduation transition: Plan how students convert to full price when eligibility ends
- Track: Student signups, conversion rate, LTV of student cohort
Best Practices
- Low friction: .edu = instant; ID upload = clear requirements; third-party = one-click verify
- Abuse prevention: Revoke if ineligible; annual re-verification; limit per person
- Messaging: "We've been there"; "Grow with us"; social proof ("X students use [Product]")
- Graduation: Email before expiry; offer transition discount to full plan
Output Format
- Discount structure (first-time, renewal)
- Verification method
- Placement (registration, pricing, homepage, standalone)
- Page strategy (embed vs standalone)
- Related skills for execution (pricing-page, startups-page, top-banner, discount-marketing)
Related Skills
- discount-marketing-strategy: Discount structure, financial guardrails; education is a campaign type
- pricing-strategy: Base price; education discount applies on top
- pricing-page-generator: Special programs section; Student tier or block; placement P1
- startups-page-generator: Standalone education page when needed; same structure for startups + education
- top-banner-generator: Homepage banner "Students: X% off"; placement P1
- landing-page-generator: /student-discount landing page when used for SEO or ads
- signup-login-page-generator: Signup is P0 for student discount; discount block, verification at registration
- use-cases-page-generator: "For students" use case; avoid duplicate "for students" page
How to use education-program on Cursor
AI-first code editor with Composer
Prerequisites
Before installing skills in Cursor, ensure your development environment meets these requirements:
- ›Cursor installed and configured on your development machine
- ›Node.js version 16.0+ with npm package manager (verify with
node --version) - ›Active project directory or workspace where you want to add education-program
Execute installation command
Execute the skills CLI command in your project's root directory to begin installation:
The skills CLI fetches education-program from GitHub repository kostja94/marketing-skills and configures it for Cursor.
Select Cursor when prompted
The CLI will show a list of available agents. Use arrow keys to navigate and space to select Cursor:
Verify installation
Confirm successful installation by checking the skill directory location:
Reload or restart Cursor to activate education-program. Access the skill through slash commands (e.g., /education-program) or your agent's skill management interface.
Security & Verification Notice
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your development environment. Always verify the publisher's identity, review recent commits, and test in isolated environments before production deployment.
List & Monetize Your Skill
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Use Cases▌
User Story & Requirements Generation
Create detailed user stories, acceptance criteria, and feature specs
Example
Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios
Reduce spec writing time by 50%, ensure comprehensive coverage
Competitive Analysis
Research competitors, compare features, identify gaps
Example
Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities
Complete competitive research in 2 hours instead of 2 days
Roadmap Prioritization
Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs
Example
Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale
Make data-driven prioritization decisions faster
Stakeholder Communication
Draft PRDs, status updates, and stakeholder presentations
Example
Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement
Save 3-5 hours/week on communication overhead
Implementation Guide▌
Prerequisites
- ›Claude Desktop or compatible AI client
- ›Access to product documentation and roadmap tools (Jira, Notion, etc.)
- ›Understanding of product management frameworks (RICE, Jobs-to-be-Done, etc.)
- ›Stakeholder contact information and communication channels
Time Estimate
30-60 minutes to see productivity improvements
Installation Steps
- 1.Install product management skill
- 2.Start with user story generation for known feature
- 3.Progress to competitive analysis: research 2-3 competitors
- 4.Use for roadmap prioritization: apply RICE/ICE scoring
- 5.Draft stakeholder communications and refine based on feedback
- 6.Build template library for recurring PM tasks
- 7.Share effective prompts with product team
Common Pitfalls
- ⚠Not validating competitive research—verify facts before sharing
- ⚠Accepting user stories without involving engineering team
- ⚠Over-relying on frameworks without qualitative judgment
- ⚠Not customizing outputs to company culture and communication style
- ⚠Skipping stakeholder validation of generated requirements
Best Practices▌
✓ Do
- +Validate research and competitive analysis with real data
- +Collaborate with engineering when generating technical requirements
- +Customize frameworks and templates to your company context
- +Use skill for first drafts, refine with stakeholder input
- +Document successful prompt patterns for PM tasks
- +Combine AI efficiency with human judgment and intuition
✗ Don't
- −Don't publish competitive analysis without fact-checking
- −Don't finalize user stories without engineering review
- −Don't make prioritization decisions solely on AI scoring
- −Don't skip customer validation of generated requirements
- −Don't ignore company-specific context and culture
💡 Pro Tips
- ★Provide context: company goals, constraints, customer feedback
- ★Ask for alternatives: 'Show 3 ways to prioritize this roadmap'
- ★Request stakeholder-specific formatting: 'Executive summary vs. engineering spec'
- ★Use skill for 70% generation + 30% customization to company needs
When to Use This▌
✓ Use When
Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.
✗ Avoid When
Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.
Learning Path▌
- 1Basic: user stories, feature specs, status updates
- 2Intermediate: competitive analysis, prioritization frameworks, PRDs
- 3Advanced: product strategy, go-to-market planning, OKR setting
- 4Expert: product vision, market positioning, business model innovation
Discussion
Product Hunt–style comments (not star reviews)- No comments yet — start the thread.
Ratings
4.8★★★★★55 reviews- ★★★★★Li Sanchez· Dec 28, 2024
education-program is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
- ★★★★★Noah Sanchez· Dec 20, 2024
I recommend education-program for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
- ★★★★★Dhruvi Jain· Dec 12, 2024
Solid pick for teams standardizing on skills: education-program is focused, and the summary matches what you get after install.
- ★★★★★Carlos Ramirez· Dec 8, 2024
education-program has been reliable in day-to-day use. Documentation quality is above average for community skills.
- ★★★★★Liam Verma· Dec 8, 2024
Useful defaults in education-program — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
- ★★★★★Aanya Robinson· Dec 4, 2024
education-program reduced setup friction for our internal harness; good balance of opinion and flexibility.
- ★★★★★Nia Farah· Nov 27, 2024
education-program fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
- ★★★★★Amelia Ndlovu· Nov 27, 2024
Registry listing for education-program matched our evaluation — installs cleanly and behaves as described in the markdown.
- ★★★★★Aditi Li· Nov 23, 2024
I recommend education-program for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
- ★★★★★Carlos Sanchez· Nov 11, 2024
education-program reduced setup friction for our internal harness; good balance of opinion and flexibility.
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