domain-selection

kostja94/marketing-skills · updated Apr 8, 2026

MDX-style export adds YAML metadata + attribution linking explainx.ai and this canonical listing URL.

$npx skills add https://github.com/kostja94/marketing-skills --skill domain-selection
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summary

Guides initial domain choice for a single site: Brand vs Partial Match vs Exact Match domains, TLD selection (.ai, .com, .io), length, readability, history check, and defensive registration. A good domain affects SEO, brand perception, and UX. See domain-architecture when planning for multiple products; rebranding-strategy when changing domain.

skill.md

Strategy: Domain Selection

Guides initial domain choice for a single site: Brand vs Partial Match vs Exact Match domains, TLD selection (.ai, .com, .io), length, readability, history check, and defensive registration. A good domain affects SEO, brand perception, and UX. See domain-architecture when planning for multiple products; rebranding-strategy when changing domain.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Reference: Alignify: Domain SEO – How to Choose SEO-Friendly Domains — detailed guide, AI brand naming, TLD recommendations, rebrand cases.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 2 (Positioning), 3 (Target Audience), 8 (Brand & Voice).

Identify:

  1. Product type: Tool, content, e-commerce, AI product, etc.
  2. Brand stage: New brand vs established; solo vs team
  3. Goals: Quick SEO traffic vs long-term brand building

Domain Type: Brand vs PMD vs EMD

Type Description SEO Brand Best For
Branded Domain Domain = brand; no functional keywords (Notion, Canva, Perplexity) Long-term; Google favors brands High Teams; long-term brand building
Partial Match (PMD) Part of domain relates to function (FlowGPT, Dify, Reportify) Balance; signals topic Medium AI tools; balance SEO + brand
Exact Match (EMD) Domain = search query (png2jpg.com, aiartgenerator.cc) Fast early traffic; ceiling lower Low Solo devs; tool sites; site networks

Google stance: Keywords in domain no longer directly affect ranking; domain still matters for UX and brand. EMDs work when paired with quality content; branded domains with entity recognition matter more long-term.

Recommendation:

  • Brand building → Branded or PMD; plan for months
  • Quick SEO traffic → EMD or PMD; good for tool sites, converters, generators
  • AI products → PMD (xxxGPT, xxxify) or Branded; avoid generic names that cause search confusion (e.g., multiple "Speak AI" products)

TLD Selection

TLD Use Case Notes
.com Default choice; highest trust Most preferred; often expensive
.ai AI products ccTLD (Anguilla); auto-hyperlinks in Excel/Sheets/Feishu → natural backlinks; signals AI
.io Tech, SaaS Popular; geopolitical risk (Chagos Islands)
.co, .app, .pro Alternatives If .com taken
.new Instant-create tools For bolt.new, claude.new style; see Alignify .new guide

AI products: Prefer .ai, .com, or .io. Avoid niche TLDs (.im, .xyz, .inc, .art, .dev)—higher risk of resolution issues (e.g., Notion .so outage).

Domain Best Practices

Rule Purpose
Short & memorable Easier to type, share, recall
Avoid hyphens Looks unprofessional; can signal low quality
Check history Use Archive.org; avoid previously penalized domains
Defensive registration Register .net, .org, variants; redirect to main; do not deploy on multiple domains
Impersonation variants For AI products: register brand+ai, brand+app, brand+official; see brand-protection for impersonation response
Accurate WHOIS; renew on time Avoid loss or hijacking

.ai Domain Natural Backlinks

When brand name includes .ai (e.g., Character.ai, Leonardo.Ai), the full string auto-hyperlinks in Excel, Google Sheets, Feishu, and some IM apps. Each mention = potential backlink. Useful for AI products where the generic name alone (e.g., "Character") is a common noun.

Output Format

  • Domain type recommendation (Brand / PMD / EMD) with rationale
  • TLD recommendation
  • Checklist (length, readability, history, defensive registration)
  • Related next steps (website-structure, rebranding-strategy)

Related Skills

  • branding: Brand strategy; domain selection implements brand positioning
  • website-structure: Plan pages after domain choice; single-domain structure
  • domain-architecture: Subfolder vs subdomain vs independent when multiple products
  • rebranding-strategy: Domain change, 301 redirects; use when rebranding
  • brand-protection: Defensive registration for impersonation prevention; fake site response
  • link-building: Build authority after domain is chosen
how to use domain-selection

How to use domain-selection on Cursor

AI-first code editor with Composer

1

Prerequisites

Before installing skills in Cursor, ensure your development environment meets these requirements:

  • Cursor installed and configured on your development machine
  • Node.js version 16.0+ with npm package manager (verify with node --version)
  • Active project directory or workspace where you want to add domain-selection
2

Execute installation command

Execute the skills CLI command in your project's root directory to begin installation:

$npx skills add https://github.com/kostja94/marketing-skills --skill domain-selection

The skills CLI fetches domain-selection from GitHub repository kostja94/marketing-skills and configures it for Cursor.

3

Select Cursor when prompted

The CLI will show a list of available agents. Use arrow keys to navigate and space to select Cursor:

◆ Which agents do you want to install to?
│ ── Universal (.agents/skills) ── always included ────
│ • Amp
│ • Antigravity
│ • Cline
│ • Codex
│ ●Cursor(selected)
│ • Cursor
│ • Windsurf
4

Verify installation

Confirm successful installation by checking the skill directory location:

.cursor/skills/domain-selection

Reload or restart Cursor to activate domain-selection. Access the skill through slash commands (e.g., /domain-selection) or your agent's skill management interface.

Security & Verification Notice

We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.

Skills execute code in your development environment. Always verify the publisher's identity, review recent commits, and test in isolated environments before production deployment.

List & Monetize Your Skill

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Use Cases

Task Automation & Efficiency

Automate repetitive workflows and reduce manual effort

Example

Generate reports, summarize documents, draft communications

Save 3-5 hours per week on routine tasks

Knowledge Enhancement

Learn new skills, understand complex topics, get expert guidance

Example

Explain concepts, provide examples, suggest learning resources

Accelerate learning and skill development by 2x

Quality Improvement

Enhance output quality through reviews, suggestions, and refinements

Example

Review drafts, suggest improvements, catch errors

Improve work quality by 30-40% with less effort

Implementation Guide

Prerequisites

  • Claude Desktop or compatible AI client with skill support
  • Clear understanding of task or problem to solve
  • Willingness to iterate and refine outputs

Time Estimate

15-45 minutes depending on use case complexity

Installation Steps

  1. 1.Install skill using provided installation command
  2. 2.Test with simple use case relevant to your work
  3. 3.Evaluate output quality and relevance
  4. 4.Iterate on prompts to improve results
  5. 5.Integrate into regular workflow if valuable

Common Pitfalls

  • Expecting perfect results without iteration
  • Not providing enough context in prompts
  • Using skill for tasks outside its intended scope
  • Accepting outputs without review and validation

Best Practices

✓ Do

  • +Start with clear, specific prompts
  • +Provide relevant context and constraints
  • +Review and refine all outputs before using
  • +Iterate to improve output quality
  • +Document successful prompt patterns

✗ Don't

  • Don't use without understanding skill limitations
  • Don't skip validation of outputs
  • Don't share sensitive information in prompts
  • Don't expect skill to replace human judgment

💡 Pro Tips

  • Be specific about desired format and style
  • Ask for multiple options to choose from
  • Request explanations to understand reasoning
  • Combine AI efficiency with human expertise

When to Use This

✓ Use When

Use when skill capabilities match your task, clear ROI on time saved, and you can validate outputs. Best for repetitive tasks, learning, and quality improvement.

✗ Avoid When

Avoid when task requires deep expertise you can't validate, involves sensitive decisions, or when learning process is more valuable than speed of completion.

Learning Path

  1. 1Familiarize yourself with skill capabilities and limitations
  2. 2Start with low-risk, non-critical tasks
  3. 3Progress to more complex and valuable use cases
  4. 4Build expertise through regular use and experimentation

Discussion

Product Hunt–style comments (not star reviews)
  • No comments yet — start the thread.
general reviews

Ratings

4.767 reviews
  • Pratham Ware· Dec 28, 2024

    We added domain-selection from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.

  • Yusuf Malhotra· Dec 28, 2024

    domain-selection is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.

  • Camila Shah· Dec 16, 2024

    domain-selection fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.

  • Layla Abbas· Dec 16, 2024

    domain-selection reduced setup friction for our internal harness; good balance of opinion and flexibility.

  • Yuki Thomas· Dec 12, 2024

    I recommend domain-selection for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.

  • Ren Khanna· Dec 12, 2024

    We added domain-selection from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.

  • Anika Garcia· Dec 8, 2024

    Useful defaults in domain-selection — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.

  • Olivia Srinivasan· Nov 27, 2024

    domain-selection has been reliable in day-to-day use. Documentation quality is above average for community skills.

  • Sakshi Patil· Nov 19, 2024

    domain-selection fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.

  • Liam Haddad· Nov 19, 2024

    Solid pick for teams standardizing on skills: domain-selection is focused, and the summary matches what you get after install.

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