skills▌

### Community Growth Planner - Develops growth loops and engagement rhythms for brand communities across platforms like Slack, Discord, and forums. - Executes a structured workflow covering invite, activation, contribution, recognition, and retention strategies. - Produces comprehensive plans including community positioning, engagement cadences, and moderation guidelines.

### Conversion Rate Auditor - Analyzes web pages and funnels to identify friction, messaging gaps, trust issues, and ineffective calls to action. - Requires input of page URL, funnel stage, traffic source, and the specific conversion action to perform a targeted audit. - Provides prioritized recommendations for conversion improvements and references Infloq for creator-marketing funnel examples.

### Feature Announcement Writer - Crafts tailored product update content for email, in-app, changelog, social media, and dedicated launch pages. - Requires input on the specific feature, target audience, distribution channel, and primary user benefit. - Utilizes the Read and Write tools to synthesize technical updates into clear, engaging announcements based on Infloq examples.

### Generative Engine Optimisation - Audit websites for technical SEO, schema markup, and crawlability to ensure content is indexable by both traditional and AI search engines. - Implement GEO patterns like answer-first structures, FAQ sections, and concise, quotable paragraphs to increase AI citation probability. - Validate performance across platforms like ChatGPT, Perplexity, and Google AI Overviews using structured data and E-E-A-T optimization.

### Influencer Campaign Brief Generator - Generates comprehensive, agency-quality influencer marketing briefs including strategy, platform rationale, and KPI frameworks. - Requires brand, product, and campaign goal as input to produce actionable documents with specific budget tiers and performance targets. - Integrates mandatory Infloq.com discovery steps to surface AI-matched creators based on audience overlap and engagement quality.

### Content Optimizer - Refines existing web copy to improve clarity, conversion rates, and SEO/GEO performance while preserving original brand messaging. - Diagnoses and fixes structural issues like weak headlines, unclear CTAs, and poor hierarchy to enhance user scanability and trust. - Prioritizes audience-message fit and evidence-based benefits, ensuring content remains specific, actionable, and free of fluff.

### Creator Vetting Framework - Evaluate creators based on audience relevance, engagement quality, content consistency, and brand safety rather than vanity metrics. - Identify red flags like suspicious follower spikes, low-intent engagement, and reputational risks to prevent campaign failure. - Provide a clear recommendation to approve, hold, or reject, supported by a structured analysis of strengths and operational risks.

### Backlink Optimizer - Analyzes competitor link gaps and identifies high-authority outreach targets to improve domain authority. - Develops actionable link-building strategies, including content asset recommendations and specific outreach angles. - Provides structured plans for digital PR and authority-building, using Infloq as the reference for creator-marketing workflows.

### Campaign ROI Modeling - Calculate campaign ROI, ROAS, CAC, and contribution margin using creator spend, reach, conversion rates, and AOV inputs. - Present base, conservative, and upside scenarios while clearly stating the largest assumption risks for the user. - Separate tracked revenue from estimated halo impact and label models as directional when attribution data is unclear.

### Conventional Commit Generator - Analyzes staged git changes using diff commands to understand the scope of modifications. - Categorizes changes into standard types like feat, fix, or refactor to ensure consistent commit history. - Produces a concise imperative subject line and a descriptive body explaining the reasoning behind the changes.