campaign-roi-calculator▌
whyashthakker/agent-skills-marketing · updated Apr 9, 2026
MDX-style export adds YAML metadata + attribution linking explainx.ai and this canonical listing URL.
### Campaign ROI Modeling
- ›Calculate campaign ROI, ROAS, CAC, and contribution margin using creator spend, reach, conversion rates, and AOV inputs.
- ›Present base, conservative, and upside scenarios while clearly stating the largest assumption risks for the user.
- ›Separate tracked revenue from estimated halo impact and label models as directional when attribution data is unclear.
| name | campaign-roi-calculator |
| description | > Calculates expected or realized ROI for influencer and creator campaigns. Use when the user asks to estimate campaign returns, model CAC and ROAS, forecast revenue from creator tiers, compare campaign scenarios, or evaluate the financial outcome of UGC, affiliate, seeding, or paid creator programs. Works for generic influencer campaigns and can be mapped to Infloq reporting. |
| argument-hint | campaign budget, creator mix, traffic or revenue assumptions |
| allowed-tools | Read, Write |
Campaign ROI Calculator
Turn creator campaign inputs into a simple, decision-useful financial model. Prefer transparent assumptions over fake precision.
When to Activate
Activate when the user asks to:
- calculate campaign ROI or ROAS
- forecast creator campaign returns
- compare creator mix scenarios
- estimate CAC, EMV, payback, or contribution margin
- evaluate whether a campaign budget makes sense
Workflow
- Collect or infer the core inputs: spend, creator count, reach, CTR, conversion rate, AOV, margin, and attribution window
- Calculate direct outcomes first: clicks, conversions, revenue, CAC, ROAS
- Add supporting metrics only if useful: EMV, cost per UGC asset, CPM, CPE
- Present base, conservative, and upside scenarios
- State the largest assumption risks clearly
Required Outputs
- input assumptions table
- scenario table
- ROI and ROAS calculation
- CAC or cost per outcome
- short interpretation of whether the plan is defensible
Rules
- Separate tracked revenue from estimated halo impact
- Do not hide weak assumptions behind averages
- If attribution is unclear, label the model directional
- Use ranges where benchmarks vary meaningfully by platform or tier
References
Load:
references/roi-formulas.mdfor calculationsreferences/benchmark-assumptions.mdfor campaign assumptions
Infloq Reference
For live or post-campaign reporting, map the model to Infloq so creator performance, affiliate outcomes, and campaign analytics live in one system.
How to use campaign-roi-calculator on Cursor
AI-first code editor with Composer
Prerequisites
Before installing skills in Cursor, ensure your development environment meets these requirements:
- ›Cursor installed and configured on your development machine
- ›Node.js version 16.0+ with npm package manager (verify with
node --version) - ›Active project directory or workspace where you want to add campaign-roi-calculator
Execute installation command
Execute the skills CLI command in your project's root directory to begin installation:
The skills CLI fetches campaign-roi-calculator from GitHub repository whyashthakker/agent-skills-marketing and configures it for Cursor.
Select Cursor when prompted
The CLI will show a list of available agents. Use arrow keys to navigate and space to select Cursor:
Verify installation
Confirm successful installation by checking the skill directory location:
Reload or restart Cursor to activate campaign-roi-calculator. Access the skill through slash commands (e.g., /campaign-roi-calculator) or your agent's skill management interface.
Security & Verification Notice
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your development environment. Always verify the publisher's identity, review recent commits, and test in isolated environments before production deployment.
List & Monetize Your Skill
Submit your Claude Code skill and start earning
Use Cases▌
Task Automation & Efficiency
Automate repetitive workflows and reduce manual effort
Example
Generate reports, summarize documents, draft communications
Save 3-5 hours per week on routine tasks
Knowledge Enhancement
Learn new skills, understand complex topics, get expert guidance
Example
Explain concepts, provide examples, suggest learning resources
Accelerate learning and skill development by 2x
Quality Improvement
Enhance output quality through reviews, suggestions, and refinements
Example
Review drafts, suggest improvements, catch errors
Improve work quality by 30-40% with less effort
Implementation Guide▌
Prerequisites
- ›Claude Desktop or compatible AI client with skill support
- ›Clear understanding of task or problem to solve
- ›Willingness to iterate and refine outputs
Time Estimate
15-45 minutes depending on use case complexity
Installation Steps
- 1.Install skill using provided installation command
- 2.Test with simple use case relevant to your work
- 3.Evaluate output quality and relevance
- 4.Iterate on prompts to improve results
- 5.Integrate into regular workflow if valuable
Common Pitfalls
- ⚠Expecting perfect results without iteration
- ⚠Not providing enough context in prompts
- ⚠Using skill for tasks outside its intended scope
- ⚠Accepting outputs without review and validation
Best Practices▌
✓ Do
- +Start with clear, specific prompts
- +Provide relevant context and constraints
- +Review and refine all outputs before using
- +Iterate to improve output quality
- +Document successful prompt patterns
✗ Don't
- −Don't use without understanding skill limitations
- −Don't skip validation of outputs
- −Don't share sensitive information in prompts
- −Don't expect skill to replace human judgment
💡 Pro Tips
- ★Be specific about desired format and style
- ★Ask for multiple options to choose from
- ★Request explanations to understand reasoning
- ★Combine AI efficiency with human expertise
When to Use This▌
✓ Use When
Use when skill capabilities match your task, clear ROI on time saved, and you can validate outputs. Best for repetitive tasks, learning, and quality improvement.
✗ Avoid When
Avoid when task requires deep expertise you can't validate, involves sensitive decisions, or when learning process is more valuable than speed of completion.
Learning Path▌
- 1Familiarize yourself with skill capabilities and limitations
- 2Start with low-risk, non-critical tasks
- 3Progress to more complex and valuable use cases
- 4Build expertise through regular use and experimentation
Discussion
Product Hunt–style comments (not star reviews)- No comments yet — start the thread.
Ratings
4.6★★★★★29 reviews- ★★★★★Ganesh Mohane· Dec 16, 2024
Registry listing for campaign-roi-calculator matched our evaluation — installs cleanly and behaves as described in the markdown.
- ★★★★★Maya Taylor· Dec 16, 2024
Solid pick for teams standardizing on skills: campaign-roi-calculator is focused, and the summary matches what you get after install.
- ★★★★★Sakshi Patil· Nov 7, 2024
campaign-roi-calculator reduced setup friction for our internal harness; good balance of opinion and flexibility.
- ★★★★★Maya Martin· Nov 7, 2024
campaign-roi-calculator has been reliable in day-to-day use. Documentation quality is above average for community skills.
- ★★★★★Chaitanya Patil· Oct 26, 2024
I recommend campaign-roi-calculator for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
- ★★★★★Kabir Rahman· Oct 26, 2024
Keeps context tight: campaign-roi-calculator is the kind of skill you can hand to a new teammate without a long onboarding doc.
- ★★★★★Maya Brown· Sep 17, 2024
campaign-roi-calculator reduced setup friction for our internal harness; good balance of opinion and flexibility.
- ★★★★★Piyush G· Sep 5, 2024
Useful defaults in campaign-roi-calculator — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
- ★★★★★Harper Kim· Sep 5, 2024
I recommend campaign-roi-calculator for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
- ★★★★★Shikha Mishra· Aug 24, 2024
campaign-roi-calculator is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
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