gtm▌

Build self-serve acquisition and expansion motions. But first, figure out if PLG is even the right motion for your product.

Guides go-to-market (GTM) strategy—the blueprint for launching or repositioning a product that aligns product, marketing, sales, and customer success around reaching and winning target customers. Organizations with documented GTM see ~10% higher success rates and 3× revenue growth; ~72% of B2B miss GTM targets in year 1, often due to execution gaps. Use this skill when planning GTM for product launch, new market entry, repositioning, or feature launch.

Identify and evaluate the best go-to-market motions for your product. This skill analyzes seven proven GTM approaches with specific tools and tactics to help you build a balanced acquisition strategy.

Create a comprehensive go-to-market strategy for a product launch. This skill covers marketing channels, messaging development, success metrics definition, and launch planning.

The meeting structure that worked at 30 people collapses at 100. What worked at 100 collapses at 300. The failure mode is always the same: too many people in too many meetings making too few decisions.

Strategic account planning and execution for enterprise deals. Turn complex sales cycles into systematic wins — or at least know when they're dying before you waste months.

Find and own a defensible market position. Turn generic messaging into clear differentiation — or at least test whether your differentiation actually resonates before committing to it.

Launch new products from idea to first customers. The goal isn't headlines — it's finding 10 customers who can't live without you.

Build and scale developer-led adoption through ecosystem programs, community, and partnerships. Focus on what actually drives adoption, not vanity metrics.

Structure board meetings, investor updates, and executive communication that builds trust and drives decisions — not slide decks that nobody reads.