Analyze competitive dynamics using Porter's Five Forces, Blue Ocean Strategy, and positioning maps to identify market gaps and defensible advantages.
Works with
Covers five competitive forces (new entrants, supplier power, buyer power, substitutes, rivalry) with intensity scoring and industry attractiveness assessment
Includes Blue Ocean Strategy framework with four actions (eliminate, reduce, raise, create) and strategy canvas mapping to find uncontested market space
Provides positioning map t
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versioncompetitive-landscapeExecute the skills CLI command in your project's root directory to begin installation:
Fetches competitive-landscape from wshobson/agents and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate competitive-landscape. Access via /competitive-landscape in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
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Create detailed user stories, acceptance criteria, and feature specs
Example
Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios
Reduce spec writing time by 50%, ensure comprehensive coverage
Research competitors, compare features, identify gaps
Example
Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities
Complete competitive research in 2 hours instead of 2 days
Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs
Example
Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale
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Comprehensive frameworks for analyzing competition, identifying differentiation opportunities, and developing winning market positioning strategies.
Understand competitive dynamics using proven frameworks (Porter's Five Forces, Blue Ocean Strategy, positioning maps) to identify opportunities and craft defensible competitive advantages.
Analyze industry attractiveness and competitive intensity.
Barriers to Entry:
High Threat: Low barriers, easy to enter (e.g., simple SaaS tools) Low Threat: High barriers (e.g., regulated industries, hardware)
Analysis Questions:
Supplier Power Factors:
High Power: Few suppliers, critical inputs (e.g., cloud infrastructure providers) Low Power: Many alternatives, commoditized (e.g., generic services)
Analysis Questions:
Buyer Power Factors:
High Power: Few large customers, standardized products (e.g., enterprise deals) Low Power: Many small customers, differentiated product (e.g., consumer subscriptions)
Analysis Questions:
Substitute Considerations:
High Threat: Many alternatives, low switching cost (e.g., productivity software) Low Threat: Unique solution, high switching cost (e.g., ERP systems)
Analysis Questions:
Rivalry Intensity Factors:
High Rivalry: Many competitors, slow growth, commoditized (e.g., email marketing) Low Rivalry: Few competitors, fast growth, differentiated (e.g., emerging AI tools)
Analysis Questions:
Create a scorecard:
| Force | Intensity (1-5) | Impact | Key Factors |
|---|---|---|---|
| New Entrants | 3 | Medium | Low barriers but network effects |
| Supplier Power | 2 | Low | Many cloud providers |
| Buyer Power | 4 | High | Enterprise customers concentrated |
| Substitutes | 3 | Medium | Manual processes alternative |
| Rivalry | 4 | High | 10+ direct competitors |
Overall Assessment: Moderate industry attractiveness with high rivalry and buyer power
Identify uncontested market space through value innovation.
Eliminate: What factors can be eliminated that the industry takes for granted?
Reduce: What factors can be reduced well below industry standard?
Raise: What factors can be raised well above industry standard?
Create: What factors can be created that the industry never offered?
Map your offering vs. competitors on key factors.
Example: Budget Hotels
High | ★ Traditional Hotels
| ★ Budget Hotels (new)
|
Low |___________________________________
Price Luxury Convenience Cleanliness
Budget Hotel Strategy:
- Eliminate: Luxury amenities, room service
- Reduce: Lobby size, staff
- Raise: Cleanliness, online booking
- Create: Self-service kiosks, mobile app
Find the sweet spot: Lower cost + higher value
Steps:
Plot competitors on 2-3 key dimensions.
Example Dimensions:
How to Create:
Example:
High Price
|
| ★ Enterprise A ★ Enterprise B
|
| ● Our Position (gap)
|
| ★ Competitor C ★ Competitor D
|
Low Price |____________________________________________
Simple Complex
How to Differentiate:
Product Differentiation
Service Differentiation
Brand Differentiation
Price Differentiation
For [target customer]
Who [statement of need or opportunity]
Our product is [product category]
That [statement of key benefit]
Unlike [primary competitive alternative]
Our product [statement of primary differentiation]
Example:
For e-commerce companies
Who struggle with email marketing automation
Our product is an AI-powered email platform
That increases conversion rates by 40%
Unlike Klaviyo and Mailchimp
Our product uses AI to personalize at scale
Public Sources:
Direct Research:
For each key competitor, document:
Company Overview:
Product:
Go-to-Market:
Strengths:
Weaknesses:
Strategy:
Premium (Top 25%):
Mid-Market (Middle 50%):
Value (Bottom 25%):
| Competitor | Entry Price | Mid Tier | Enterprise | Model |
|---|---|---|---|---|
| Competitor A | $29/mo | $99/mo | Custom | Subscription |
| Competitor B | $49/mo | $199/mo | $499/mo | Subscription |
| Us | $39/mo | $129/mo | Custom | Subscription |
Analysis:
Direct Competition:
Niche Focus:
Disruptive Innovation:
Platform Play:
Characteristics of Good Beachhead:
Example: Instead of "project management software", target "project management for construction teams"
Network Effects:
Switching Costs:
Economies of Scale:
Brand:
Proprietary Technology:
Regulatory:
Ask:
If "no" to any, it's not a sustainable advantage.
Product Changes:
Market Signals:
Performance Metrics:
Weekly:
Monthly:
Quarterly:
Annually:
To analyze competitive landscape:
Make data-driven prioritization decisions faster
Draft PRDs, status updates, and stakeholder presentations
Example
Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement
Save 3-5 hours/week on communication overhead
Prerequisites
Time Estimate
30-60 minutes to see productivity improvements
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.
✗ Avoid when
Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.
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pproenca/dot-skills
We added competitive-landscape from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
competitive-landscape reduced setup friction for our internal harness; good balance of opinion and flexibility.
Registry listing for competitive-landscape matched our evaluation — installs cleanly and behaves as described in the markdown.
Registry listing for competitive-landscape matched our evaluation — installs cleanly and behaves as described in the markdown.
Solid pick for teams standardizing on skills: competitive-landscape is focused, and the summary matches what you get after install.
Keeps context tight: competitive-landscape is the kind of skill you can hand to a new teammate without a long onboarding doc.
competitive-landscape is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
competitive-landscape fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
competitive-landscape has been reliable in day-to-day use. Documentation quality is above average for community skills.
Keeps context tight: competitive-landscape is the kind of skill you can hand to a new teammate without a long onboarding doc.
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