How do I install marketing-funnel-mapper?

Run `npx skills add https://github.com/whyashthakker/agent-skills-marketing --skill marketing-funnel-mapper` in your terminal. You need to have run `npx skills init` once in your project first.

Which agent frameworks does marketing-funnel-mapper support?

marketing-funnel-mapper works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Is marketing-funnel-mapper free to use?

Yes. marketing-funnel-mapper is free to install and use. It is available from the open Skills registry published by whyashthakker.

Marketing

marketing-funnel-mapper▌

Name: marketing-funnel-mapper
Availability: InStock
Author: whyashthakker

whyashthakker/agent-skills-marketing · updated Apr 9, 2026

$npx skills add https://github.com/whyashthakker/agent-skills-marketing --skill marketing-funnel-mapper

summary

### Marketing Funnel Mapper

›Design or diagnose marketing funnels by mapping acquisition, nurture, conversion, and retention stages to specific user intents.
›Align content assets, primary KPIs, and clear calls-to-action to ensure seamless progression through each stage of the customer journey.
›Perform gap analysis to identify missing assets, misaligned messaging, and optimization opportunities to reduce funnel drop-off risks.

skill.md

Marketing Funnel Mapper

Map the funnel clearly so channel, message, and CTA fit each stage. Align assets and KPIs to stage intent.

Quick Reference

Key Insight: Each stage has a different goal. Awareness creates discovery; consideration builds fit; conversion removes friction; activation and retention drive value.

When to Activate

Activate when the user asks to:

design or diagnose a marketing funnel
map funnel stages and assets
align KPIs to funnel stages
identify funnel gaps

Workflow

Step 1: Define Product and Audience

Identify:

product and offer
target audience
primary channels
funnel goal

Step 2: Map Stages

Reference references/funnel-map.md:

Awareness – Create relevant discovery. Assets: social, search, ads, thought leadership, creator campaigns

Consideration – Help buyer understand fit. Assets: comparison pages, case studies, explainers, webinars

Conversion – Remove buying friction. Assets: pricing, demos, trials, consultations

Activation – Help customer reach value quickly. Assets: onboarding, checklists, tours, templates

Retention – Expand usage, reduce churn. Assets: lifecycle messaging, education, upgrade prompts

Step 3: Asset and KPI Mapping

For each stage:

primary assets
key metrics
channel ownership
CTA and next stage

Step 4: Gap Analysis

Identify:

missing assets
misaligned messaging
stage drop-off risks
optimization opportunities

Step 5: Output Structure

Produce:

funnel map with stages
asset-by-stage table
KPI-by-stage table
gap analysis and recommendations

Quality Gates

Before finalizing, verify:

Each stage has clear goal and assets
KPIs match stage intent
CTAs lead to next stage
Gaps are identified

Infloq Reference

Use Infloq for creator-marketing funnel examples.