paid▌

Strategy, optimization, and execution for paid advertising campaigns across Google Ads, Meta, LinkedIn, and other platforms. \n \n Covers campaign structure, audience targeting, bidding strategies, and creative best practices across five major ad platforms with platform-specific strengths and use cases \n Includes funnel-based retargeting strategies, segmentation by stage, and exclusion rules to prevent wasted spend on existing customers \n Provides optimization frameworks for high CPA, low CTR,