Marketing Skills Collection

A collection of 23 sub-skills for marketing deliverables. Generates repeatable, high-quality outputs across CRO, copywriting, SEO, analytics, and growth domains.

When to use this skill

• Marketing deliverables needed: CRO, copy, SEO, analytics, and growth outputs
• Repeatable, high-quality outputs: Asset generation aligned to a single KPI
• Business goal → skill mapping: Convert objectives into specific marketing sub-skills

23 Sub-Skills Overview

CRO (Conversion Rate Optimization)

Copywriting

SEO

Ads & Analytics

Strategy & Growth

Instructions

Step 1: Define Objective and Constraints

marketing_brief:
  objective: [single KPI - conversion rate, CTR, activation]
  target_audience:
    segment: [customer segment]
    pain_points: [key pain points]
    terminology: [terms they use]
  channel: [LP, email, social, SEO, ads]
  format: [format]
  offer:
    value_prop: [value proposition]
    positioning: [positioning]
    proof_points: [proof points]

Step 2: Select the Sub-Skill

Select the sub-skill that fits the situation:

# For CRO needs
→ page-cro, signup-flow, onboarding, form-optimization, paywall

# For copy needs
→ copywriting, copy-editing, email-sequence, social-content

# For SEO needs
→ seo-audit, programmatic-seo, comparison-page, schema-markup

# For ads/analytics needs
→ analytics-tracking, paid-ads, ab-test

# For strategy/growth needs
→ launch-strategy, pricing-strategy, retention, churn-analysis, growth-experiments

Step 3: Build the Prompt

Create a structured prompt:

## Marketing Asset Request

### Product Context
- **Product**: [product name]
- **Category**: [category]
- **Stage**: [stage - early, growth, mature]

### Audience
- **Segment**: [target segment]
- **Pain Points**: [1-3 pain points]
- **Current State**: [current solution in use]

### Offer
- **Value Prop**: [core value proposition]
- **Differentiator**: [differentiating point]
- **Proof**: [trust factors - numbers, clients, awards]

### Constraints
- **Tone**: [tone - professional, casual, bold]
- **Brand Voice**: [brand voice guide]
- **Do NOT**: [things to avoid]

### Output Format
- [desired format - table, checklist, bullets]

Step 4: Generate and Validate

# Generate
claude task "Generate marketing asset using sub-skill name"

# Validation checklist
- [ ] KPI alignment
- [ ] Target audience fit
- [ ] Brand voice consistency
- [ ] Actionable output

Step 5: Handoff + Measurement

## Implementation Checklist
- [ ] Asset publishing
- [ ] Tracking event setup
- [ ] Success threshold definition

## Tracking Events
| Event | Description | Success Threshold |
|-------|-------------|-------------------|
| page_view | Page view | baseline |
| cta_click | CTA click | +20% vs control |
| signup_complete | Signup complete | +15% vs control |

## A/B Test Proposals
1. [Hypothesis 1]: [variant] vs [control]
2. [Hypothesis 2]: [variant] vs [control]

Examples

Example 1: Landing Page CRO

Prompt:

Optimize the landing page for higher signup conversion.
Audience: indie founders building side projects.
Offer: AI co-pilot for product launches.
Output: prioritized CRO changes + A/B tests.

Expected output:

• CRO checklist prioritized by impact/effort
• 3 A/B test hypotheses with expected lift
• Hero + CTA copy suggestions (3 variants each)

Example 2: Email Sequence

Prompt:

Create a 5-email welcome sequence for a B2B SaaS.
Audience: ops managers at 50-500 employee companies.
Goal: drive first workflow setup within 7 days.

Expected output:

## Welcome Sequence

### Email 1: Welcome (Day 0)
- **Subject**: Welcome to [Product] - Let's get started
- **Goal**: Account confirmation + quick win
- **CTA**: Complete profile

### Email 2: Value Demo (Day 1)
- **Subject**: See what [Product] can do in 2 minutes
- **Goal**: Feature awareness
- **CTA**: Watch demo video

### Email 3: First Workflow (Day 3)
- **Subject**: Create your first workflow (step-by-step)
- **Goal**: Activation milestone
- **CTA**: Create workflow

### Email 4: Use Case (Day 5)
- **Subject**: How [Customer] saved 10 hours/week
- **Goal**: Social proof + inspiration
- **CTA**: Try this template

### Email 5: Check-in (Day 7)
- **Subject**: Need help getting started?
- **Goal**: Rescue non-activated users
- **CTA**: Book a call / Reply for help

## Metrics
| Email | Open Rate Target | CTR Target |
|-------|------------------|------------|
| Email 1 | 60%+ | 30%+ |
how to use marketing-skills-collection
CursorClaude CodeClineCodexWindsurfGooseGitHub CopilotVS CodeGemini CLIKiloOpencodeKimi CLIRoo ClineAiderContinueZedBolt.newLovablev0Replit AgentSweepSmol DeveloperDevinCavemanAmpAntigravity
How to use marketing-skills-collection on Cursor
AI-first code editor with Composer
1
Prerequisites
Before installing skills in Cursor, ensure your development environment meets these requirements:
›Cursor installed and configured on your development machine
›Node.js version 16.0+ with npm package manager (verify with node --version)
›Active project directory or workspace where you want to add marketing-skills-collection
2
Execute installation command
Execute the skills CLI command in your project's root directory to begin installation:
$npx skills add https://github.com/supercent-io/skills-template --skill marketing-skills-collectioncopy
The skills CLI fetches marketing-skills-collection from GitHub repository supercent-io/skills-template and configures it for Cursor.
3
Select Cursor when prompted
The CLI will show a list of available agents. Use arrow keys to navigate and space to select Cursor:
◆ Which agents do you want to install to?
│
│ ── Universal (.agents/skills) ── always included ────
│   • Amp
│   • Antigravity
│   • Cline
│   • Codex
│ ●Cursor(selected)
│   • Cursor
│   • Windsurf
4
Verify installation
Confirm successful installation by checking the skill directory location:
.cursor/skills/marketing-skills-collection
Reload or restart Cursor to activate marketing-skills-collection. Access the skill through slash commands (e.g., /marketing-skills-collection) or your agent's skill management interface.
⚠
Security & Verification Notice
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your development environment. Always verify the publisher's identity, review recent commits, and test in isolated environments before production deployment.
Additional Resources
›View source code on GitHub›Skills CLI documentation›Learn more about Cursor›What are agent skills?