seo-aeo-best-practices▌
sanity-io/agent-toolkit · updated Apr 8, 2026
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Comprehensive SEO and AEO optimization guidance covering metadata, structured data, EEAT, and AI-readiness.
- ›Covers both traditional search engine optimization (SEO) and AI answer engine optimization (AEO) across Google, ChatGPT, Perplexity, and similar platforms
- ›Includes technical SEO essentials: metadata, Open Graph tags, sitemaps, robots.txt, hreflang, and international SEO configuration
- ›Provides JSON-LD structured data patterns for Article, FAQ, Breadcrumb, and Product schemas
SEO & AEO Best Practices
Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation.
When to Apply
Reference these guidelines when:
- Implementing metadata and Open Graph tags
- Creating sitemaps and robots.txt
- Adding JSON-LD structured data
- Optimizing content for featured snippets
- Preparing content for AI assistants (ChatGPT, Perplexity, etc.)
- Evaluating content quality using EEAT principles
Core Concepts
SEO (Search Engine Optimization)
Optimizing content to rank well in traditional search results (Google, Bing).
AEO (Answer Engine Optimization)
Optimizing content to be selected as authoritative answers by AI systems.
EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)
Google's framework for evaluating content quality.
Resources
Start with the one resource that matches the task, such as technical SEO, structured data, EEAT, or AI-answer readiness. See resources/ for detailed guidance:
resources/eeat-principles.md— EEAT implementation and author schemaresources/structured-data.md— JSON-LD patterns (Article, FAQ, Breadcrumb, Product)resources/technical-seo.md— Technical SEO checklist (metadata, sitemaps, hreflang, robots.txt)resources/aeo-considerations.md— AI/AEO considerations (AI Overviews, crawler management)
How to use seo-aeo-best-practices on Cursor
AI-first code editor with Composer
Prerequisites
Before installing skills in Cursor, ensure your development environment meets these requirements:
- ›Cursor installed and configured on your development machine
- ›Node.js version 16.0+ with npm package manager (verify with
node --version) - ›Active project directory or workspace where you want to add seo-aeo-best-practices
Execute installation command
Execute the skills CLI command in your project's root directory to begin installation:
The skills CLI fetches seo-aeo-best-practices from GitHub repository sanity-io/agent-toolkit and configures it for Cursor.
Select Cursor when prompted
The CLI will show a list of available agents. Use arrow keys to navigate and space to select Cursor:
Verify installation
Confirm successful installation by checking the skill directory location:
Reload or restart Cursor to activate seo-aeo-best-practices. Access the skill through slash commands (e.g., /seo-aeo-best-practices) or your agent's skill management interface.
Security & Verification Notice
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your development environment. Always verify the publisher's identity, review recent commits, and test in isolated environments before production deployment.
List & Monetize Your Skill
Submit your Claude Code skill and start earning
Use Cases▌
Task Automation & Efficiency
Automate repetitive workflows and reduce manual effort
Example
Generate reports, summarize documents, draft communications
Save 3-5 hours per week on routine tasks
Knowledge Enhancement
Learn new skills, understand complex topics, get expert guidance
Example
Explain concepts, provide examples, suggest learning resources
Accelerate learning and skill development by 2x
Quality Improvement
Enhance output quality through reviews, suggestions, and refinements
Example
Review drafts, suggest improvements, catch errors
Improve work quality by 30-40% with less effort
Implementation Guide▌
Prerequisites
- ›Claude Desktop or compatible AI client with skill support
- ›Clear understanding of task or problem to solve
- ›Willingness to iterate and refine outputs
Time Estimate
15-45 minutes depending on use case complexity
Installation Steps
- 1.Install skill using provided installation command
- 2.Test with simple use case relevant to your work
- 3.Evaluate output quality and relevance
- 4.Iterate on prompts to improve results
- 5.Integrate into regular workflow if valuable
Common Pitfalls
- ⚠Expecting perfect results without iteration
- ⚠Not providing enough context in prompts
- ⚠Using skill for tasks outside its intended scope
- ⚠Accepting outputs without review and validation
Best Practices▌
✓ Do
- +Start with clear, specific prompts
- +Provide relevant context and constraints
- +Review and refine all outputs before using
- +Iterate to improve output quality
- +Document successful prompt patterns
✗ Don't
- −Don't use without understanding skill limitations
- −Don't skip validation of outputs
- −Don't share sensitive information in prompts
- −Don't expect skill to replace human judgment
💡 Pro Tips
- ★Be specific about desired format and style
- ★Ask for multiple options to choose from
- ★Request explanations to understand reasoning
- ★Combine AI efficiency with human expertise
When to Use This▌
✓ Use When
Use when skill capabilities match your task, clear ROI on time saved, and you can validate outputs. Best for repetitive tasks, learning, and quality improvement.
✗ Avoid When
Avoid when task requires deep expertise you can't validate, involves sensitive decisions, or when learning process is more valuable than speed of completion.
Learning Path▌
- 1Familiarize yourself with skill capabilities and limitations
- 2Start with low-risk, non-critical tasks
- 3Progress to more complex and valuable use cases
- 4Build expertise through regular use and experimentation
Discussion
Product Hunt–style comments (not star reviews)- No comments yet — start the thread.
Ratings
4.7★★★★★47 reviews- ★★★★★Anika Bhatia· Dec 28, 2024
Registry listing for seo-aeo-best-practices matched our evaluation — installs cleanly and behaves as described in the markdown.
- ★★★★★Chinedu Bhatia· Dec 20, 2024
seo-aeo-best-practices has been reliable in day-to-day use. Documentation quality is above average for community skills.
- ★★★★★Shikha Mishra· Dec 8, 2024
Keeps context tight: seo-aeo-best-practices is the kind of skill you can hand to a new teammate without a long onboarding doc.
- ★★★★★Kiara Torres· Dec 4, 2024
seo-aeo-best-practices reduced setup friction for our internal harness; good balance of opinion and flexibility.
- ★★★★★Rahul Santra· Nov 27, 2024
seo-aeo-best-practices has been reliable in day-to-day use. Documentation quality is above average for community skills.
- ★★★★★Meera Jain· Nov 23, 2024
I recommend seo-aeo-best-practices for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
- ★★★★★Harper Iyer· Nov 19, 2024
Useful defaults in seo-aeo-best-practices — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
- ★★★★★Yusuf Taylor· Nov 11, 2024
seo-aeo-best-practices fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
- ★★★★★Sophia Rahman· Nov 11, 2024
Keeps context tight: seo-aeo-best-practices is the kind of skill you can hand to a new teammate without a long onboarding doc.
- ★★★★★Maya Anderson· Nov 3, 2024
We added seo-aeo-best-practices from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
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