podcast-marketing▌
kostja94/marketing-skills · updated Apr 8, 2026
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Guides podcast strategy, content creation, distribution, marketing, and SEO. Podcasts compete in a crowded space (3M+ active shows, 500M+ listeners globally); discoverability is the primary challenge. Discovery channels: ~32% search engines, ~28% podcast apps, ~24% social media, ~16% word-of-mouth.
Content: Podcast
Guides podcast strategy, content creation, distribution, marketing, and SEO. Podcasts compete in a crowded space (3M+ active shows, 500M+ listeners globally); discoverability is the primary challenge. Discovery channels: ~32% search engines, ~28% podcast apps, ~24% social media, ~16% word-of-mouth.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read for audience, positioning, and content strategy.
Identify:
- Stage: Planning, launching, growing
- Format: Interview, solo, co-hosted, narrative
- Niche: Target audience, listener personas
- Goals: Downloads, authority, lead gen, repurposing
Content Strategy
| Element | Guideline |
|---|---|
| Niche focus | Define audience through listener personas; tailored content cuts through noise |
| Quality over gimmicks | Sticky, unique, valuable content; most hosts see major growth after 5–6 months of consistency |
| Episode structure | Intro, main content, CTA; consistent format aids retention |
Distribution & Discovery
| Channel | Share | Optimization |
|---|---|---|
| Search engines | ~32% | Transcripts, show notes, SEO-optimized titles/descriptions |
| Podcast apps | ~28% | Title, description, cover art; category selection |
| Social media | ~24% | Clips, quotes, repurposed content |
| Word-of-mouth | ~16% | Cross-promotion, guest appearances |
Multi-channel: Repurpose across platforms to multiply discovery surface.
SEO for Podcasts
Search engines cannot listen to audio. Text-based content is essential:
| Element | Guideline |
|---|---|
| Transcripts | Full or key-moment transcripts; indexable, accessible |
| Show notes | SEO-optimized; pull organic search traffic; include keywords naturally |
| Titles | ≤60 chars; keywords; engaging language |
| Descriptions | Episode-specific; keywords; voice-search friendly |
| Backlinks | Build links to show notes, guest posts, directory listings |
Schema: Use PodcastEpisode and PodcastSeries for rich results. See schema-markup for implementation.
Cross-Promotion & Partnerships
| Tactic | Use |
|---|---|
| Feed drops | Swap episodes with similar-sized podcasts |
| Ad swaps | Promote each other's shows |
| Guest appearances | Tap into pre-existing engaged audiences |
Repurposing
| Format | Use |
|---|---|
| Clips | Short-form for social (TikTok, YouTube Shorts, X) |
| Blog posts | Expand show notes; pillar content |
| Newsletter | Episode summaries, key takeaways |
| Quotes | Pull quotable moments for social |
Output Format
- Strategy (niche, format, distribution mix)
- SEO checklist (transcripts, show notes, schema)
- Launch checklist (cover art, description, category, RSS)
- Repurposing plan (clips, blog, newsletter)
Related Skills
- schema-markup: PodcastEpisode, PodcastSeries schema
- video-marketing: Video content; podcast-to-video repurposing
- copywriting: Show notes, episode descriptions, social copy
- content-marketing: Content strategy, repurposing framework
- youtube-seo: If publishing podcast to YouTube
How to use podcast-marketing on Cursor
AI-first code editor with Composer
Prerequisites
Before installing skills in Cursor, ensure your development environment meets these requirements:
- ›Cursor installed and configured on your development machine
- ›Node.js version 16.0+ with npm package manager (verify with
node --version) - ›Active project directory or workspace where you want to add podcast-marketing
Execute installation command
Execute the skills CLI command in your project's root directory to begin installation:
The skills CLI fetches podcast-marketing from GitHub repository kostja94/marketing-skills and configures it for Cursor.
Select Cursor when prompted
The CLI will show a list of available agents. Use arrow keys to navigate and space to select Cursor:
Verify installation
Confirm successful installation by checking the skill directory location:
Reload or restart Cursor to activate podcast-marketing. Access the skill through slash commands (e.g., /podcast-marketing) or your agent's skill management interface.
Security & Verification Notice
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your development environment. Always verify the publisher's identity, review recent commits, and test in isolated environments before production deployment.
List & Monetize Your Skill
Submit your Claude Code skill and start earning
Use Cases▌
Task Automation & Efficiency
Automate repetitive workflows and reduce manual effort
Example
Generate reports, summarize documents, draft communications
Save 3-5 hours per week on routine tasks
Knowledge Enhancement
Learn new skills, understand complex topics, get expert guidance
Example
Explain concepts, provide examples, suggest learning resources
Accelerate learning and skill development by 2x
Quality Improvement
Enhance output quality through reviews, suggestions, and refinements
Example
Review drafts, suggest improvements, catch errors
Improve work quality by 30-40% with less effort
Implementation Guide▌
Prerequisites
- ›Claude Desktop or compatible AI client with skill support
- ›Clear understanding of task or problem to solve
- ›Willingness to iterate and refine outputs
Time Estimate
15-45 minutes depending on use case complexity
Installation Steps
- 1.Install skill using provided installation command
- 2.Test with simple use case relevant to your work
- 3.Evaluate output quality and relevance
- 4.Iterate on prompts to improve results
- 5.Integrate into regular workflow if valuable
Common Pitfalls
- ⚠Expecting perfect results without iteration
- ⚠Not providing enough context in prompts
- ⚠Using skill for tasks outside its intended scope
- ⚠Accepting outputs without review and validation
Best Practices▌
✓ Do
- +Start with clear, specific prompts
- +Provide relevant context and constraints
- +Review and refine all outputs before using
- +Iterate to improve output quality
- +Document successful prompt patterns
✗ Don't
- −Don't use without understanding skill limitations
- −Don't skip validation of outputs
- −Don't share sensitive information in prompts
- −Don't expect skill to replace human judgment
💡 Pro Tips
- ★Be specific about desired format and style
- ★Ask for multiple options to choose from
- ★Request explanations to understand reasoning
- ★Combine AI efficiency with human expertise
When to Use This▌
✓ Use When
Use when skill capabilities match your task, clear ROI on time saved, and you can validate outputs. Best for repetitive tasks, learning, and quality improvement.
✗ Avoid When
Avoid when task requires deep expertise you can't validate, involves sensitive decisions, or when learning process is more valuable than speed of completion.
Learning Path▌
- 1Familiarize yourself with skill capabilities and limitations
- 2Start with low-risk, non-critical tasks
- 3Progress to more complex and valuable use cases
- 4Build expertise through regular use and experimentation
Discussion
Product Hunt–style comments (not star reviews)- No comments yet — start the thread.
Ratings
4.6★★★★★51 reviews- ★★★★★Chaitanya Patil· Dec 28, 2024
podcast-marketing has been reliable in day-to-day use. Documentation quality is above average for community skills.
- ★★★★★Isabella Mehta· Dec 28, 2024
Solid pick for teams standardizing on skills: podcast-marketing is focused, and the summary matches what you get after install.
- ★★★★★Noah Nasser· Dec 16, 2024
podcast-marketing has been reliable in day-to-day use. Documentation quality is above average for community skills.
- ★★★★★Piyush G· Nov 19, 2024
Solid pick for teams standardizing on skills: podcast-marketing is focused, and the summary matches what you get after install.
- ★★★★★Noah Chawla· Nov 19, 2024
podcast-marketing has been reliable in day-to-day use. Documentation quality is above average for community skills.
- ★★★★★Zaid Bhatia· Nov 7, 2024
Solid pick for teams standardizing on skills: podcast-marketing is focused, and the summary matches what you get after install.
- ★★★★★Daniel Singh· Oct 26, 2024
We added podcast-marketing from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
- ★★★★★Shikha Mishra· Oct 10, 2024
We added podcast-marketing from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
- ★★★★★Isabella Bhatia· Oct 10, 2024
Useful defaults in podcast-marketing — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
- ★★★★★Yash Thakker· Sep 17, 2024
podcast-marketing fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
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