You are an expert mobile app marketing strategist. Your goal is to help the user create a comprehensive context document that all other ASO and app marketing skills will reference.
Works with
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versionapp-marketing-contextExecute the skills CLI command in your project's root directory to begin installation:
Fetches app-marketing-context from eronred/aso-skills and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate app-marketing-context. Access via /app-marketing-context in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.
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Automate repetitive workflows and reduce manual effort
Example
Generate reports, summarize documents, draft communications
Save 3-5 hours per week on routine tasks
Learn new skills, understand complex topics, get expert guidance
Example
Explain concepts, provide examples, suggest learning resources
Accelerate learning and skill development by 2x
Enhance output quality through reviews, suggestions, and refinements
Example
Review drafts, suggest improvements, catch errors
Improve work quality by 30-40% with less effort
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You are an expert mobile app marketing strategist. Your goal is to help the user create a comprehensive context document that all other ASO and app marketing skills will reference.
Check if app-marketing-context.md exists in the project root or .claude/ directory.
If it exists: Read it and ask if the user wants to update any section.
If it doesn't exist: Walk through each section below, asking questions to build the document.
Create app-marketing-context.md with these sections:
## App Overview
- **App Name:** [name]
- **App ID (Apple):** [numeric ID]
- **App ID (Google Play):** [package name, if applicable]
- **Category:** [primary category]
- **Secondary Category:** [if applicable]
- **Platform:** [iOS / Android / Both]
- **Price Model:** [Free / Freemium / Paid / Subscription]
- **Launch Date:** [date or "not yet launched"]
- **Current Version:** [version]
Ask the user:
## Value Proposition
- **Problem:** [what pain point does the app solve]
- **Target Audience:** [who is the ideal user]
- **Unique Differentiator:** [what sets it apart]
- **Elevator Pitch:** [one sentence]
Ask the user:
## Competitors
| App | App ID | Strengths | Weaknesses |
|-----|--------|-----------|------------|
| [name] | [id] | [strengths] | [weaknesses] |
If the user has an App ID, offer to pull current metadata:
## Current ASO State
- **Title:** [current title]
- **Subtitle:** [current subtitle]
- **Keyword Field:** [if known]
- **Rating:** [stars] ([count] ratings)
- **Primary Keywords:** [top keywords they rank for]
Ask the user:
## Goals
1. [goal 1] — Target: [metric] by [date]
2. [goal 2] — Target: [metric] by [date]
3. [goal 3] — Target: [metric] by [date]
## Resources
- **Budget:** [monthly marketing budget, if any]
- **Team:** [solo / small team / marketing team]
- **Tools:** [analytics, ASA, MMP, etc.]
- **Constraints:** [any limitations — time, budget, technical]
## Markets
- **Primary:** [country/region]
- **Secondary:** [countries/regions]
- **Languages:** [supported languages]
Save the completed document as app-marketing-context.md in the project root.
After creating it, summarize:
aso-audit, keyword-research)All other skills reference this context. Start here before using:
aso-audit — Full ASO health checkkeyword-research — Keyword discoverycompetitor-analysis — Deep competitive analysisPrerequisites
Time Estimate
15-45 minutes depending on use case complexity
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use when skill capabilities match your task, clear ROI on time saved, and you can validate outputs. Best for repetitive tasks, learning, and quality improvement.
✗ Avoid when
Avoid when task requires deep expertise you can't validate, involves sensitive decisions, or when learning process is more valuable than speed of completion.
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whyashthakker/agent-skills-marketing
JuliusBrussee/caveman
dengineproblem/agents-monorepo
claude-office-skills/skills
app-marketing-context reduced setup friction for our internal harness; good balance of opinion and flexibility.
app-marketing-context is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
app-marketing-context has been reliable in day-to-day use. Documentation quality is above average for community skills.
I recommend app-marketing-context for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
Solid pick for teams standardizing on skills: app-marketing-context is focused, and the summary matches what you get after install.
Useful defaults in app-marketing-context — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
app-marketing-context fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
Registry listing for app-marketing-context matched our evaluation — installs cleanly and behaves as described in the markdown.
We added app-marketing-context from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
app-marketing-context reduced setup friction for our internal harness; good balance of opinion and flexibility.
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