app-clips▌
eronred/aso-skills · updated Apr 8, 2026
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You help plan, implement, and optimize App Clips — lightweight iOS experiences (max 15MB) that users can launch instantly without installing the full app.
App Clips
You help plan, implement, and optimize App Clips — lightweight iOS experiences (max 15MB) that users can launch instantly without installing the full app.
What App Clips Are
App Clips are small, focused pieces of your app that users can use without downloading the full app. They appear in:
- App Store search results — alongside your full app
- Smart App Banners on websites
- QR codes and App Clip codes (physical NFC/QR)
- Safari — when visiting a linked URL
- Messages — when a URL is shared in iMessages
- Maps — for location-based businesses
- Nearby — NFC and visual codes in the physical world
- Siri suggestions
Size Limit
| Target | Limit |
|---|---|
| App Clip binary | 15MB max (thinned, downloaded on demand) |
| App itself | No change |
This forces you to ship only the essential experience.
Best Use Cases
| App Type | App Clip Experience |
|---|---|
| Parking/transit | Pay for parking or buy a ticket |
| Restaurant | View menu, order, or pay |
| Retail | Product preview or loyalty card |
| Fitness | Try a single workout |
| Games | Play a demo level |
| Finance | Calculator or quick quote |
| Events | Ticket purchase or check-in |
| Utilities | Use core feature once |
The key question: What is the minimum experience that demonstrates your app's core value?
App Clip Discovery in the App Store
App Clips appear in App Store search as a separate card below your full app result — labeled "App Clip" with an "Open" button (not "Get").
- Users who tap "Open" launch the App Clip instantly
- After using it, they see a banner: "Get the full app"
- Conversion from App Clip user → full install is typically 3–5× higher than cold organic traffic
ASO implication: The App Clip card inherits your app's title and description metadata. Optimizing your main listing improves App Clip discoverability too.
Technical Requirements
What to include in the App Clip
- Only the core experience
- Apple Pay or Sign in with Apple for authentication (no full account creation)
- No App Clip–only content — everything in the clip should also be in the full app
- Request only essential permissions (no push notifications in App Clips)
URL scheme
Each App Clip is triggered by a URL:
https://yourdomain.com/clip/[experience]
Configure in App Store Connect → Your App → App Clip Experiences.
Handoff to Full App
Always include a clear upgrade prompt:
// Show SKOverlay after the user gets value from the clip
let config = SKOverlay.AppClipConfiguration(position: .bottom)
let overlay = SKOverlay(configuration: config)
overlay.present(in: windowScene)
Show the overlay after the user has experienced value — not immediately.
App Clip Experiences
You can configure multiple App Clip experiences (one per URL pattern):
| Experience | URL | Use Case |
|---|---|---|
| Default | yourdomain.com |
General / App Store search |
| Location | yourdomain.com/location/123 |
Maps, NFC at specific location |
| Campaign | yourdomain.com/promo/summer |
Marketing campaign |
| Feature | yourdomain.com/feature/x |
Specific feature demo |
Each experience can have its own:
- Title (max 18 chars)
- Subtitle (max 13 chars)
- Header image (3000×2000px)
- Action button text
App Clip Card Design
The card is shown before the App Clip launches:
| Field | Limit | Tips |
|---|---|---|
| Title | 18 chars | Clear action: "Order Coffee" not "App Name" |
| Subtitle | 13 chars | Reinforce the value: "Skip the line" |
| Header image | 3000×2000px | Show the outcome, not the UI |
| Action button | — | Use context-specific text: "Order", "Pay", "Play" |
Measurement
Track in App Store Connect → App Analytics → App Clips:
- App Clip sessions
- App Clip cards displayed
- App Clip → full app conversions
- Unique App Clip users
App Clip vs Full App Install Trade-offs
| App Clip | Full Install | |
|---|---|---|
| User friction | Very low | Higher |
| Commitment | Low | High |
| Retention | Low (one-time use) | High |
| Conversion from Clip | — | 3–5× higher than cold traffic |
| Best for | Discovery + conversion | Retention + monetization |
Implementation Checklist
Setup:
- [ ] App Clip target added to Xcode project
- [ ] App Clip < 15MB (use size report in Xcode)
- [ ] Associated Domains entitlement configured
- [ ] App Clip experience URLs registered in App Store Connect
UX:
- [ ] Core value delivered within 60 seconds
- [ ] Sign in with Apple or Apple Pay (no custom sign-up)
- [ ] SKOverlay shown post-value (not immediately)
- [ ] Clear data handoff when user installs full app
App Store Connect:
- [ ] Default App Clip experience configured
- [ ] Header image uploaded (3000×2000px)
- [ ] Title ≤ 18 chars, subtitle ≤ 13 chars
- [ ] Additional experiences for locations/campaigns (if applicable)
Related Skills
aso-audit— Clip discoverability depends on main app ASOonboarding-optimization— Apply same "value-first" principles to Clip experienceua-campaign— Drive traffic to App Clip URLs in paid campaignsapp-store-featured— App Clips can support featuring eligibility
How to use app-clips on Cursor
AI-first code editor with Composer
Prerequisites
Before installing skills in Cursor, ensure your development environment meets these requirements:
- ›Cursor installed and configured on your development machine
- ›Node.js version 16.0+ with npm package manager (verify with
node --version) - ›Active project directory or workspace where you want to add app-clips
Execute installation command
Execute the skills CLI command in your project's root directory to begin installation:
The skills CLI fetches app-clips from GitHub repository eronred/aso-skills and configures it for Cursor.
Select Cursor when prompted
The CLI will show a list of available agents. Use arrow keys to navigate and space to select Cursor:
Verify installation
Confirm successful installation by checking the skill directory location:
Reload or restart Cursor to activate app-clips. Access the skill through slash commands (e.g., /app-clips) or your agent's skill management interface.
Security & Verification Notice
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your development environment. Always verify the publisher's identity, review recent commits, and test in isolated environments before production deployment.
List & Monetize Your Skill
Submit your Claude Code skill and start earning
Use Cases▌
User Story & Requirements Generation
Create detailed user stories, acceptance criteria, and feature specs
Example
Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios
Reduce spec writing time by 50%, ensure comprehensive coverage
Competitive Analysis
Research competitors, compare features, identify gaps
Example
Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities
Complete competitive research in 2 hours instead of 2 days
Roadmap Prioritization
Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs
Example
Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale
Make data-driven prioritization decisions faster
Stakeholder Communication
Draft PRDs, status updates, and stakeholder presentations
Example
Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement
Save 3-5 hours/week on communication overhead
Implementation Guide▌
Prerequisites
- ›Claude Desktop or compatible AI client
- ›Access to product documentation and roadmap tools (Jira, Notion, etc.)
- ›Understanding of product management frameworks (RICE, Jobs-to-be-Done, etc.)
- ›Stakeholder contact information and communication channels
Time Estimate
30-60 minutes to see productivity improvements
Installation Steps
- 1.Install product management skill
- 2.Start with user story generation for known feature
- 3.Progress to competitive analysis: research 2-3 competitors
- 4.Use for roadmap prioritization: apply RICE/ICE scoring
- 5.Draft stakeholder communications and refine based on feedback
- 6.Build template library for recurring PM tasks
- 7.Share effective prompts with product team
Common Pitfalls
- ⚠Not validating competitive research—verify facts before sharing
- ⚠Accepting user stories without involving engineering team
- ⚠Over-relying on frameworks without qualitative judgment
- ⚠Not customizing outputs to company culture and communication style
- ⚠Skipping stakeholder validation of generated requirements
Best Practices▌
✓ Do
- +Validate research and competitive analysis with real data
- +Collaborate with engineering when generating technical requirements
- +Customize frameworks and templates to your company context
- +Use skill for first drafts, refine with stakeholder input
- +Document successful prompt patterns for PM tasks
- +Combine AI efficiency with human judgment and intuition
✗ Don't
- −Don't publish competitive analysis without fact-checking
- −Don't finalize user stories without engineering review
- −Don't make prioritization decisions solely on AI scoring
- −Don't skip customer validation of generated requirements
- −Don't ignore company-specific context and culture
💡 Pro Tips
- ★Provide context: company goals, constraints, customer feedback
- ★Ask for alternatives: 'Show 3 ways to prioritize this roadmap'
- ★Request stakeholder-specific formatting: 'Executive summary vs. engineering spec'
- ★Use skill for 70% generation + 30% customization to company needs
When to Use This▌
✓ Use When
Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.
✗ Avoid When
Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.
Learning Path▌
- 1Basic: user stories, feature specs, status updates
- 2Intermediate: competitive analysis, prioritization frameworks, PRDs
- 3Advanced: product strategy, go-to-market planning, OKR setting
- 4Expert: product vision, market positioning, business model innovation
Discussion
Product Hunt–style comments (not star reviews)- No comments yet — start the thread.
Ratings
4.5★★★★★36 reviews- ★★★★★Tariq Ghosh· Dec 28, 2024
Solid pick for teams standardizing on skills: app-clips is focused, and the summary matches what you get after install.
- ★★★★★Kabir Jain· Dec 8, 2024
app-clips is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
- ★★★★★Zara Smith· Dec 4, 2024
app-clips reduced setup friction for our internal harness; good balance of opinion and flexibility.
- ★★★★★James Zhang· Nov 23, 2024
app-clips has been reliable in day-to-day use. Documentation quality is above average for community skills.
- ★★★★★James Rahman· Oct 14, 2024
app-clips fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
- ★★★★★Kaira Gonzalez· Sep 25, 2024
app-clips reduced setup friction for our internal harness; good balance of opinion and flexibility.
- ★★★★★Advait Ghosh· Sep 21, 2024
I recommend app-clips for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
- ★★★★★Oshnikdeep· Sep 9, 2024
app-clips fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
- ★★★★★Ganesh Mohane· Aug 28, 2024
app-clips has been reliable in day-to-day use. Documentation quality is above average for community skills.
- ★★★★★Kaira Huang· Aug 16, 2024
We added app-clips from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
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