Geoffrey Moore positioning framework for clarifying target, need, category, and competitive differentiation.
Create detailed user stories, acceptance criteria, and feature specs
Example: Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios
Reduce spec writing time by 50%, ensure comprehensive coverage
Research competitors, compare features, identify gaps
Example: Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities
Complete competitive research in 2 hours instead of 2 days
Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs
Example: Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale
Make data-driven prioritization decisions faster
Draft PRDs, status updates, and stakeholder presentations
Example: Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement
Save 3-5 hours/week on communication overhead
Submit your Claude Code skill and start earning
epx add deanpeters/product-manager-skills --skill positioning-statementCompatible with
Supported agents
Structures positioning into two parts: a value proposition (for [target] that needs [problem], [product] is a [category] that [benefit]) and a differentiation statement (unlike [competitor], [product] provides [unique outcome])
Forces specificity on target customer, underserved need, product category, and outcome-focused benefits rather than feature lists
Includes stress-testi
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versionpositioning-statementExecute the skills CLI command in your project's root directory to begin installation:
epx add deanpeters/product-manager-skills --skill positioning-statementFetches positioning-statement from deanpeters/product-manager-skills and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
.cursor/skills/positioning-statement
Restart Cursor to activate positioning-statement. Access via /positioning-statementin your agent's command palette.
Learn more:View source on GitHubSkills CLI docsAbout CursorWhat are agent skills?
Time estimate: 30-60 minutes to see productivity improvements
Prerequisites
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.
✗ Avoid when
Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.
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We added positioning-statement from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
positioning-statement fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
Solid pick for teams standardizing on skills: positioning-statement is focused, and the summary matches what you get after install.
positioning-statement reduced setup friction for our internal harness; good balance of opinion and flexibility.
Keeps context tight: positioning-statement is the kind of skill you can hand to a new teammate without a long onboarding doc.
Solid pick for teams standardizing on skills: positioning-statement is focused, and the summary matches what you get after install.
positioning-statement has been reliable in day-to-day use. Documentation quality is above average for community skills.
Keeps context tight: positioning-statement is the kind of skill you can hand to a new teammate without a long onboarding doc.
positioning-statement is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
We added positioning-statement from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
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