Generate high-converting ad copy for Google Ads, Meta/Facebook, TikTok, and LinkedIn with platform-specific optimization and A/B testing variants.
Works with
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versionads-copywriterExecute the skills CLI command in your project's root directory to begin installation:
Fetches ads-copywriter from claude-office-skills/skills and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate ads-copywriter. Access via /ads-copywriter in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.
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Automate repetitive workflows and reduce manual effort
Example
Generate reports, summarize documents, draft communications
Save 3-5 hours per week on routine tasks
Learn new skills, understand complex topics, get expert guidance
Example
Explain concepts, provide examples, suggest learning resources
Accelerate learning and skill development by 2x
Enhance output quality through reviews, suggestions, and refinements
Example
Review drafts, suggest improvements, catch errors
Improve work quality by 30-40% with less effort
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Generate high-converting ad copy for Google Ads, Meta/Facebook, TikTok, and LinkedIn with platform-specific optimization and A/B testing variants.
google_ads_formats:
responsive_search_ad:
headlines:
count: 15 (min 3)
max_chars: 30
requirements:
- Include keyword in 3+ headlines
- Include brand name in 2+ headlines
- Include CTA in 2+ headlines
- Include numbers/stats in 2+ headlines
descriptions:
count: 4 (min 2)
max_chars: 90
requirements:
- Expand on headline promise
- Include benefits
- Include CTA
- Include trust signals
performance_max:
headlines: 5 (30 chars each)
long_headlines: 5 (90 chars each)
descriptions: 5 (90 chars each)
display_ad:
short_headline: 25 chars
long_headline: 90 chars
description: 90 chars
meta_ads_formats:
feed_ad:
primary_text: 125 chars (visible), 500 max
headline: 40 chars
description: 30 chars
cta_options: [Learn More, Shop Now, Sign Up, Get Offer, Book Now]
stories_ad:
text_overlay: 125 chars
headline: 40 chars
reels_ad:
caption: 2200 chars max
first_line_visible: ~100 chars
tiktok_ads:
in_feed:
ad_text: 100 chars max
display_name: 40 chars
spark_ads:
caption: 150 chars recommended
hashtags: 3-5
linkedin_ads:
sponsored_content:
intro_text: 150 chars (mobile visible)
headline: 70 chars
description: 100 chars
message_ad:
subject: 60 chars
message: 500 chars
cta: 20 chars
Attention → Interest → Desire → Action
Example:
A: "Struggling with [problem]?"
I: "Our [product] helps [target] achieve [benefit]"
D: "[Social proof] + [Unique value]"
A: "[CTA] - [Urgency/Offer]"
Problem → Agitation → Solution
Example:
P: "Tired of [pain point]?"
A: "Every day, [worse scenario]. [Emotional impact]."
S: "[Product] solves this by [mechanism]. [CTA]"
Before → After → Bridge
Example:
B: "Before: [current state]"
A: "After: [desired state]"
B: "Bridge: [your product] makes it possible. [CTA]"
headline_templates:
keyword_focused:
- "[Keyword] - Save 20% Today"
- "Best [Keyword] of 2026"
- "[Keyword] Starting at $X"
- "Top-Rated [Keyword]"
benefit_focused:
- "Save X Hours Per Week"
- "Boost [Metric] by X%"
- "Get Results in X Days"
- "No [Pain Point] Ever Again"
urgency_focused:
- "Limited Time Offer"
- "Only X Spots Left"
- "Sale Ends [Date]"
- "Don't Miss Out"
trust_focused:
- "X+ Happy Customers"
- "★★★★★ Rated"
- "As Seen in [Publication]"
- "Trusted by [Brands]"
cta_focused:
- "Get Your Free Trial"
- "Start Now - It's Free"
- "Book a Demo Today"
- "Download Free Guide"
Template 1: Problem-Solution
🚨 Still struggling with [problem]?
You're not alone. [X%] of [target audience] face this every day.
Here's the thing: [brief insight about why old solutions fail]
That's why we created [Product] – the only [category] that:
✅ [Benefit 1]
✅ [Benefit 2]
✅ [Benefit 3]
[Social proof: "X customers have already [achieved result]"]
👉 [CTA] and see the difference for yourself.
[Offer/Urgency if applicable]
Template 2: Story-Based
I used to [relatable struggle]...
Then I discovered [insight/product] and everything changed.
In just [timeframe], I was able to:
• [Result 1]
• [Result 2]
• [Result 3]
If you're ready to [achieve goal], here's your chance.
🔗 [CTA] (Link in comments)
Template 3: Direct Offer
🎁 [Offer headline]
For a limited time, get [product/service] at [discount/special price].
What you get:
📦 [Item 1]
📦 [Item 2]
📦 [Item 3]
Total value: $XXX
Your price: $XX
⏰ Offer ends [date]
[CTA Button] 👆
ab_test_strategy:
elements_to_test:
- headlines: emotional vs rational
- cta: soft vs hard
- social_proof: numbers vs testimonial
- urgency: scarcity vs deadline
- benefit: primary vs secondary
variant_generation:
per_ad_group: 3-5 variants
test_duration: 7-14 days minimum
statistical_significance: 95%
example_variants:
headline_test:
A: "Save 50% on Your First Order" # Offer-focused
B: "Join 10,000+ Happy Customers" # Social proof
C: "Stop Wasting Money on [X]" # Problem-focused
cta_test:
A: "Get Started Free" # Low commitment
B: "Claim Your Discount" # Urgency
C: "See How It Works" # Curiosity
Request: "Create Google Ads copy for a project management SaaS tool"
Output:
# Google Ads Copy - Project Management Tool
## Responsive Search Ad
### Headlines (15 variants, 30 chars each)
**Keyword Headlines:**
1. "Project Management Made Easy"
2. "#1 Project Management Tool"
3. "Best PM Software 2026"
**Benefit Headlines:**
4. "Save 10 Hours Per Week"
5. "Boost Team Productivity 40%"
6. "Never Miss a Deadline Again"
**CTA Headlines:**
7. "Try Free for 14 Days"
8. "Start Your Free Trial"
9. "Get Started in 2 Minutes"
**Trust Headlines:**
10. "50,000+ Teams Trust Us"
11. "★★★★★ on G2 & Capterra"
12. "Used by Fortune 500"
**Urgency Headlines:**
13. "Limited: 30% Off Annual"
14. "Special Offer Ends Soon"
**Brand Headlines:**
15. "[BrandName] - Work Smarter"
### Descriptions (4 variants, 90 chars each)
1. "Manage projects, track time, and collaborate with your team in one powerful platform. Try free!"
<Prerequisites
Time Estimate
15-45 minutes depending on use case complexity
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use when skill capabilities match your task, clear ROI on time saved, and you can validate outputs. Best for repetitive tasks, learning, and quality improvement.
✗ Avoid when
Avoid when task requires deep expertise you can't validate, involves sensitive decisions, or when learning process is more valuable than speed of completion.
claude-office-skills/skills
claude-office-skills/skills
claude-office-skills/skills
claude-office-skills/skills
claude-office-skills/skills
claude-office-skills/skills
Useful defaults in ads-copywriter — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
ads-copywriter has been reliable in day-to-day use. Documentation quality is above average for community skills.
I recommend ads-copywriter for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
We added ads-copywriter from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
Useful defaults in ads-copywriter — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
We added ads-copywriter from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
Registry listing for ads-copywriter matched our evaluation — installs cleanly and behaves as described in the markdown.
Useful defaults in ads-copywriter — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
ads-copywriter reduced setup friction for our internal harness; good balance of opinion and flexibility.
We added ads-copywriter from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
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