ads-tiktok▌
agricidaniel/claude-ads · updated Apr 8, 2026
MDX-style export adds YAML metadata + attribution linking explainx.ai and this canonical listing URL.
TikTok is a creative-first platform. Unlike Google/Meta where targeting and bidding
- ›drive most performance, TikTok success depends primarily on creative quality.
TikTok Ads Deep Analysis
Process
- Collect TikTok Ads data (Ads Manager export, Pixel/Events API status)
- Read
ads/references/tiktok-audit.mdfor full 25-check audit - Read
ads/references/benchmarks.mdfor TikTok-specific benchmarks - Read
ads/references/platform-specs.mdfor creative specifications - Read
ads/references/scoring-system.mdfor weighted scoring algorithm - Evaluate all applicable checks as PASS, WARNING, or FAIL
- Calculate TikTok Ads Health Score (0-100)
- Generate findings report with action plan
What to Analyze
Creative Quality (30% weight)
- ≥6 creatives per ad group (T05) [Critical]
- All video 9:16 vertical 1080x1920 (T06) [Critical]
- Native-looking content, not corporate/polished (T07)
- Hook in first 1-2 seconds (T08)
- No creative active >7 days with declining CTR (T09)
- Spark Ads tested: ~3% CTR vs ~2% standard (T10)
- TikTok Shop integration for e-commerce (T20)
- Video Shopping Ads tested (T21)
- Caption SEO with high-intent keywords (T22)
- Trending audio used (sound-on platform) (T23)
- Custom CTA button, not default (T24)
- Safe zone compliance: X:40-940, Y:150-1470 (T25)
Technical Setup (25% weight)
- TikTok Pixel installed and firing on all pages (T01)
- Events API + ttclid passback active (T02)
- Standard events configured (ViewContent, AddToCart, Purchase, CompleteRegistration)
- Advanced matching parameters configured
Bidding & Budget (20% weight)
- Bid strategy matches goal: Lowest Cost for volume, Cost Cap for efficiency (T11)
- Daily budget ≥50x target CPA per ad group (T12)
- Learning phase: ≥50 conversions per 7 days per ad group (T13)
- No edits during learning phase (resets learning)
Structure & Settings (15% weight)
- Separate campaigns for prospecting vs retargeting (T03)
- Smart+ campaigns tested: 42% adoption, 1.41-1.67 ROAS (T04)
- Search Ads Toggle enabled (T14)
- Placement selection reviewed: TikTok, Pangle, etc. (T15)
- Dayparting aligned with audience activity (T16)
Performance (10% weight)
- CTR ≥1.0% for in-feed ads (T17)
- CPA within target, 3x Kill Rule applies (T18)
- Average video watch time ≥6 seconds (T19)
Creative-First Strategy
TikTok is a creative-first platform. Unlike Google/Meta where targeting and bidding drive most performance, TikTok success depends primarily on creative quality.
What Makes a TikTok Ad Work
- Native feel: looks like organic content, not a polished ad
- Sound-on: 93% of TikTok is consumed with sound (never run silent)
- Fast hooks: capture attention in 1-2 seconds or lose the viewer
- Trend alignment: use trending sounds, formats, and editing styles
- UGC style: user-generated content outperforms studio content
- Vertical only: 9:16 is non-negotiable (no letterboxed horizontal)
Creative Testing Framework
- Test 3-5 hooks per winning concept
- Rotate creatives every 5-7 days (fatigue sets in fast)
- Kill underperformers after 3 days if CTR <0.5%
- Scale winners by duplicating (not increasing budget on same ad)
- Repurpose winning concepts, not assets (fresh footage, same angle)
Safe Zone
All critical text, logos, and CTAs must be within the safe zone:
┌──────────────────────┐
│ UNSAFE (status) │ Y: 0-150px
├──────────────────────┤
│ │UNSA│
│ │FE │
│ SAFE ZONE │icon│ X: 40-940px
│ 900×1320px │ │ Y: 150-1470px
│ │ │
│ │ │ Right 140px: like/comment/share
├──────────────────────┤
│ UNSAFE (caption) │ Y: 1470-1920px
└──────────────────────┘
TikTok Shop Assessment
If e-commerce, evaluate TikTok Shop setup:
- Product catalog connected and synced
- Product detail pages complete (images, descriptions, reviews)
- Video Shopping Ads linking to in-app checkout
- Shop tab on TikTok profile configured
- Affiliate program active (if applicable)
- Shop CVR benchmark: >10% (significantly higher than standard landing page)
Smart+ Campaigns
- 42% of advertisers have adopted Smart+ (TikTok's automated campaign type)
- Average ROAS: 1.41-1.67
- Best for: e-commerce with product feed, app installs
- Evaluate: is the advertiser testing Smart+ alongside manual campaigns?
- Compare Smart+ performance vs manual for same objectives
TikTok Context
| Setting | Value |
|---|---|
| CPM | 40-60% cheaper than Meta |
| Spark Ads CTR | ~3% (vs ~2% standard) |
| Smart+ adoption | 42% of advertisers |
| Smart+ ROAS | 1.41-1.67 |
| Shop CVR | >10% |
| Available markets | 11 countries (US, UK, ID, MY, PH, SG, TH, VN, JP, KR, BR) |
Key Thresholds
| Metric | Pass | Warning | Fail |
|---|---|---|---|
| CTR (in-feed) | ≥1.0% | 0.5-1.0% | <0.5% |
| Creatives per ad group | ≥6 | 3-5 | <3 |
| Video watch time | ≥6s | 3-6s | <3s |
| Learning conversions | ≥50/week | 30-50/week | <30/week |
| Daily budget | ≥50x CPA | 20-49x CPA | <20x CPA |
| Creative age (declining) | <7 days | 7-14 days | >14 days |
Output
TikTok Ads Health Score
TikTok Ads Health Score: XX/100 (Grade: X)
Creative Quality: XX/100 ████████░░ (30%)
Technical Setup: XX/100 ██████████ (25%)
Bidding & Budget: XX/100 ███████░░░ (20%)
Structure: XX/100 █████░░░░░ (15%)
Performance: XX/100 ████████░░ (10%)
Deliverables
TIKTOK-ADS-REPORT.md: Full 25-check findings with pass/warning/fail- Creative scorecard per ad (hook quality, safe zone, native feel)
- Smart+ vs manual performance comparison
- TikTok Shop readiness assessment (if e-commerce)
- Quick Wins sorted by impact
How to use ads-tiktok on Cursor
AI-first code editor with Composer
Prerequisites
Before installing skills in Cursor, ensure your development environment meets these requirements:
- ›Cursor installed and configured on your development machine
- ›Node.js version 16.0+ with npm package manager (verify with
node --version) - ›Active project directory or workspace where you want to add ads-tiktok
Execute installation command
Execute the skills CLI command in your project's root directory to begin installation:
The skills CLI fetches ads-tiktok from GitHub repository agricidaniel/claude-ads and configures it for Cursor.
Select Cursor when prompted
The CLI will show a list of available agents. Use arrow keys to navigate and space to select Cursor:
Verify installation
Confirm successful installation by checking the skill directory location:
Reload or restart Cursor to activate ads-tiktok. Access the skill through slash commands (e.g., /ads-tiktok) or your agent's skill management interface.
Security & Verification Notice
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your development environment. Always verify the publisher's identity, review recent commits, and test in isolated environments before production deployment.
List & Monetize Your Skill
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Use Cases▌
User Story & Requirements Generation
Create detailed user stories, acceptance criteria, and feature specs
Example
Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios
Reduce spec writing time by 50%, ensure comprehensive coverage
Competitive Analysis
Research competitors, compare features, identify gaps
Example
Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities
Complete competitive research in 2 hours instead of 2 days
Roadmap Prioritization
Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs
Example
Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale
Make data-driven prioritization decisions faster
Stakeholder Communication
Draft PRDs, status updates, and stakeholder presentations
Example
Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement
Save 3-5 hours/week on communication overhead
Implementation Guide▌
Prerequisites
- ›Claude Desktop or compatible AI client
- ›Access to product documentation and roadmap tools (Jira, Notion, etc.)
- ›Understanding of product management frameworks (RICE, Jobs-to-be-Done, etc.)
- ›Stakeholder contact information and communication channels
Time Estimate
30-60 minutes to see productivity improvements
Installation Steps
- 1.Install product management skill
- 2.Start with user story generation for known feature
- 3.Progress to competitive analysis: research 2-3 competitors
- 4.Use for roadmap prioritization: apply RICE/ICE scoring
- 5.Draft stakeholder communications and refine based on feedback
- 6.Build template library for recurring PM tasks
- 7.Share effective prompts with product team
Common Pitfalls
- ⚠Not validating competitive research—verify facts before sharing
- ⚠Accepting user stories without involving engineering team
- ⚠Over-relying on frameworks without qualitative judgment
- ⚠Not customizing outputs to company culture and communication style
- ⚠Skipping stakeholder validation of generated requirements
Best Practices▌
✓ Do
- +Validate research and competitive analysis with real data
- +Collaborate with engineering when generating technical requirements
- +Customize frameworks and templates to your company context
- +Use skill for first drafts, refine with stakeholder input
- +Document successful prompt patterns for PM tasks
- +Combine AI efficiency with human judgment and intuition
✗ Don't
- −Don't publish competitive analysis without fact-checking
- −Don't finalize user stories without engineering review
- −Don't make prioritization decisions solely on AI scoring
- −Don't skip customer validation of generated requirements
- −Don't ignore company-specific context and culture
💡 Pro Tips
- ★Provide context: company goals, constraints, customer feedback
- ★Ask for alternatives: 'Show 3 ways to prioritize this roadmap'
- ★Request stakeholder-specific formatting: 'Executive summary vs. engineering spec'
- ★Use skill for 70% generation + 30% customization to company needs
When to Use This▌
✓ Use When
Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.
✗ Avoid When
Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.
Learning Path▌
- 1Basic: user stories, feature specs, status updates
- 2Intermediate: competitive analysis, prioritization frameworks, PRDs
- 3Advanced: product strategy, go-to-market planning, OKR setting
- 4Expert: product vision, market positioning, business model innovation
Discussion
Product Hunt–style comments (not star reviews)- No comments yet — start the thread.
Ratings
4.6★★★★★75 reviews- ★★★★★Nia Liu· Dec 28, 2024
ads-tiktok reduced setup friction for our internal harness; good balance of opinion and flexibility.
- ★★★★★Isabella Dixit· Dec 20, 2024
Solid pick for teams standardizing on skills: ads-tiktok is focused, and the summary matches what you get after install.
- ★★★★★Liam Rao· Dec 16, 2024
Registry listing for ads-tiktok matched our evaluation — installs cleanly and behaves as described in the markdown.
- ★★★★★Dhruvi Jain· Dec 4, 2024
ads-tiktok has been reliable in day-to-day use. Documentation quality is above average for community skills.
- ★★★★★Liam Menon· Dec 4, 2024
I recommend ads-tiktok for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
- ★★★★★Oshnikdeep· Nov 23, 2024
Solid pick for teams standardizing on skills: ads-tiktok is focused, and the summary matches what you get after install.
- ★★★★★Kofi Sharma· Nov 23, 2024
Keeps context tight: ads-tiktok is the kind of skill you can hand to a new teammate without a long onboarding doc.
- ★★★★★Evelyn Reddy· Nov 19, 2024
Registry listing for ads-tiktok matched our evaluation — installs cleanly and behaves as described in the markdown.
- ★★★★★Anika Farah· Nov 11, 2024
ads-tiktok has been reliable in day-to-day use. Documentation quality is above average for community skills.
- ★★★★★Amina Agarwal· Nov 7, 2024
ads-tiktok reduced setup friction for our internal harness; good balance of opinion and flexibility.
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