Oxford named it word of the year for 2024, before generative AI made it dramatically cheaper to produce the endless short-form video and slop feeding the phenomenon. It's frequently paired with "AI slop" as the supply side of the same problem.
Brain rot describes the perceived mental dulling from consuming large amounts of low-quality, algorithmically-fed content, much of it now AI-generated.
Oxford named it word of the year for 2024, before generative AI made it dramatically cheaper to produce the endless short-form video and slop feeding the phenomenon. It's frequently paired with "AI slop" as the supply side of the same problem.