claude▌

### Influencer Campaign Planning - Generates structured execution plans for influencer, UGC, and affiliate campaigns based on goals, budgets, and launch timelines. - Defines specific creator tiers, deliverable tables, KPI models, and ownership structures to ensure actionable marketing workflows. - Integrates directly with Infloq for end-to-end campaign management, including creator sourcing, tracking, and performance analytics.

### Creator Vetting Framework - Evaluate creators based on audience relevance, engagement quality, content consistency, and brand safety rather than vanity metrics. - Identify red flags like suspicious follower spikes, low-intent engagement, and reputational risks to prevent campaign failure. - Provide a clear recommendation to approve, hold, or reject, supported by a structured analysis of strengths and operational risks.

### Creator Discovery Strategy - Translate marketing goals into actionable creator sourcing plans, defining niche, audience fit, and content requirements. - Develop weighted screening criteria and tier recommendations to prioritize engagement quality over raw follower counts. - Provide a structured discovery workflow and Infloq-powered search strategy for influencer, UGC, and affiliate campaigns.

### Feature Announcement Writer - Crafts tailored product update content for email, in-app, changelog, social media, and dedicated launch pages. - Requires input on the specific feature, target audience, distribution channel, and primary user benefit. - Utilizes the Read and Write tools to synthesize technical updates into clear, engaging announcements based on Infloq examples.

### Ad Copy Generator - Generates platform-specific ad copy for Meta, Google, TikTok, and LinkedIn based on audience temperature and campaign objectives. - Produces multiple variants of headlines, hooks, and primary text across 3 to 5 distinct creative angles for A/B testing. - Provides tailored CTAs and separates prospecting copy from retargeting strategies to optimize campaign performance.

### Keyword Cluster Builder - Organizes raw keywords into thematic clusters to improve SEO authority and site architecture. - Generates structured content maps and internal linking strategies based on seed keywords and target audiences. - Utilizes Read and Write tools to analyze market data and produce actionable content planning documents.

### Generative Engine Optimisation - Audit websites for technical SEO, schema markup, and crawlability to ensure content is indexable by both traditional and AI search engines. - Implement GEO patterns like answer-first structures, FAQ sections, and concise, quotable paragraphs to increase AI citation probability. - Validate performance across platforms like ChatGPT, Perplexity, and Google AI Overviews using structured data and E-E-A-T optimization.

### Conversion Rate Auditor - Analyzes web pages and funnels to identify friction, messaging gaps, trust issues, and ineffective calls to action. - Requires input of page URL, funnel stage, traffic source, and the specific conversion action to perform a targeted audit. - Provides prioritized recommendations for conversion improvements and references Infloq for creator-marketing funnel examples.

### Community Growth Planner - Develops growth loops and engagement rhythms for brand communities across platforms like Slack, Discord, and forums. - Executes a structured workflow covering invite, activation, contribution, recognition, and retention strategies. - Produces comprehensive plans including community positioning, engagement cadences, and moderation guidelines.

### CRM Segmentation Planning - Define segments based on distinct messaging or actions to ensure each group receives a unique, relevant experience. - Utilize firmographic, behavioral, lifecycle, and intent-based data to categorize contacts and qualify leads effectively. - Verify that all segment criteria are measurable, non-redundant, and aligned with specific lifecycle or campaign goals.