ClickHouse

Overview

ClickHouse's marketing surface is the highest-contrast interface in the database / data-platform category. The base atmosphere is near-pure black canvas ({colors.canvas} — #0a0a0a) with electric yellow ({colors.primary} — #faff69) as the singular brand voltage. The yellow handles every primary CTA, every stat-callout number, every "GET STARTED" badge — used scarcely on individual elements but generously on full-bleed yellow CTA cards. White typography in confident weight-700 sans-serif anchors the editorial body.

The yellow + black pairing is what makes ClickHouse instantly recognizable. Where Snowflake uses cool blue gradients and Databricks uses red + slate, ClickHouse leans hard into one electric yellow that does all the brand work. Code blocks, terminal output, and product UI fragments embed directly in dark {colors.surface-card} (#1a1a1a) cards across every page.

Type voice runs Inter at confident weights — 700 for display headlines (with negative letter-spacing -1 to -2.5px), 600 for sub-titles and buttons, 400 for body. The system has no display-serif counter-voice; everything is one geometric humanist sans, scaled and weighted for hierarchy.

Key Characteristics:

• Near-pure black canvas ({colors.canvas} — #0a0a0a) with white type. The system has no light-mode marketing surface.
• Electric yellow primary ({colors.primary} — #faff69). Used on primary CTAs, large stat-callout numbers ("2.8k+", "74k+"), and full-bleed yellow CTA bands.
• Inter at weight 700 for display, weight 600 for sub-titles + buttons, weight 400 for body. No serif counterpoint.
• Dark surface cards ({colors.surface-card} — #1a1a1a) for feature cards, code windows, and product mockups. Cards barely lighter than canvas — color-block contrast is subtle.
• Code blocks render in JetBrains Mono inside {colors.surface-card}. SQL syntax-highlighted in muted blues / yellows / grays.
• Stat numbers in yellow + sans-700 + huge size carry the credibility moment ("779+", "2.8k+", "47k+" community / contributor / star counts).
• Border radius is hierarchical: {rounded.md} (8px) for buttons, {rounded.lg} (12px) for content cards. No pill except in tag badges.
• Section rhythm {spacing.section} (96px) between major editorial bands.

Colors

Brand & Accent

• Primary (Electric Yellow) ({colors.primary} — #faff69): The signature brand color. All primary CTA backgrounds, large stat-callout numbers, full-bleed yellow CTA cards. The yellow is the brand.
• Primary Active ({colors.primary-active} — #e6eb52): Press / hover-darker variant.
• Primary Disabled ({colors.primary-disabled} — #3a3a1f): Desaturated dark-yellow on dark canvas.

Surface

• Canvas ({colors.canvas} — #0a0a0a): The default page floor. Near-pure black.
• Surface Soft ({colors.surface-soft} — #121212): Section dividers, very-soft band tints.
• Surface Card ({colors.surface-card} — #1a1a1a): Feature cards, code windows, product mockups, pricing tier cards.
• Surface Elevated ({colors.surface-elevated} — #242424): Nested cards inside larger dark cards.
• Surface Yellow Band ({colors.surface-yellow-band} — #faff69): The yellow CTA card / band fill — same hex as primary.
• Hairline ({colors.hairline} — #2a2a2a): 1px borders on cards.
• Hairline Strong ({colors.hairline-strong} — #3a3a3a): Heavier divider on input underlines and emphasis.

Text

• Ink / On Dark ({colors.on-dark} — #ffffff): All headline and primary text.
• Body ({colors.body} — #cccccc): Default running-text color.
• Body Strong ({colors.body-strong} — #e6e6e6): Emphasized paragraphs.
• Muted ({colors.muted} — #888888): Footer links, captions, breadcrumbs.
• Muted Soft ({colors.muted-soft} — #5a5a5a): Tertiary text — fine print.
• On Primary / On Yellow ({colors.on-primary} / {colors.on-yellow} — #0a0a0a): Black text on yellow CTAs and yellow CTA bands. The high-contrast yellow + black combo is the brand action signal.

Semantic / Accent

• Accent Emerald ({colors.accent-emerald} — #22c55e): Success states, "active" status indicators in product UI.
• Accent Rose ({colors.accent-rose} — #ef4444): Error states, "down" indicators.
• Accent Blue ({colors.accent-blue} — #3b82f6): Info states, code-syntax highlighting.

Typography

Font Family

The system runs Inter for everything — display, body, navigation, buttons, captions. JetBrains Mono handles code blocks. The fallback stack walks -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif.

The single-family approach is deliberate: Inter at weight 700 + 600 + 400 covers the entire hierarchy without needing a serif or display counter-voice. The geometric humanist character of Inter at confident bold weight gives ClickHouse a precise, engineered feel that matches the database's performance-first positioning.

Hierarchy

Principles

Display weights stay at 700 across all sizes. Negative letter-spacing (-1 to -2.5px) is essential — Inter at weight 700 without negative tracking reads as too wide / Apple-marketing. The tightened tracking gives ClickHouse the precise, engineered feel.

Body and labels stay at weights 400 / 500 / 600. The hierarchy is built on size + weight, not on family contrast.

Note on Font Substitutes

Inter is open-source and the documented choice. Söhne is a close commercial alternative if licensed. Geist is another modern alternative.

Layout

Spacing System

• Base unit: 4px.
• Tokens: {spacing.xxs} 4px · {spacing.xs} 8px · {spacing.sm} 12px · {spacing.md} 16px · {spacing.lg} 24px · {spacing.xl} 32px · {spacing.xxl} 48px · {spacing.section} 96px.
• Section padding: {spacing.section} (96px) between major bands.
• Card internal padding: {spacing.xl} (32px) for feature cards, pricing tiers; {spacing.lg} (24px) for code-window cards and event cards.

Grid & Container

• Max content width: ~1280px centered.
• Editorial body: Single 12-column grid; hero often uses 7/5 split (h1 left, code mockup right).
• Feature card grids: 3-up at desktop, 2-up at tablet, 1-up at mobile.
• Pricing grid: 3-4 up at desktop, 1-up at mobile.

Whitespace Philosophy

ClickHouse uses dense, slightly-compressed whitespace appropriate for a developer-tooling brand — generous enough to read editorially, tight enough to feel "engineering-grade" rather than "marketing-soft." Section rhythm at 96px is standard; card internal padding stays at 32px for feature cards.

Elevation & Depth

The system uses no drop shadows. Depth comes from the contrast between black canvas and {colors.surface-card} (a barely-lighter-than-canvas tone) — the contrast is subtle, more like an "engineering-grade dim panel" than an "elevated card."

Decorative Depth

• Code-window cards carry their own internal product chrome — line numbers, syntax highlighting, status bars at the bottom — adding visual density without external shadows.
• The yellow-on-black contrast does most of the elevation work for CTAs.

Shapes

Border Radius Scale

Components

Top Navigation

top-nav — Black nav bar pinned to top. 64px tall, {colors.canvas} background. Carries the ClickHouse logo + wordmark at left, primary horizontal menu (Product, Use Cases, Pricing, Resources, Customers) center-left, right-side cluster with "Sign in" + "Get Started" {component.button-primary} (yellow). Menu items in {typography.nav-link} (Inter 14px / 500).

Buttons

button-primary — The signature yellow CTA. Background {colors.primary} (#faff69), text {colors.on-primary} (black), type {typography.button} (Inter 14px / 600), padding 12px × 20px, height 40px, rounded {rounded.md} (8px). The yellow + black combination is iconic.

button-secondary — Dark surface card button. Background {colors.surface-card}, text {colors.on-dark}, same shape as primary.

button-text-link — Inline text button, no background. Used for "Sign in" and inline link CTAs.

text-link — Inline body links in {colors.primary} (yellow on dark). Underlined.

button-icon-circular — 36 × 36 circular icon button on dark.

Cards & Containers

hero-band — Black-canvas hero with 7-5 grid: h1 + sub-headline + button row on the left, code-window or product mockup on the right. Vertical padding {spacing.section} (96px).

hero-stat-card — Yellow stat-display numbers ("779+", "47k+") inline on the canvas. No card surface — just yellow text in {typography.stat-display} (56px / 700).

feature-card-yellow — Full-bleed yellow card ("Built for every modern data challenge"). Background {colors.primary}, text {colors.on-yellow} (black), rounded {rounded.lg} (12px), padding {spacing.xl} (32px). The yellow card IS the visual emphasis.

feature-card-dark — Standard dark feature card. Background {colors.surface-card}, text {colors.on-dark}, rounded {rounded.lg}, padding {spacing.xl} (32px).

code-window-card — Dark card showing a SQL code block. Background {colors.surface-card}, code in JetBrains Mono with syntax highlighting, rounded {rounded.lg}, padding {spacing.lg} (24px). Often the hero's right-side artifact on developer-focused pages.

product-mockup-card — Card showing actual ClickHouse product UI (query editor, dashboard, monitoring panel). Same shape as {component.feature-card-dark} but with embedded product chrome inside.

pricing-tier-card — Standard tier card. Background {colors.surface-card}, rounded {rounded.lg}, padding {spacing.xl} (32px).

pricing-tier-card-featured — The featured tier flips to {colors.primary} (yellow). The yellow surface IS the featured signal.

stat-callout — Inline yellow stat numbers ("779+", "2.8k+", "47k+"). Transparent background, text {colors.primary}, type {typography.stat-display}. Used as a flat layout block, not a card with surface.

events-card — Used on /company/events. Dark card with event title, date in {typography.caption-uppercase}, location, and a "Register" CTA. Rounded {rounded.lg}, padding {spacing.lg}.

customer-logo-strip — Horizontal monochrome customer-logo strip. Background {colors.canvas}, logos in {colors.muted}, vertical padding {spacing.xl} (32px).

Inputs & Forms

text-input — Dark text input. Background {colors.surface-card}, text {colors.on-dark}, rounded {rounded.md} (8px), padding 10px × 14px, height 40px.

text-input-focused — Border thickens to {colors.primary} (yellow) for emphasis.

Tags / Badges

badge-pill — Small dark pill label. Background {colors.surface-card}, text {colors.on-dark}, type {typography.caption}, rounded {rounded.pill}.

badge-yellow — Yellow pill for "NEW", "GET STARTED" emphasis. Background {colors.primary}, text {colors.on-primary}, type {typography.caption-uppercase}, rounded {rounded.pill}.

Tab / Filter

category-tab + category-tab-active — Dark tab navigation. Inactive: transparent + muted text. Active: surface-card background + on-dark text. Padding 8px × 14px, rounded {rounded.md}.

CTA / Footer

cta-band-yellow — A pre-footer "Deploy your way" CTA band. Full yellow fill, black type, rounded {rounded.lg}, padding 64px. Carries an h2 in {typography.display-md} and a CTA — usually a black-button on the yellow surface.

footer — Black footer that closes every page. Background {colors.canvas}, text {colors.muted}. 4-column link list at desktop covering Product / Use Cases / Resources / Company. Vertical padding 64px. The ClickHouse wordmark sits at the top in {colors.on-dark}.

Do's and Don'ts

Do

• Anchor every page on the black canvas. The yellow + black pairing is the brand voltage.
• Reserve {colors.primary} (yellow) for primary CTAs, stat-callout numbers, and full-bleed yellow CTA bands. The yellow's scarcity at the element level + abundance at the band level is what makes it powerful.
• Use Inter at weight 700 for every display headline, with -1 to -2.5px letter-spacing.
• Show actual SQL code blocks inside {component.code-window-card} — ClickHouse is a database; show the query, don't paint marketing illustrations of queries.
• Use {component.stat-callout} numbers to establish credibility (community size, contributors, performance benchmarks). The yellow stat numbers are signature.
• Anchor every band with {spacing.section} (96px) vertical rhythm.

Don't

• Don't introduce a second brand color. ClickHouse is monochromatic + yellow.
• Don't bold display weight beyond 700 or use weight 500 for headlines. The hierarchy depends on size, not on weight gradation.
• Don't use yellow for body text or large surface fills outside of intentional yellow cards.
• Don't use rounded buttons / pills outside of small badges. The standard button radius is 8px (md).
• Don't repeat the same surface mode in two consecutive bands. Black canvas → dark feature card → yellow CTA card → black canvas → code-window card.
• Don't replace SQL code mockups with abstract illustrations. The code IS the marketing voltage.
• Don't add hover state styling beyond what the system already encodes.

Responsive Behavior

Breakpoints

Touch Targets

• {component.button-primary} at minimum 40 × 40px.
• {component.button-icon-circular} at exactly 36 × 36 — slightly under WCAG 44, visually centered.
• {component.text-input} height is 40px.

Collapsing Strategy

• Top nav collapses to hamburger at < 768px.
• Hero 7-5 grid → single-column on mobile.
• Feature card grids reduce columns rather than scaling.
• Code-window cards retain font-size; horizontal scroll inside the card on mobile.
• Pricing tier cards collapse 4 → 2 → 1; featured tier yellow stays distinct.

Image Behavior

• Code blocks inside dark mockups stay at fixed font-size; horizontal scroll on mobile rather than wrapping.
• Customer logos in monochrome strip retain native widths; row wraps on mobile.

Iteration Guide

1. Focus on ONE component at a time. Reference its YAML key ({component.code-window-card}, {component.pricing-tier-card-featured}).
2. Variants of an existing component (-active, -disabled, -focused) live as separate entries.
3. Use {token.refs} everywhere — never inline hex.
4. Never document hover. Default and Active/Pressed states only.
5. Display headlines stay Inter 700 with negative letter-spacing. Body stays Inter 400.
6. The yellow + black pairing is the brand contract. Don't soften with secondary accents.
7. When in doubt about emphasis: bigger Inter 700 before adding color.

Known Gaps

• The exact yellow hex (#faff69) was sampled from the screenshot; ClickHouse may publish an official brand color slightly differently.
• Inter weight axis values beyond 400 / 500 / 600 / 700 are not formalized — only the static weights observed are documented.
• Animation and transition timings (code typewriter effects, stat counter animations) are not in scope.
• Form validation states beyond {component.text-input-focused} are not extracted.
• The actual ClickHouse Cloud product surface (query console, monitoring dashboards, table browser) shares some tokens with the marketing site but adds many product-specific components that are out of scope.
• The customer logo strip's exact opacity / treatment varies — the muted gray is approximate.