E-Commerce Retailer
Challenge: Product recommendations driven by simple 'frequently bought together' logic. Conversion rate stagnant. No in-house ML capability; relied on vendor solutions.
- Conversion rate +8.3% on ML recommendations vs. baseline (statistically significant, p<0.01)
- Average order value +$12 (driven by better accessory recommendations)
- Model deployed to 100% traffic after 4-week A/B test
- Projected annual revenue impact: $2.8M (8.3% conv rate lift × volume)
Mar-Jun 2026