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What Does the Google Search Generative Experience (SGE) Mean for Information Discovery?

How Can One Gain Access to Google SGE?


The Google Search Generative Experience (SGE) is a transformative development for information discovery. Gaining access to this innovative feature involves signing up for the Search Labs waitlist. Upon being welcomed to Search Labs via an email from Google, or a notification from the Google app, you can locate SGE and other new experimental features like Code Tips and Add to Sheets on the Search Labs page. However, bear in mind that the Add to Sheets feature is not accessible for mobile users within the Google app.


How Does SGE Work for Desktop and Mobile Users?


With SGE enabled, desktop users can notice AI conversation prompts beneath the search bar in Google Chrome. Similarly, mobile users on the Google app have an option labeled 'Converse' under the search bar. This leads to a screen with prompts to commence your SGE conversation, creating a distinct user interface that revolutionizes the search experience.

How Does SGE Compare to Traditional SERP Features?


Looking into various search categories, SGE demonstrates a transformative impact on the standard search result page (SERP) features.


How Does SGE Handle SERPs with FAQ, People Also Ask, and Knowledge Panel Features?


How Does SGE Handle SERPs with FAQ, People Also Ask, and Knowledge Panel Features?

When used to answer simple questions like "What is Google Bard?", SGE offers an answer using multiple sources, including publishers and official Google pages. It’s worth noting, though, that certain features like Add to Sheets are only applicable to organic search results and not the AI-powered answer.


How Does SGE Handle SERPs with the Local Pack Feature?


How Does SGE Handle SERPs with the Local Pack Feature?

SGE exhibits a distinct preference in local recommendations compared to the traditional Local Pack feature. When asking about top Italian restaurants in Phoenix, for example, the AI suggested different eateries than those shown in the local pack.


How Does SGE Handle SERPs with Sitelinks?


How Does SGE Handle SERPs with Sitelinks?

In searches that typically bring up site links, SGE asks if you want an AI-powered overview of the search. For instance, when searching for Semrush, SGE uses third-party sources to provide a comprehensive overview after clicking on "Generate".


How Does SGE Handle SERPs with Shopping and Reviews?


How Does SGE Handle SERPs with Shopping and Reviews?

When searching for a product, such as a 4K camcorder under $500, SGE provides shopping results with reviews, including advice on what to look for in a camcorder. This contrasts with standard SERPs which primarily show where to buy a camcorder fitting your search query.


How Does SGE Handle SERPs with Product Details and Store Listings?


How Does SGE Handle SERPs with Product Details and Store Listings?

SGE provides precise product details, reviews, and best purchasing options when inquiring about specific product features. In contrast, traditional SERPs tend to focus on brand content.


How Does SGE Handle SERPs with Sponsored Ads and Featured Snippets?


How Does SGE Handle SERPs with Sponsored Ads and Featured Snippets?

For a broad search topic like link building, SGE offers a comprehensive definition based on multiple sources, shifting the traditional SERPs' focus from sponsored results and featured snippets to a more informative overview.


How Does SGE Handle News and Top Stories?


How Does SGE Handle News and Top Stories?

SGE responds to searches for the latest AI news by pulling from the five most recent news sources. This method stands out from Google's typical approach of displaying top headlines related to the search query.


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How Does SGE Handle SERPs with Images and Videos?

How Does SGE Handle SERPs with Images and Videos?

When searching for visuals such as social media logos, SGE needs a more specific search to provide the desired results. Similarly, for video-related queries like fixing a broken pair of glasses, SGE offers advice from different sources, while Google's traditional results show several videos with key moments based on your needs.


How Does SGE Handle SERPs with Events?


How Does SGE Handle SERPs with Events?

For upcoming events in a specific area, SGE provides a comprehensive list of suggestions from multiple sources. This contrasts with the typical Google search results that display a list of events in a calendar format.


How Does SGE Work with Code Tips?


How Does SGE Work with Code Tips?

For queries related to programming, such as Python SEO functions, SGE offers an immediate solution via Code Tips. This rapid response contrasts with traditional Google search results that typically offer links to similar solutions.


What Happens When SGE is Unavailable for Certain Queries?


What Happens When SGE is Unavailable for Certain Queries?

Interestingly, there are search queries for which the AI-powered overview is not available. In such cases, users receive a message notifying them of the unavailability of AI-based responses for that specific search.


How Does Google's Focus on Publishers Impact SGE?


An important observation about Google SGE is its emphasis on publishers in crafting AI search experiences. Most AI-powered overviews incorporate information from three to five publisher websites instead of the official website or social profiles for the topic. This could increase traffic for publishers, but may also reduce traffic for brand-owned properties.

In conclusion, while some SGE answers may appear to offer less value than traditional SERP features, this is just the beginning of the AI search future. The ongoing development of these features is likely to significantly shape how we discover information online.

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