Generative AI possesses an incredible capacity to completely transform the business landscape. Enterprises that overlook the adoption of this groundbreaking technology not only put themselves at risk of lagging behind their rivals but also forfeit remarkable opportunities for substantial growth, cost reduction, innovation, and operational efficiency.
Within the pages of this guide, we will explore the immense potential of AI to enhance your business, delve deeply into the prevalent challenges faced by numerous organizations, and provide captivating real-life use cases and examples that demonstrate the tangible benefits of embracing generative AI. Cross department impact
Improved efficiency and productivity
Step 1: Identify communication gaps
Step 2: Recognize knowledge gaps
Step 3: Calculate the speed of execution
Step 4: Appoint advocates and champions
Step 5: Choose a tool stack
Step 6: Create an onboarding plan
Step 7: Rollout and feedback gathering
Improved efficiency and productivity
$6.1 Trillion to $7.9 Trillion Saved Knowledge workers' activities costs can be reduced to $6.1 trillion to $t.9 trillion annually
14% Increase in Productivity Customer support agents using an AI tool saw nearly 14% increase in productivity
3-5% improved sales productivity Sales team productivity could be increased by approximately 3-5% of current global sales expenditures through generative AI.
"There's no doubt that new Al-driven technology tools will help writers and editors focus on more strategic parts of writing."
- Joe Pulizzi, Founder, The Tilt & Creator Economy Expo (CEX)
General employees are expected to see 60-70% of their time saved because of generative AI automation
Saved 5 Hours/Week
Marketers save five hours each week by using AI,which is the equivalent of nearly a month every year
30% decrease in time
Content writer are able to write a 2000-word blog post in an average of 2.81 hours ,compared to 4.02 hours without generative AI tool - a 30% decrease in time
Common uses for generative AI
Creating different ad creatives
Writing LinkedIn posts
Brainstorming alternate headlines I Generate content briefs
Producing image assets
Use Cases Creating email templates
Generating sales proposals and material
Refining messaging and fine-tuning sales pitches Assisting in personalized email writing
Use Cases Enhancing customer response
Efficiently responding to customer queries and concerns(especially helpful for non-native English speaking employees
Refining language and messaging in internal communication
Paraphrasing customers’ messages to better understand their concerns
Enhancing internal communication
Generating meeting agendas, minutes, and summaries
Drafting internal memos, announcements, and reports
Generating new product ideas, designs, and concepts based on input parameters and pre-defined constraints
Generating product descriptions and specifications
Creating technical documentation
Refining product messaging and positioning
Generating interview questions
Developing employee onboarding material
Drafting performance evaluation reports
Note: These are just a few examples of how generative AI can be used across different teams. The potential applications are vast and can vary depending on the specific needs and goals of each organization.
Challenges and solutions
Challenge: AI must seamlessly connect with various systems, such as CRMs and project management tools, which often vary in data formats, protocols, and architectures. The AI solution must adapt to existing workflows, ensuring minimal disruption to current processes. Additionally, adherence to strict security protocols is essential to protect sensitive data.
Solution: Choosing an AI tool that comes with plug-and-play integration capabilities to common professional tools like Microsoft Office, Google Docs, and Slack.
Challenge: Many employees are apprehensive and fearful about the prospect of being replaced by AI. According to a recent study by Goldman Sachs, AI could impact as much as 300 million jobs, making this a very real and valid concern. For this reason, many employers refrain from implementing AI solutions for fear of backlash or negatively impacting morale.
Solution: Promoting education about solutions that integrate AI as an assistive technology tool, rather than a replacive technology.
Global economic downtrends are seeing many organizations cutting down on expenses. Currently, AI is viewed as a cost-increasing solution rather than a cost- saving solution.
Solution: Adopting a long-term implementation strategy that focuses on out-of-the- box solutions that are able to seamlessly scale as the organization grows (see checklist below).
Generative-AI implementation checklist
Using this list, you can seamlessly implement AI into your company.
Identify communication gaps
Generative AI solutions have the ability to assess the communication needs of your organization. 86% of executives have reported the lack of efficient communication to be one of the main causes of workplace failure.
Language and localization:
What is your employees’ level of English? Compare your global workforce's proficiency against the required level.
Technical and less-technical communication:
Are there gaps in the level of technical proficiency? Align technical and less-technical employee communications.
Where are your employees communicating? (Slack, Email, Hangouts, etc...)
Recognize knowledge gaps
Determine the level of information accessibility.
In many organizations, proper documentation is often overlooked, or too complicated for the average employee to comprehend. AI can assist with creation and summarization of organizational knowledge.
Calculate speed to execution
Before implementing any generative AI tool into an organization, it’s imperative to assess the speed of execution of any potential AI tool in your unique organization environment. Some tools may require extensive resources and time for integration, implicating substantial developer involvement. While other out-of-the-box SasS solutions could offer immediate impact with minimized integration time. In order to ensure a successful integration, a strategic understanding of each tool’s implementation costs — both time and resources — is critical to align the AI solution with the organization’s resources and timelines.
Appoint advocates and champions
After gaining a solid understanding of your organization’s needs and challenges, the next step is to pinpoint your champions — these are individuals who will take ownership of the AI integration process and individuals who will evaluate its success.
Appoint two champions from every department — one for taking ownership and one for evaluating. These key players are tasked with driving the adoption process, monitoring the efficacy of the tool(s), collecting feedback, and communicating with the AI tool provider for ongoing support.
Choose a toolstack
Once you’ve identified your organization’s needs and challenges, narrow down your options to a few AI tools that best align with them. It’s imperative to opt for tools that are user-friendly, robust, budget-friendly, and offer sufficient technical support.
Here’s an example of 5 AI tool stack we recommend for cross- department uses
Content creation: Wordtun.
Image generation: Photoshop " Video & audio editing: Descript
Meeting summary: Fireflies.ai
Create an onboarding plan
To ensure a smooth transition of the new tools, develop a plan that includes: defined goals, training, documentation, support, employee communication, and feedback.
Rollout & feedback gathering
Pilot test new generative AI tools within select teams or departments. This allows for real-world testing of the tools’ effectiveness and can provide invaluable feedback before an organization-wide rollout.
Use the feedback from the pilot phase to make necessary adjustments and plan for a gradual and systematic rollout of the chosen tools throughout the organization.
Providing ongoing support and training during this process will help ensure that all employees are comfortable with the new tools — encouraging effective usage and ultimately, enhancing productivity.
Organizations are already implementing generative AI
Natural Intelligence, a world leader in the online comparison-shopping space, relies on Wordtune’s generative AI to guarantee that their teams’ written communications are impeccably clear, concise, and fool proof.
Hootsuite is a leading social media management platform, helping companies of all sizes level up their social media game.
Within six months of implementing Wordtune, the Hootsuite team achieved their optimal readability score for all Help Center content. The use of Wordtune also resulted in a 25% reduction in the effort required to write and update all user-facing content at Hootsuite.